Federal Realty Investment Trust
Assistant Marketing Manager
Federal Realty Investment Trust, Somerville, Massachusetts, us, 02145
Assistant Marketing Manager, Assembly Row
Federal Realty Investment Trust is a proven leader in the ownership, operation, development, and redevelopment of premium retail real estate in the country's best markets. Our portfolio boasts over 100 properties, including Assembly Row, Assembly Square, and Linden Square. We consider ourselves one of the most innovative and dynamic real estate companies one can work with. Interested candidates who research Federal Realty learn about our high-quality community shopping center and mixed-use property portfolio.We are actively searching for an Assistant Marketing Manager to join our team at Assembly Row. The Assistant Marketing Manager will assist in the development and implementation of strategic marketing plans for their assigned properties. This position will manage ongoing and new marketing programs and promotions to increase sales and traffic to the properties. In addition, the Assistant Marketing Manager oversees marketing budgets, evaluates results, and assists the Head of Marketing for the region in identifying portfolio-wide opportunities to optimize marketing efforts.Responsibilities
Assist in the development and management of the marketing plan, budget, and sponsorship programs at assigned properties.Track monthly marketing expenses and variances in assigned property budgets.Develop/execute key signature events including day-of logistics, budget management, advertising, and post-event analysis.Implement effective marketing programs including, but not limited to, coupon books, co-op advertising programs, institutional advertising campaigns, direct mail, and supporting collateral.Create work orders and work directly with digital communications agencies to develop effective communications strategies and collateral throughout the year.Create monthly e-blast templates for various properties to promote their marketing programs.Design and develop marketing collateral including onsite leasing and events signage, property directories, leasing brochures, and more.Interact with merchants in person, over the phone, and via email to enroll them in sponsoring and supporting the overall events programs.Write and distribute merchant and stakeholder correspondence including monthly newsletters, memos, emails, and more.Complete quarterly and monthly reports including sales analysis, post-event evaluations, and quarterly recaps.Manage relationships with vendors, tenants, other departments, and customers.Update property websites as needed.Perform administrative duties as needed including but not limited to invoice research, check request submission, special mailings, collateral and memo distribution, and fielding telephone calls.Provide onsite assistance for special events.Research additional advertising opportunities for the property.Monitor and respond to public reviews of assigned properties.Other duties as assigned.Qualifications
3 - 4 years of marketing experience required. Retail, restaurant, and special events experience preferred.Ability to effectively interact with internal and external team members and contacts.Must be able to handle multiple projects simultaneously.Must have excellent strategic thinking and analysis skills.In-depth understanding of the shopping center industry.Must be a creative thinker with strong decision-making skills.Outstanding organization and management skills.Ability to thrive in a fast-paced and deadline-oriented environment.Excellent written and verbal communication skills.Proficient in Outlook, MS Word, and Excel.Experience with Adobe Acrobat Suite (Illustrator, Photoshop, etc.) preferred.Flexibility and ability to work nights and weekends is required when marketing events require preparation or attendance.
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Federal Realty Investment Trust is a proven leader in the ownership, operation, development, and redevelopment of premium retail real estate in the country's best markets. Our portfolio boasts over 100 properties, including Assembly Row, Assembly Square, and Linden Square. We consider ourselves one of the most innovative and dynamic real estate companies one can work with. Interested candidates who research Federal Realty learn about our high-quality community shopping center and mixed-use property portfolio.We are actively searching for an Assistant Marketing Manager to join our team at Assembly Row. The Assistant Marketing Manager will assist in the development and implementation of strategic marketing plans for their assigned properties. This position will manage ongoing and new marketing programs and promotions to increase sales and traffic to the properties. In addition, the Assistant Marketing Manager oversees marketing budgets, evaluates results, and assists the Head of Marketing for the region in identifying portfolio-wide opportunities to optimize marketing efforts.Responsibilities
Assist in the development and management of the marketing plan, budget, and sponsorship programs at assigned properties.Track monthly marketing expenses and variances in assigned property budgets.Develop/execute key signature events including day-of logistics, budget management, advertising, and post-event analysis.Implement effective marketing programs including, but not limited to, coupon books, co-op advertising programs, institutional advertising campaigns, direct mail, and supporting collateral.Create work orders and work directly with digital communications agencies to develop effective communications strategies and collateral throughout the year.Create monthly e-blast templates for various properties to promote their marketing programs.Design and develop marketing collateral including onsite leasing and events signage, property directories, leasing brochures, and more.Interact with merchants in person, over the phone, and via email to enroll them in sponsoring and supporting the overall events programs.Write and distribute merchant and stakeholder correspondence including monthly newsletters, memos, emails, and more.Complete quarterly and monthly reports including sales analysis, post-event evaluations, and quarterly recaps.Manage relationships with vendors, tenants, other departments, and customers.Update property websites as needed.Perform administrative duties as needed including but not limited to invoice research, check request submission, special mailings, collateral and memo distribution, and fielding telephone calls.Provide onsite assistance for special events.Research additional advertising opportunities for the property.Monitor and respond to public reviews of assigned properties.Other duties as assigned.Qualifications
3 - 4 years of marketing experience required. Retail, restaurant, and special events experience preferred.Ability to effectively interact with internal and external team members and contacts.Must be able to handle multiple projects simultaneously.Must have excellent strategic thinking and analysis skills.In-depth understanding of the shopping center industry.Must be a creative thinker with strong decision-making skills.Outstanding organization and management skills.Ability to thrive in a fast-paced and deadline-oriented environment.Excellent written and verbal communication skills.Proficient in Outlook, MS Word, and Excel.Experience with Adobe Acrobat Suite (Illustrator, Photoshop, etc.) preferred.Flexibility and ability to work nights and weekends is required when marketing events require preparation or attendance.
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