Growthfyi
Marketing Director - Franklin, Indiana
Growthfyi, Franklin, Indiana, United States, 46131
The
Marketing Director
is a member of the leadership team and leads the processes of planning and managing all sales, marketing, and census functions for the SeniorLife community at our Franklin, Indiana campus. This includes sales in all levels of living in the lifestyle community, event planning, public speaking, and managing the community-based referral system.ResponsibilitiesCoordinate and participate in promotional activities (open houses) and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services; represent Otterbein at various public functions, such as open houses, senior center/chamber/church seminars or meetings, and answer questions posed by persons interested in Otterbein.Initiate market research studies, analyze findings, and implement appropriate concepts and programs; supervise the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends.Meet or exceed Otterbein-defined sales goals, census, admissions, and activity metrics; responsible for the performance of the entire Marketing and Sales Team. Develop, maintain, and execute a detailed “Marketing and Sales Plan” inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events, and programs. Develop and maintain sales funnels for independent and assisted living prospects, and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction.Optimize community census, financial results, and resident satisfaction for “Otterbein” independent and assisted living residences; plan and execute events and programs in conjunction with new products (residences, services, campus attributes) to improve the unique selling proposition and increase sales. Evaluate the financial aspects of service development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Develop and implement pricing strategies, balancing company and community objectives and customer satisfaction.Conduct tours for potential residents. Explain all issues related to residency including finances to potential residents. Keep records of persons contacted and gather personal information from persons who need further contact from Otterbein representatives.Formulate, direct, and coordinate marketing and promotional efforts. Work in conjunction with the Corporate Marketing Team and the Otterbein resident events and program development teams to optimize the Otterbein unique selling proposition, promote Otterbein’s mission and objectives, and create leverage throughout the organization.Education, Experience, and Skills Required:Education:
B.S.; Marketing or Business Management preferred, or equivalent experience.Experience:
10 years of Director of Sales and/or Marketing experience preferably in a continuing care retirement community, residence sales/sales management, or related fields.Important Skills:
Must have a strong track record with sales strategy and tactics, communicating available services, sales techniques, and census tracking systems.Employee BenefitsMedical insurance with free virtual doctor visitsVision and dental insurancePaid Time off that accrues immediatelyPaid HolidaysLife insuranceRetirement Savings with a 401(k) or 403(b) with company matchGet access to 50% of your wages before payday through PayActivEmployee sponsored fund for employees in needEmployee Assistance Program (EAP)Tuition AssistanceApply today and begin a meaningful career as the
Marketing Director
at Otterbein - Franklin!
#J-18808-Ljbffr
Marketing Director
is a member of the leadership team and leads the processes of planning and managing all sales, marketing, and census functions for the SeniorLife community at our Franklin, Indiana campus. This includes sales in all levels of living in the lifestyle community, event planning, public speaking, and managing the community-based referral system.ResponsibilitiesCoordinate and participate in promotional activities (open houses) and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services; represent Otterbein at various public functions, such as open houses, senior center/chamber/church seminars or meetings, and answer questions posed by persons interested in Otterbein.Initiate market research studies, analyze findings, and implement appropriate concepts and programs; supervise the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends.Meet or exceed Otterbein-defined sales goals, census, admissions, and activity metrics; responsible for the performance of the entire Marketing and Sales Team. Develop, maintain, and execute a detailed “Marketing and Sales Plan” inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events, and programs. Develop and maintain sales funnels for independent and assisted living prospects, and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction.Optimize community census, financial results, and resident satisfaction for “Otterbein” independent and assisted living residences; plan and execute events and programs in conjunction with new products (residences, services, campus attributes) to improve the unique selling proposition and increase sales. Evaluate the financial aspects of service development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Develop and implement pricing strategies, balancing company and community objectives and customer satisfaction.Conduct tours for potential residents. Explain all issues related to residency including finances to potential residents. Keep records of persons contacted and gather personal information from persons who need further contact from Otterbein representatives.Formulate, direct, and coordinate marketing and promotional efforts. Work in conjunction with the Corporate Marketing Team and the Otterbein resident events and program development teams to optimize the Otterbein unique selling proposition, promote Otterbein’s mission and objectives, and create leverage throughout the organization.Education, Experience, and Skills Required:Education:
B.S.; Marketing or Business Management preferred, or equivalent experience.Experience:
10 years of Director of Sales and/or Marketing experience preferably in a continuing care retirement community, residence sales/sales management, or related fields.Important Skills:
Must have a strong track record with sales strategy and tactics, communicating available services, sales techniques, and census tracking systems.Employee BenefitsMedical insurance with free virtual doctor visitsVision and dental insurancePaid Time off that accrues immediatelyPaid HolidaysLife insuranceRetirement Savings with a 401(k) or 403(b) with company matchGet access to 50% of your wages before payday through PayActivEmployee sponsored fund for employees in needEmployee Assistance Program (EAP)Tuition AssistanceApply today and begin a meaningful career as the
Marketing Director
at Otterbein - Franklin!
#J-18808-Ljbffr