Marketing and Communications Positions

Are you a professional in the Marketing and Communication world who has a strong passion for the Arts? KpCompanies is leading the search for three impactful positions on the Marketing and Communications team at the Minneapolis Institute of Art. We are searching for a Content Marketing Writer, Content Marketing Specialist, and CRM Communications Specialist.Description

SUMMARYThe Content Marketing Writer will craft engaging long & short form content across diverse channels, the Content Marketing Specialist will develop strategic marketing plans & produce editorial & visual content that align with the museum’s priorities, and the CRM Communications Specialist will lead data-driven campaigns using Salesforce Marketing Cloud full feature set to enhance audience engagement.These union positions are full-time and non-exempt.JOB RESPONSIBILITIES

Position 1: Content Marketing SpecialistStrategy and Content Implementation (65%):Support the strategic development of marketing initiatives, contributing to and creating content, distributing content across multiple channels, and monitoring progress toward successful outcomes.Develop and maintain comprehensive marketing plans and calendars that outline timelines and tactics.Assist with the development and execution of marketing strategies through various channels, including social media and email marketing.Plan, write, and edit long and short form content for diverse audiences across all marketing and communication channels.Manage advertising and sponsorship partners, gathering assets needed and keeping project calendars updated.Audit existing content for brand, relevance and optimization.Work cross-divisionally to design effective and compelling concepts and content.Utilize best practices for search engine optimization (SEO).Manage multiple initiatives simultaneously.General Marketing and Communications Team Support (15%):Support the marketing and communication team as needed.Develop and distribute clear and compelling messages to communicate the organization's goals and initiatives.Data Analytics and Project Management (10%):Manage project initiatives, utilizing market research and industry trends.In partnership with Mia’s Data Analyst, identify and use key performance indicators (KPIs).Report and communicate data insights to key internal stakeholders.REQUIRED QUALIFICATIONSEducation:

BA/BS in communications, public relations, marketing, journalism, business, or related industries.Skills and Experience:Minimum of 3 years of related experience.Proven success and portfolio of work as a content marketing specialist.Solid understanding of marketing principles and best practices in digital marketing.Highly proficient in data analytics, project management, writing skills and attention to detail.Strong collaborative skills and strategic partnership.Adept multitasking skills and solution-oriented.Position 2: CRM Communication SpecialistSupports and Executes CRM Marketing Tactics (60%):Coordinate content, build, schedule, and monitor all CRM campaigns.Manage scheduling CRM tactics and enforce content deadlines.Utilize CRM data to develop and define segments geared toward visitor interests.Integrate CRM campaigns with broader Marketing and Communication strategies.REQUIRED QUALIFICATIONSEducation:

BA degree or previous experience required; CRM Marketing/Communications a plus.Skills and Experience:Three or more years of experience in CRM and digital marketing.Proficient using CRM software and platforms, Salesforce preferred.Strong understanding of web metrics and digital analytics.Position 3: Content Marketing WriterContent Creation and Brand (75%):Responsible for writing clear, accurate and compelling content.Work collaboratively with Audience and Engagement teams.Write short and long form content for diverse audiences.Utilize best practices for search engine optimization (SEO).REQUIRED QUALIFICATIONSEducation:

BA/BS or equivalent experience in communications, marketing, journalism, or related industries.Skills and Experience:Minimum of three years of content marketing writing experience.Proven success in producing marketing copy.HOW TO APPLY

Interested candidates should submit a cover letter, resume, and salary expectations no later than 9:00pm on Monday, October 14, 2024.EQUITY + SALARY DISCLOSURE

We believe in practices that create real equity and pay parity regardless of background or identity.EQUAL OPPORTUNITY EMPLOYER

Mia IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER.

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