The Goddard School of Sugar Hill, GA
Head of Product Marketing (San Mateo or Remote)
The Goddard School of Sugar Hill, GA, San Mateo, California, United States, 94409
About Us
Our mission is to make ready-to-use data available to anyone, anywhere. We help organizations become data-ready for GenAI use cases and assist in bringing AI applications to production. To do that, Nexla has pioneered an automated approach to package data from any system into usable Data Products for enterprise users. Nexsets, which are Nexla’s version of Data Products, power a unified platform for multi-speed data integration, preparation, and monitoring, delivering quality data that accelerates AI and Analytics teams. Nexla’s platform makes it simple for anyone to create scalable data flows.We have an ambitious vision and are pioneering innovations to help every user have access to data that helps them do their work better. We are trusted by companies like LinkedIn, LiveRamp, Doordash, and other data-driven companies that are running mission-critical data with Nexla to achieve faster time to market.About the Marketing Team
We are a nimble team of Marketers who are building the foundation of Marketing for Nexla. We are at an inflection point in our journey at Nexla where we are not just driving the foundational platform but also leading the charge of Nexla’s 2025 and beyond GTM strategy. We are a highly visible team partnering closely with the executive team and cross functional teams to drive Nexla’s growth.You’ll Do
At the critical intersection between Product, Marketing, Sales, and Customer Success, youll lead the entire product marketing lifecycle. You would be leading the charge on our Product Marketing roadmap for our GTM strategy in 2025 and beyond. You would also influence product roadmaps, orchestrate launches, drive adoption, and take ownership of positioning, storytelling, competitive intelligence, pricing, packaging, and sales enablement.Develop and execute data-driven go-to-market plans, including market research, voice-of-customer, competitive analysisLead messaging and positioning based on market analysis to strategically position the company and drive awareness and pipeline growthCurate impactful content and sales collateral, tailored by persona and industry, to fuel consideration and purchase decisionsCollaborate closely with the Product team on launches to manage the GTM plan for feature releases and product announcementsPartner with Sales and Customer Success to glean insights, refine messaging and positioningResponsible for sales and SDR enablement for messaging (including sequences) and new campaign launches and competitive analysisWork with Gartner Analysts on positioning and messaging and help infuse Nexla’s POVCollaborate with executive leadership team to prioritize key markets and identify new revenue opportunitiesWork hand-in-hand with content marketing and demand generation to drive tactical and evergreen campaignsBe responsible for driving consistent messaging across all digital and physical channelsRequired Experience
Experience:
10+ years in product marketing leadership with time spent in a high-growth startup environmentB2B Experience:
5+ years in platform softwareDomain Expertise:
Deep, demonstrated technical knowledge of the products/categories you marketed and the ability to discuss the use cases of your product. Strong technical acumen, particularly in data, analytics,BI, and/orinfrastructureSoft Skills:
Demonstrated success in cross-functional collaboration, exceptional storytelling skills, and a proactive ownership mindsetIC Work:
Serve as a player-coach with the ability to take on an individual contributor (IC) role and thrive in day-to-day responsibilities.Mentoring : Be responsible for mentoring and coaching product marketers and other marketers on the team.Data driven and open to testing : Have a data driven mindset and open to testing alternate messages or approaches.Preferred
Proven experience in the data sector is preferredAbility to work onsite in our San Mateo office a few times a weekOpportunity for Impact
This is a high-impact role with a high degree of ownership and influence. Here’s an outline of the key needs in this role for the first 6 months:1 - Month:
Experience the product firsthand to gain unique insight into the product experienceHelp with refining messaging, positioning and ICP and personaAssess and implement a focused 90-day plan, prioritizing high-impact, right-effort product marketing activities including campaigns, competitive plays and sales enablementEstablish a content schedule to enhance campaign outcomes and update web infrastructureEngage with stakeholders like sales, customers, product teams, and analysts to gain a profound understanding of our customer use cases3 - Months:
Take ownership of the product story for all use cases, influencing messaging, positioning, content, and sales collateralDeliver regular messaging guides, battle cards, and enablement materialsExpand into vertical markets with tailored content and collateralTrack and report on the impact of Product Marketing efforts6 - Months:
Drive an increase in the marketing-sourced pipeline through impactful go-to-market plans partnering with DemandGen teamAdvocate for Nexlas product within sales, marketing, and customer success to establish a feedback loop from product development to Nexlorians and customersCompany Culture
Our culture has been designed intentionally and is based on our core values:Have Empathy – toward customers, colleagues, family, and everyone elseBe Curious – Ask, innovate, learn, repeatBe Intellectually Honest – We don’t push it under the rugAchieve Excellence – Don’t just try, get it done with excellence!Remember to Relax – It’s a marathon, not a sprintYou can read more about our company culture
hereCompensation
