Digital Brand Manager

Lotus Bakeries, founded in 1932, operates worldwide in the indulgent and natural snacking segment with brands including Lotus, Biscoff, nākd, TREK, BEAR, Kiddylicious, Peter's Yard, Dinosaurus, Peijnenburg and Annas. It has 21 own sales organisations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in approximately fifty countries worldwide. Lotus Bakeries has around 2,700 employees and achieved a revenue of EUR 877.5 million in 2022.Working as part of the UK SOF, OF Europe team and working closely with the Category Development and Marketing Manager, these would be some of your main responsibilities:Help develop & implement best in class eCommerce conversion marketing plans to grow Biscoff sales across SB, SS, IC & CF across UK retailers including eTailers e.g., Ocado but excluding Amazon.Build, maintain & develop a UK SOF Biscoff Digital Activation Toolkit which identifies the most appropriate & cost-effective .com “Conversion to Purchase” strategies & tactics for each customer e.g., Paid Search, Banner Ads.Manage all Retail Media Digital Marketing Activation providers e.g., dh, Citrus.Working alongside Retail NAMs, help build & deploy the perfect e-Store within customer remit.Manage all aspects of BrandBank.Be responsible for flawless, end to end individual eCommerce campaign planning, management & execution.Build & maintain a comprehensive eCommerce PCA Performance Insights library.Manage all aspects of virtual eCommerce investment budget across NAM/Marketing budgets.Profile

Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we’re looking for from you are:Best in class, continuous, digital marketing experience on challenger/small to medium FMCG brand.Minimum 3-5 years practical hands-on experience of eCommerce & digital activation.Extensive, hands-on experience with minimum two top 7 FMCG retailers.Passion for FMCG.“Constantly curious” mindset.Exceptionally talented organisational skills.Excellent communicator with proven & solid presentation skills to retailers/internal senior personnel.Experience working with a fast-paced, challenging business environment.Ability to adapt with constant change & unforeseen challenges in a positive, “can do” way.Competence Profile:

- Comply with required competencies linked to Lotus Bakeries’ Leadership Competence model.Specific Knowledge:

- Highly advanced user of all key eCommerce activation platforms e.g., Citrus.- Advanced user of Microsoft Office (Outlook, Excel & PowerPoint).Personal Competences:

Exceptional accuracy/excellent attention to detail.Excellent interpersonal skills.Thrives working within a highly networked team.Experience of working with/influencing European colleagues advantageous.Education (Degree):

This role will be expected to travel to customer meetings at head offices throughout the UK. The role is based in Wilmslow, Cheshire.Offer

Grasp the opportunity to join an ambitious and driven team with a mix of talents! Being part of a fast-growing, global company, you will get tons of on-the-job learning and acquire new insights.In addition, you will be part of a culture where passion, team spirit, and open dialogue are our main drivers.And of course, on top of that, you can enjoy delicious branded snacks every day!Do you want to be part of a terrific team with the ambition to create small moments of happiness every day? Meet our people, discover their unique skills and get excited to join them in a great work environment.

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