Thomas More University
Assistant Vice President for Marketing & Communication
Thomas More University, Fort Mitchell, Kentucky, United States, 41000
Assistant Vice President for Marketing & Communication
To Apply:
Send resume/CV, cover letter, and reference list to:Contact Person:
Laura Custer, Director of Human ResourcesEmail:
hr@thomasmore.eduPhone:
859-344-3314Location:
Thomas More University, 333 Thomas More Parkway, Crestview Hills, KY 41017Core Values:As stewards of Thomas More University, it is expected that your work and contributions to our community will reflect the mission, values, and integrity of the University. We are committed to being a student-ready University and aspire to facilitate an interconnected community of excellence. In doing so, we will foster a sense of responsibility to others, act with respect, tolerance and compassion towards others, and care for God’s creation. Through this engagement, Thomas More University is a thriving and dynamic institution that espouses the values of a Catholic Liberal Arts education committed to the students that we serve today, those that we will serve tomorrow, and the communities our graduates will serve.Basic Purpose:The AVP for Marketing & Communication will lead and manage the University’s marketing and branding strategies to enhance the regional and national reach and reputation of the University, strategically grow and diversify enrollment leads, and promote the transformational impact of the private, Catholic, values-based education Thomas More University provides.Core Competencies:Effective storytelling. Demonstrated experience managing and enhancing marketing and branding in private higher education. Commitment to thoughtful, servant leadership of a cross-functional team. Highly collaborative across divisions within the campus’ internal and external communities and stakeholders. Understanding of enrollment management processes, digital marketing strategies, and industry best practices.Principal Duties & Responsibilities:Lead and manage a newly centralized marketing and communication division responsible for developing and executing the University’s external marketing and communication goals.Oversee website design and content, multimedia productions, advertising, graphic design and production services, social media, public and media relations, branding, advertising, and enrollment lead-generating marketing.Work closely with University Admissions to develop and implement marketing and communication efforts to support the University’s strategic enrollment management goals.Collaborate with academic leadership and department chairs to develop marketing content to highlight academic programs and faculty.Support the Department of Institutional Advancement to secure necessary philanthropic support and achieve capital campaign and strategic plan goals.The AVP will be responsible for:Oversight, direction, and development of crucial functions of marketing.Integration of all University communication vehicles and strategies.Support of the achievement of key strategic goals while generating gainful media coverage.Providing direction on the creation and implementation of annual and specific advertising campaigns.Establishing clear and measurable benchmarks and key performance indicators (KPIs).Overseeing the University’s marketing budget.Leading the customer relationship management (CRM) strategy.Maintaining an understanding of current and developing trends, emerging technologies, and industry best practices.Regularly assess all external marketing and communication for compliance.Consistently and effectively communicate the value proposition of Thomas More University.Perform other duties as assigned.Education, Specialized and/or Technical Knowledge Requirements:Bachelor’s degree required; Master’s degree in marketing or related field preferred.5 or more years of related experience and/or training in higher education.Technical experience using Customer Relationship Management (CRM) systems.Working knowledge of HTML, CSS, and Adobe Creative Suite.Exemplary written and oral communication skills.
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To Apply:
Send resume/CV, cover letter, and reference list to:Contact Person:
Laura Custer, Director of Human ResourcesEmail:
hr@thomasmore.eduPhone:
859-344-3314Location:
Thomas More University, 333 Thomas More Parkway, Crestview Hills, KY 41017Core Values:As stewards of Thomas More University, it is expected that your work and contributions to our community will reflect the mission, values, and integrity of the University. We are committed to being a student-ready University and aspire to facilitate an interconnected community of excellence. In doing so, we will foster a sense of responsibility to others, act with respect, tolerance and compassion towards others, and care for God’s creation. Through this engagement, Thomas More University is a thriving and dynamic institution that espouses the values of a Catholic Liberal Arts education committed to the students that we serve today, those that we will serve tomorrow, and the communities our graduates will serve.Basic Purpose:The AVP for Marketing & Communication will lead and manage the University’s marketing and branding strategies to enhance the regional and national reach and reputation of the University, strategically grow and diversify enrollment leads, and promote the transformational impact of the private, Catholic, values-based education Thomas More University provides.Core Competencies:Effective storytelling. Demonstrated experience managing and enhancing marketing and branding in private higher education. Commitment to thoughtful, servant leadership of a cross-functional team. Highly collaborative across divisions within the campus’ internal and external communities and stakeholders. Understanding of enrollment management processes, digital marketing strategies, and industry best practices.Principal Duties & Responsibilities:Lead and manage a newly centralized marketing and communication division responsible for developing and executing the University’s external marketing and communication goals.Oversee website design and content, multimedia productions, advertising, graphic design and production services, social media, public and media relations, branding, advertising, and enrollment lead-generating marketing.Work closely with University Admissions to develop and implement marketing and communication efforts to support the University’s strategic enrollment management goals.Collaborate with academic leadership and department chairs to develop marketing content to highlight academic programs and faculty.Support the Department of Institutional Advancement to secure necessary philanthropic support and achieve capital campaign and strategic plan goals.The AVP will be responsible for:Oversight, direction, and development of crucial functions of marketing.Integration of all University communication vehicles and strategies.Support of the achievement of key strategic goals while generating gainful media coverage.Providing direction on the creation and implementation of annual and specific advertising campaigns.Establishing clear and measurable benchmarks and key performance indicators (KPIs).Overseeing the University’s marketing budget.Leading the customer relationship management (CRM) strategy.Maintaining an understanding of current and developing trends, emerging technologies, and industry best practices.Regularly assess all external marketing and communication for compliance.Consistently and effectively communicate the value proposition of Thomas More University.Perform other duties as assigned.Education, Specialized and/or Technical Knowledge Requirements:Bachelor’s degree required; Master’s degree in marketing or related field preferred.5 or more years of related experience and/or training in higher education.Technical experience using Customer Relationship Management (CRM) systems.Working knowledge of HTML, CSS, and Adobe Creative Suite.Exemplary written and oral communication skills.
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