The compensation range for this role is $180 - $210K and equity will be offered
#J-18808-Ljbffr
Our mission is to make ready-to-use data available to anyone, anywhere. We help organizations become data-ready for GenAI use cases and assist in bringing AI applications to production. To do that, Nexla has pioneered an automated approach to package data from any system into usable Data Products for enterprise users. Nexsets, which are Nexla’s version of Data Products, power a unified platform for multi-speed data integration, preparation, and monitoring, delivering quality data that accelerates AI and Analytics teams. Nexla’s platform makes it simple for anyone to create scalable data flows.We have an ambitious vision and are pioneering innovations to help every user have access to data that helps them do their work better. We are trusted by companies like LinkedIn, LiveRamp, Doordash, and other data-driven companies that are running mission-critical data with Nexla to achieve faster time to market.About the Marketing Team
We are a nimble team of Marketers who are building the foundation of Marketing for Nexla. We are at an inflection point in our journey at Nexla where we are not just driving the foundational platform but also leading the charge of Nexla’s 2025 and beyond GTM strategy. We are a highly visible team partnering closely with the executive team and cross functional teams to drive Nexla’s growth.You’ll Do
At the critical intersection between Product, Marketing, Sales, and Customer Success, youll lead the entire product marketing lifecycle. You would be leading the charge on our Product Marketing roadmap for our GTM strategy in 2025 and beyond. You would also influence product roadmaps, orchestrate launches, drive adoption, and take ownership of positioning, storytelling, competitive intelligence, pricing, packaging, and sales enablement.Develop and execute data-driven go-to-market plans, including market research, voice-of-customer, competitive analysisLead messaging and positioning based on market analysis to strategically position the company and drive awareness and pipeline growthCurate impactful content and sales collateral, tailored by persona and industry, to fuel consideration and purchase decisionsCollaborate closely with the Product team on launches to manage the GTM plan for feature releases and product announcementsPartner with Sales and Customer Success to glean insights, refine messaging and positioningResponsible for sales and SDR enablement for messaging (including sequences) and new campaign launches and competitive analysisWork with Gartner Analysts on positioning and messaging and help infuse Nexla’s POVCollaborate with executive leadership team to prioritize key markets and identify new revenue opportunitiesWork hand-in-hand with content marketing and demand generation to drive tactical and evergreen campaignsBe responsible for driving consistent messaging across all digital and physical channelsRequired Experience
Experience:
10+ years in product marketing leadership with time spent in a high-growth startup environmentB2B Experience:
5+ years in platform softwareDomain Expertise:
Deep, demonstrated technical knowledge of the products/categories you marketed and the ability to discuss the use cases of your product. Strong technical acumen, particularly in data, analytics,BI, and/orinfrastructureSoft Skills:
Demonstrated success in cross-functional collaboration, exceptional storytelling skills, and a proactive ownership mindsetIC Work:
Serve as a player-coach with the ability to take on an individual contributor (IC) role and thrive in day-to-day responsibilities.Mentoring : Be responsible for mentoring and coaching product marketers and other marketers on the team.Data driven and open to testing : Have a data driven mindset and open to testing alternate messages or approaches.Preferred
Proven experience in the data sector is preferredAbility to work onsite in our San Mateo office a few times a weekOpportunity for Impact
This is a high-impact role with a high degree of ownership and influence. Here’s an outline of the key needs in this role for the first 6 months:1 - Month:
Experience the product firsthand to gain unique insight into the product experienceHelp with refining messaging, positioning and ICP and personaAssess and implement a focused 90-day plan, prioritizing high-impact, right-effort product marketing activities including campaigns, competitive plays and sales enablementEstablish a content schedule to enhance campaign outcomes and update web infrastructureEngage with stakeholders like sales, customers, product teams, and analysts to gain a profound understanding of our customer use cases3 - Months:
Take ownership of the product story for all use cases, influencing messaging, positioning, content, and sales collateralDeliver regular messaging guides, battle cards, and enablement materialsExpand into vertical markets with tailored content and collateralTrack and report on the impact of Product Marketing efforts6 - Months:
Drive an increase in the marketing-sourced pipeline through impactful go-to-market plans partnering with DemandGen teamAdvocate for Nexlas product within sales, marketing, and customer success to establish a feedback loop from product development to Nexlorians and customersCompany Culture
Our culture has been designed intentionally and is based on our core values:Have Empathy – toward customers, colleagues, family, and everyone elseBe Curious – Ask, innovate, learn, repeatBe Intellectually Honest – We don’t push it under the rugAchieve Excellence – Don’t just try, get it done with excellence!Remember to Relax – It’s a marathon, not a sprintYou can read more about our company culture
hereCompensation
The compensation range for this role is $180 - $210K and equity will be offered
#J-18808-Ljbffr