Omnicom Health Group
CRM Operations Manager
Omnicom Health Group, New Hope, Pennsylvania, United States, 18938
Overview
Status:
Full-Time Location:
New Hope, PA
Job Description
The CRM Manager, Marketing Operations is a key position within BioPharm’s CRM department and Program Operations team. This role is responsible for spearheading all tasks related to the hands-on campaign execution and tactical management for top pharmaceutical client omnichannel marketing campaigns. This includes being an integral team member in campaign development, demonstrating a strong understanding of Salesforce Marketing Cloud capabilities and being able to align them to campaign objectives, deployment preparation and execution, production vendor coordination, and ongoing campaign monitoring with the ability to identify areas of optimization and report them back to the CRM Manager, Strategic Marketing. The ideal candidate will be comfortable working in a fast-paced team environment with an agile workflow, as partnering with the CRM Strategy counterparts to build and execute upon all channel deployments that align to a campaign’s strategic imperatives will be critical to success. The candidate will also manage and prioritize operations focused initiatives for the department, while maintaining key working relationships cross functionally in order to do so. Attention to detail, organization, tech savvy, strong verbal and email communication, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.
Job Responsibilities
Manage client program operations tasks ranging from deployment preparation, building customer journeys, and scheduling launches to in-deployment monitoring through to completion
Work closely with CRM Strategy Manager on understanding deployment operations inbounds, upcoming deliverables, and campaign execution objectives
Campaign target list cleaning and preparation using proprietary List Match Application tool, importing lists to Salesforce Marketing Cloud, LiveRamp, and handoff to production vendor partners
Campaign Management Application program entry and organization for master database management
Salesforce Marketing Cloud journey builds and automations for email channel deployments, Dynamic MCM, and triggered campaigns
Email deliverability monitoring for all in-market email campaigns and refreshing targeting as needed
Adjusting journeys in Salesforce Marketing Cloud based on CRM Strategy optimization recommendations discussed
Print production vendor coordination for direct mail and publisher channel deployments
Print recall survey development in SurveyMonkey platform and scheduling survey email deployments for relevant direct mail channels
Digital Network asset handoff to Programmatic Campaign Manager for media launches
Internal test sends for functional and deployment ready email channel assets
Partner closely with CRM Strategy Manager to finalize pre-deployment checklist and confirmed timing prior to scheduling deployments
Attend and actively participate in weekly Strategic, Priority, and Tactical CRM Stand-up meetings with Strategy Manager counterparts for operations tasking alignment
Attend and actively participate in monthly CRM department Salesforce Marketing Cloud capabilities share
Additional responsibilities as required
CRM Core Competencies
Customer Focus
Attention to Detail
Ensure Accountability
Communicates Effectively
Manages Complexity
Tech Savvy
Skills & Qualifications
2-3 years of relevant experience in program and/or marketing management
Healthcare and/or pharmaceutical experience a plus but not required
University degree with relevant major (Marketing, Business, Communications, etc.)
Experience working with target list management
Experience working in Salesforce Marketing Cloud preferred but not required
Demonstrate strong skills in Microsoft Office, especially Excel and PowerPoint
Demonstrate very strong communication skills both in-person as well as via phone/E-mail
Confident, polished demeanor; experience with presenting information to other teams
Meticulous, detail-oriented nature; high level of organization and schedule/time management
Ability to manage a large quantity of projects concurrently without dropping the ball
Passion to work in a fast-paced, data-driven team environment
Curiosity to ask questions and learn more through data-driven analyses
Collaborative approach to working with both internal and external teams
Ability to thrive both independently and with teams, a true self-starter
Ability to effectively prioritize and execute tasks in a high-pressure environment
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
$50,000-$86,000
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
Status:
Full-Time Location:
New Hope, PA
Job Description
The CRM Manager, Marketing Operations is a key position within BioPharm’s CRM department and Program Operations team. This role is responsible for spearheading all tasks related to the hands-on campaign execution and tactical management for top pharmaceutical client omnichannel marketing campaigns. This includes being an integral team member in campaign development, demonstrating a strong understanding of Salesforce Marketing Cloud capabilities and being able to align them to campaign objectives, deployment preparation and execution, production vendor coordination, and ongoing campaign monitoring with the ability to identify areas of optimization and report them back to the CRM Manager, Strategic Marketing. The ideal candidate will be comfortable working in a fast-paced team environment with an agile workflow, as partnering with the CRM Strategy counterparts to build and execute upon all channel deployments that align to a campaign’s strategic imperatives will be critical to success. The candidate will also manage and prioritize operations focused initiatives for the department, while maintaining key working relationships cross functionally in order to do so. Attention to detail, organization, tech savvy, strong verbal and email communication, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.
Job Responsibilities
Manage client program operations tasks ranging from deployment preparation, building customer journeys, and scheduling launches to in-deployment monitoring through to completion
Work closely with CRM Strategy Manager on understanding deployment operations inbounds, upcoming deliverables, and campaign execution objectives
Campaign target list cleaning and preparation using proprietary List Match Application tool, importing lists to Salesforce Marketing Cloud, LiveRamp, and handoff to production vendor partners
Campaign Management Application program entry and organization for master database management
Salesforce Marketing Cloud journey builds and automations for email channel deployments, Dynamic MCM, and triggered campaigns
Email deliverability monitoring for all in-market email campaigns and refreshing targeting as needed
Adjusting journeys in Salesforce Marketing Cloud based on CRM Strategy optimization recommendations discussed
Print production vendor coordination for direct mail and publisher channel deployments
Print recall survey development in SurveyMonkey platform and scheduling survey email deployments for relevant direct mail channels
Digital Network asset handoff to Programmatic Campaign Manager for media launches
Internal test sends for functional and deployment ready email channel assets
Partner closely with CRM Strategy Manager to finalize pre-deployment checklist and confirmed timing prior to scheduling deployments
Attend and actively participate in weekly Strategic, Priority, and Tactical CRM Stand-up meetings with Strategy Manager counterparts for operations tasking alignment
Attend and actively participate in monthly CRM department Salesforce Marketing Cloud capabilities share
Additional responsibilities as required
CRM Core Competencies
Customer Focus
Attention to Detail
Ensure Accountability
Communicates Effectively
Manages Complexity
Tech Savvy
Skills & Qualifications
2-3 years of relevant experience in program and/or marketing management
Healthcare and/or pharmaceutical experience a plus but not required
University degree with relevant major (Marketing, Business, Communications, etc.)
Experience working with target list management
Experience working in Salesforce Marketing Cloud preferred but not required
Demonstrate strong skills in Microsoft Office, especially Excel and PowerPoint
Demonstrate very strong communication skills both in-person as well as via phone/E-mail
Confident, polished demeanor; experience with presenting information to other teams
Meticulous, detail-oriented nature; high level of organization and schedule/time management
Ability to manage a large quantity of projects concurrently without dropping the ball
Passion to work in a fast-paced, data-driven team environment
Curiosity to ask questions and learn more through data-driven analyses
Collaborative approach to working with both internal and external teams
Ability to thrive both independently and with teams, a true self-starter
Ability to effectively prioritize and execute tasks in a high-pressure environment
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
$50,000-$86,000
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.