Sr. Demand Generation Manager, ABM

Team DescriptionPendo is looking for a highly motivated and collaborative individual to join the demand marketing team. The Sr. Demand Marketing Manager is a critical member of the marketing team with ownership of the go-to-market strategy and execution of demand generation programs and campaigns to build/accelerate pipeline for the Enterprise sales team.Serious collaboration is the key to success for this role. You’ll be working cross-functionally with lifecycle marketing, field marketing, product marketing, sales, and analytics to build and execute Account-Based Marketing (ABM) programs that drive leads and pipeline for the Enterprise sales team.The demand marketing team develops campaigns that have sharp product positioning and consistently developing new ways to differentiate Pendo in the market.This role will sit out of either our Raleigh, NC or San Francisco, CA offices.Role ResponsibilitiesIterate and improve upon existing account-based marketing initiatives, and build new integrated ABM campaigns from scratch that support the Enterprise sales team’s key targets.Lead marketing planning in partnership with sales leadership to align on segment priorities, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity.Responsible for the planning, execution, and optimization of cross-channel demand generating marketing programs including webinars, digital marketing, account-based marketing, event promotion, and follow-up campaigns to deliver quality leads to the enterprise sales team.Own reporting and analysis on your marketing programs, ensuring programs perform against goals and are continually optimized.Minimum QualificationsMinimum of three (3) years of experience in B2B demand generation.Experience with building out integrated marketing campaigns.Experience working in partnership with enterprise sales leaders.Understanding of demand and pipeline generation best practices, new trends, and technology.A passion for reporting. You live for the data and use it to guide your programs and spend.Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC, Marketo, 6Sense).Preferred QualificationsFive (5) plus years of B2B demand generation experience.Experience working in a high-growth SaaS company.Extraordinary program management and communication skills and a consistent track record of working across sales, marketing, and technology teams to influence strategy.The desire to roll up your sleeves and do the dirty work to get the job done.

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