Coca-Cola
Associate Manager of Shopper Marketing - West
Coca-Cola, Atlanta, Georgia, United States, 30383
Associate Manager of Shopper Marketing - West
BODYARMOR Sports Nutrition (BASN)
is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR is looking for an
Associate Manager of Shopper Marketing Grocery, West
to join our team.
The
Associate Manager of Shopper Marketing
will work to support and execute marketing programs and strategies to increase sales and brand awareness within key grocery retailers. You will turn category and industry insights into strategies and tactics that promote omni-channel shopping and category growth and market share for Sunday and the retail partner. This role will support brand storytelling at retail to empower shoppers to grow a great lawn with ingredients that are better for people, pets, and the planet.
The position will report to the Sr Manager Shopper Marketing, Grocery and is a critical part of the core customer team and will work cross-functionally with Customer Business Leads/Managers, Brand Marketing, Category Insights, etc. to accelerate topline growth, share growth, and customer penetration.
RESPONSIBILITIES:Lead Shopper Marketing strategy and execution for assigned retailers within the Grocery channel, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.Work with management and other functional teams to ensure the marketing plans align with the business priorities and goals, including partnering with the Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools, and resources.Responsible for creating & maintaining a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items.Directly manage a working budget, real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews.Directly manage the retailer media and marketing relationships including negotiation of national & regional campaigns, managing campaigns from briefing to execution, commercializing campaigns internally and externally and completing post-program analysis.Be the subject matter expert within the company on assigned retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but is not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all BODYARMOR entities follow said policies.
REQUIREMENTS:BA/BS degree required4+ years experience in shopper marketing, sales, sales, marketing, shopper insights requiredRemote, location based within Dallas, Denver, PhoenixReliable, self-starter, hard-working, proactive team player with can-do attitudeKnowledge of shopper loyalty data, Nielsen scan and panel data and insights, Microsoft software25% travel required by car or plane
#J-18808-Ljbffr
BODYARMOR Sports Nutrition (BASN)
is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR is looking for an
Associate Manager of Shopper Marketing Grocery, West
to join our team.
The
Associate Manager of Shopper Marketing
will work to support and execute marketing programs and strategies to increase sales and brand awareness within key grocery retailers. You will turn category and industry insights into strategies and tactics that promote omni-channel shopping and category growth and market share for Sunday and the retail partner. This role will support brand storytelling at retail to empower shoppers to grow a great lawn with ingredients that are better for people, pets, and the planet.
The position will report to the Sr Manager Shopper Marketing, Grocery and is a critical part of the core customer team and will work cross-functionally with Customer Business Leads/Managers, Brand Marketing, Category Insights, etc. to accelerate topline growth, share growth, and customer penetration.
RESPONSIBILITIES:Lead Shopper Marketing strategy and execution for assigned retailers within the Grocery channel, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.Work with management and other functional teams to ensure the marketing plans align with the business priorities and goals, including partnering with the Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools, and resources.Responsible for creating & maintaining a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items.Directly manage a working budget, real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews.Directly manage the retailer media and marketing relationships including negotiation of national & regional campaigns, managing campaigns from briefing to execution, commercializing campaigns internally and externally and completing post-program analysis.Be the subject matter expert within the company on assigned retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but is not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all BODYARMOR entities follow said policies.
REQUIREMENTS:BA/BS degree required4+ years experience in shopper marketing, sales, sales, marketing, shopper insights requiredRemote, location based within Dallas, Denver, PhoenixReliable, self-starter, hard-working, proactive team player with can-do attitudeKnowledge of shopper loyalty data, Nielsen scan and panel data and insights, Microsoft software25% travel required by car or plane
#J-18808-Ljbffr