The Coca-Cola Company
Brand Manager, Minute Maid
The Coca-Cola Company, Chicago, Illinois, United States, 60290
The North America Organizational Unit (NAOU) Minute Maid Brand team is seeking a Brand Manager to steward and support growth initiatives on key bottler-delivered businesses. This individual will be responsible for managing an NAOU brand - inclusive of key strategies, innovative plans and marketing programs, while coordinating and working with key internal and external cross-functional partners to deliver on mid- and short-term objectives and business plan metrics. The individual will also lead and support 2025 planning/sell-in for the top initiatives on the Minute Maid trademark.
What You'll Do for Us & What you'll get from this position
This is an exciting opportunity to work on a thriving NAOU brand leading business management, key programming and strategy for Minute Maid's bottler-delivered brands.
Lead day-to-day business management for Minute Maid Juices to Go, working cross-functionally with cross-functional partners to develop and execute on key business opportunities to meet 2024 business plans
Identify and drive new business opportunities and sources of growth for Minute Maid Juices to Go in 2025
Drive the strategy for the future of Minute Maid Juices to Go including brand edge, innovation and communication strategy working cross functionally with Human Insights, R&D and Commercial to develop key deliverable for 2026+ planning milestones
Lead Minute Maid Aguas Frescas 2025 Planning and sell-in including engagement of key internal/external stakeholders, development of execution strategies and operating plans
Support the development of 'Juice Up Your Meals' as a key strategic pillar of the 2025+ brand vision
Deliver strong execution for Minute Maid BDB portfolio of brands fall shopper programs including finalizing creative, Coke Catalog execution and system communication working alongside Shopper Creative, Merchandising, Franchise and Customer teams
Support other key Minute Maid BDB initiatives
* *
Qualifications & Requirements:
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
Strong understanding of brand development and multichannel marketing concepts.
Experience in market research and ability to interpret data to drive brand strategy.
Proficiency in using marketing software and social media platforms.
Excellent communication and presentation skills.
Strong creative and analytical abilities.
Ability to work collaboratively in a team environment and manage external agencies.
Proven ability to manage multiple projects and work under tight deadlines.
Self-motivated with a high level of initiative and a sense of urgency.
What We Can Do For You
You will be working on the Minute Maid brand, which is in the midst of a revolution! You will join a team of revolutionaries modernizing a trusted American icon for the next generation of drinkers while driving tremendous growth
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Media Planning; Leadership; Creative Process; Marketing; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
$99,400 - $121,300
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
What You'll Do for Us & What you'll get from this position
This is an exciting opportunity to work on a thriving NAOU brand leading business management, key programming and strategy for Minute Maid's bottler-delivered brands.
Lead day-to-day business management for Minute Maid Juices to Go, working cross-functionally with cross-functional partners to develop and execute on key business opportunities to meet 2024 business plans
Identify and drive new business opportunities and sources of growth for Minute Maid Juices to Go in 2025
Drive the strategy for the future of Minute Maid Juices to Go including brand edge, innovation and communication strategy working cross functionally with Human Insights, R&D and Commercial to develop key deliverable for 2026+ planning milestones
Lead Minute Maid Aguas Frescas 2025 Planning and sell-in including engagement of key internal/external stakeholders, development of execution strategies and operating plans
Support the development of 'Juice Up Your Meals' as a key strategic pillar of the 2025+ brand vision
Deliver strong execution for Minute Maid BDB portfolio of brands fall shopper programs including finalizing creative, Coke Catalog execution and system communication working alongside Shopper Creative, Merchandising, Franchise and Customer teams
Support other key Minute Maid BDB initiatives
* *
Qualifications & Requirements:
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
Strong understanding of brand development and multichannel marketing concepts.
Experience in market research and ability to interpret data to drive brand strategy.
Proficiency in using marketing software and social media platforms.
Excellent communication and presentation skills.
Strong creative and analytical abilities.
Ability to work collaboratively in a team environment and manage external agencies.
Proven ability to manage multiple projects and work under tight deadlines.
Self-motivated with a high level of initiative and a sense of urgency.
What We Can Do For You
You will be working on the Minute Maid brand, which is in the midst of a revolution! You will join a team of revolutionaries modernizing a trusted American icon for the next generation of drinkers while driving tremendous growth
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Media Planning; Leadership; Creative Process; Marketing; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
$99,400 - $121,300
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.