PMI (Project Management Institute)
Regional Marketing Lead, LATAM
PMI (Project Management Institute), Boise, Idaho, United States, 83708
Regional Marketing Lead, LATAMLocation: United States * Virtual
Req #: 547
Date: Tuesday, August 13, 2024
Are you a dreamer, innovator, thinker, and do-er who believes in contributing to something that makes a difference? Make an impact. Join PMI.
How will you make a difference to PMI?PMI is looking for an experienced marketing professional who is responsible for strategically executing the regional marketing strategy and plan. The Regional Marketing Lead LATAM will be accountable for executing performance marketing campaigns and working with a larger central team to ensure region representation in larger marketing initiatives. They will provide a consistent approach for improved brand impact and efficiency to realize PMI ambition and regional growth plans. Collaborating with regional (in-country) business teams, they will integrate activities to generate profitable B2C and B2B sales and volume growth in products and experiences and build strong customer relationships.
What you'll bring to the role:
Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions, working collaboratively with Brand & Product Marketing.
Identify regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance.
Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement.
Manage direct agency relationships in the design and implementation of localized campaigns.
Serve as the central point of contact for regional marketing for the assigned region.
Provide line management support to Regional Marketing, coaching and guiding team members.
Define locally meaningful activities that establish awareness of PMI and focus on lead generation.
Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and provide proactive data analysis for regional recommendations.
Establish regional marketing operational processes to align with outcome-focused metrics.
Develop and maintain detailed knowledge of PMI strategy and emerging solution capabilities.
Work alongside Marketing teams to develop strong relationships with business teams and stakeholders globally.
Minimum Qualifications:
Experience and knowledge of performance marketing, especially in the LATAM region.
Knowledge of media planning, buying, and optimization of campaigns.
Experience analyzing data that represents marketing performance for sales.
Proficiency in English and preferably Spanish fluency.
What you can expect from us:We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety, and well-being come first, and we believe in work-life balance.
Join us and you'll get:
Excellent total package, with compensation and benefits based on geographic location.
Skill development opportunities for your growth.
Access to a global network to enrich your professional experience.
Flexible options to balance work time and personal time.
Award and bonus opportunities.
The salary offer will be based on several factors, including demonstrated skills, qualifications, and relevant experience.
Let's help make the world work better for everyone. Apply today!
Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to any characteristic protected by applicable law.
Other details:
Pay Type: Salary
Min Hiring Rate: $90,600.00
Max Hiring Rate: $110,000.00
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Req #: 547
Date: Tuesday, August 13, 2024
Are you a dreamer, innovator, thinker, and do-er who believes in contributing to something that makes a difference? Make an impact. Join PMI.
How will you make a difference to PMI?PMI is looking for an experienced marketing professional who is responsible for strategically executing the regional marketing strategy and plan. The Regional Marketing Lead LATAM will be accountable for executing performance marketing campaigns and working with a larger central team to ensure region representation in larger marketing initiatives. They will provide a consistent approach for improved brand impact and efficiency to realize PMI ambition and regional growth plans. Collaborating with regional (in-country) business teams, they will integrate activities to generate profitable B2C and B2B sales and volume growth in products and experiences and build strong customer relationships.
What you'll bring to the role:
Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions, working collaboratively with Brand & Product Marketing.
Identify regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance.
Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement.
Manage direct agency relationships in the design and implementation of localized campaigns.
Serve as the central point of contact for regional marketing for the assigned region.
Provide line management support to Regional Marketing, coaching and guiding team members.
Define locally meaningful activities that establish awareness of PMI and focus on lead generation.
Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and provide proactive data analysis for regional recommendations.
Establish regional marketing operational processes to align with outcome-focused metrics.
Develop and maintain detailed knowledge of PMI strategy and emerging solution capabilities.
Work alongside Marketing teams to develop strong relationships with business teams and stakeholders globally.
Minimum Qualifications:
Experience and knowledge of performance marketing, especially in the LATAM region.
Knowledge of media planning, buying, and optimization of campaigns.
Experience analyzing data that represents marketing performance for sales.
Proficiency in English and preferably Spanish fluency.
What you can expect from us:We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety, and well-being come first, and we believe in work-life balance.
Join us and you'll get:
Excellent total package, with compensation and benefits based on geographic location.
Skill development opportunities for your growth.
Access to a global network to enrich your professional experience.
Flexible options to balance work time and personal time.
Award and bonus opportunities.
The salary offer will be based on several factors, including demonstrated skills, qualifications, and relevant experience.
Let's help make the world work better for everyone. Apply today!
Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to any characteristic protected by applicable law.
Other details:
Pay Type: Salary
Min Hiring Rate: $90,600.00
Max Hiring Rate: $110,000.00
#J-18808-Ljbffr