Email Marketing Manager/Sr Manager (Hybrid Role)

Your JobWe are looking for an Email Marketing Manager on the Data-Driven Marketing (DDM) team to lead the strategy & development of our email program, in addition to managing a growing SMS program. This role will be responsible for the entire lifecycle, from acquisition to engagement to retention. Areas of focus will include lead generation, content planning & execution, testing & optimization, and performance reporting.What You Will DoLead data acquisition strategy to grow and enrich first-party database.Collaborate with internal teams and external agencies to plan, measure, and optimize database growth across paid and owned channels.Identify opportunities to enrich existing consumer profiles via zero-party data collection.Develop and implement email and SMS marketing strategies aligned with business goals and brand marketing objectives.Lead development of content calendar for our six brands in partnership with brand marketing teams and internal creative agency.Manage email and SMS lists, segmentation, and personalization efforts to deliver the right content to the right audience.Optimize email & SMS performance through A/B testing and data analysis.Manage email & SMS promotion strategy & execution, including coupon offers and investment.Monitor deliverability rates and troubleshoot any issues.Track KPIs and report on campaign performance.Who You Are (Basic Qualifications)Bachelor's Degree OR 4 years of email marketing experience.3 years of experience in CRM/email marketing, digital marketing, or brand management.1 year of experience with email marketing platforms.Knowledge of deliverability, inbox placement, IP warmup, and email best practices.Data driven, experience with quantitative and qualitative analysis.What Will Put You AheadBachelor's Degree in Marketing, Business, Digital Communications, or related field or demonstrated experience in similar role.Familiarity with HTML and email coding.

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