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CMI Media Group

Vice President, Digital Marketing Analytics

CMI Media Group, Parsippany, New Jersey, United States,


Vice President, Digital Marketing Analytics - Empowering Health Outcomes Through DataDo you thrive on uncovering insights that drive strategic decisions? Are you passionate about the power of data to improve healthcare outcomes?

CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experienced

Vice President, Digital Marketing Analytics

to lead our talented team in delivering best-in-class analytical solutions for our clients.

In this role, you will:

Lead the strategic direction of measurement and analysis plans , ensuring alignment with client business objectives.

Oversee the analysis of campaign performance , identifying trends, opportunities, and providing actionable optimization recommendations.

Serve as a trusted advisor and point of escalation

for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.

Collaborate with the Manager/Director

to develop compelling reports and presentations that effectively communicate key findings and insights.

Cultivate and strengthen client relationships , particularly within their analytics departments, fostering trust and demonstrating the value of our services.

Spearhead the development and achievement of departmental objectives , setting ambitious goals and inspiring your team to achieve them.

Remain at the forefront of the industry , exploring and evaluating new measurement methodologies and analytical technologies.

Play an active role in new business development , leveraging your expertise to identify opportunities and develop innovative analytical solutions.

Represent CMI Media Group at key industry events , showcasing our thought leadership and building relationships with industry peers.

You are a data-driven leader with:

10+ years of experience in analytics and research , with a strong focus on online direct marketing or online media performance analysis.

7+ years of experience building and managing high-performing teams , fostering a collaborative and results-oriented environment.

Proven leadership skills and a track record of building strong client relationships , demonstrating exceptional communication and interpersonal skills.

Experience managing and coordinating multiple projects across internal teams , prioritizing effectively and delivering high-quality work under tight deadlines.

Experience or education in the pharmaceutical industry is a plus , demonstrating an understanding of the unique challenges and opportunities within this sector.

Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus , showcasing your deep understanding of analytical methodologies.

Join CMI Media Group and make a difference:

At CMI Media Group, we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive impact on the world.

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