Frontera Health, Inc.
Head of Product Marketing
Frontera Health, Inc., Denver, Colorado, United States, 80285
The Role: Head of Product Marketing
As the Head of Product Marketing, you will be instrumental in shaping Frontera Health's market presence and driving product adoption. This is a high-impact role requiring a strategic visionary who thrives in ambiguity and can build a product marketing function from the ground up. You will play a pivotal role in translating our cutting-edge technology into compelling market offerings and positioning Frontera Health as a leader in the pediatric healthcare space.
Responsibilities:
Define and execute product marketing strategy:
Develop a comprehensive product marketing roadmap aligned with Frontera Health's overall business objectives.
Conduct market research and competitive analysis:
Identify market opportunities, understand customer needs, and assess the competitive landscape in the early intervention and developmental disorders space.
Craft compelling product positioning:
Develop clear and compelling messaging that resonates with target audiences, including parents, caregivers, healthcare providers, and payers.
Build and execute go-to-market plans:
Lead the development and execution of go-to-market strategies for new product launches and expansions.
Collaborate cross-functionally:
Partner closely with product management, sales, clinical teams, and marketing to ensure alignment and achieve product goals.
Measure and optimize:
Establish key performance indicators (KPIs) to track product performance and make data-driven decisions to optimize marketing efforts.
Build and lead a high-performing team:
Recruit, develop, and mentor a product marketing team to support the company's growth.
Qualifications:
Proven track record in building and scaling product marketing functions from the ground up.
Deep understanding of the healthcare industry, with a preference for experience in pediatrics, early intervention, or behavioral health.
Strong analytical skills and ability to leverage data to inform decision-making.
Exceptional communication and storytelling abilities to effectively convey complex information to various audiences.
Demonstrated ability to thrive in a fast-paced, entrepreneurial environment.
Experience working with AI/ML-powered products is a plus.
Desired Traits:
Passion for Frontera Health's mission to improve the lives of children with developmental disorders.
Entrepreneurial mindset and ability to think creatively and strategically.
Strong leadership skills and a collaborative approach to working with cross-functional teams.
This is a unique opportunity to join a high-growth company at an early stage and make a significant impact on the lives of children and families.
Why Frontera Health?
Opportunity to be at the forefront of innovation in pediatric healthcare.
Work on challenging and impactful projects that leverage cutting-edge AI/ML technologies.
Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
Make a real difference in the lives of children and families in rural communities.
Competitive salary and benefits package.
Join us in building the future of behavioral healthcare!
#J-18808-Ljbffr
As the Head of Product Marketing, you will be instrumental in shaping Frontera Health's market presence and driving product adoption. This is a high-impact role requiring a strategic visionary who thrives in ambiguity and can build a product marketing function from the ground up. You will play a pivotal role in translating our cutting-edge technology into compelling market offerings and positioning Frontera Health as a leader in the pediatric healthcare space.
Responsibilities:
Define and execute product marketing strategy:
Develop a comprehensive product marketing roadmap aligned with Frontera Health's overall business objectives.
Conduct market research and competitive analysis:
Identify market opportunities, understand customer needs, and assess the competitive landscape in the early intervention and developmental disorders space.
Craft compelling product positioning:
Develop clear and compelling messaging that resonates with target audiences, including parents, caregivers, healthcare providers, and payers.
Build and execute go-to-market plans:
Lead the development and execution of go-to-market strategies for new product launches and expansions.
Collaborate cross-functionally:
Partner closely with product management, sales, clinical teams, and marketing to ensure alignment and achieve product goals.
Measure and optimize:
Establish key performance indicators (KPIs) to track product performance and make data-driven decisions to optimize marketing efforts.
Build and lead a high-performing team:
Recruit, develop, and mentor a product marketing team to support the company's growth.
Qualifications:
Proven track record in building and scaling product marketing functions from the ground up.
Deep understanding of the healthcare industry, with a preference for experience in pediatrics, early intervention, or behavioral health.
Strong analytical skills and ability to leverage data to inform decision-making.
Exceptional communication and storytelling abilities to effectively convey complex information to various audiences.
Demonstrated ability to thrive in a fast-paced, entrepreneurial environment.
Experience working with AI/ML-powered products is a plus.
Desired Traits:
Passion for Frontera Health's mission to improve the lives of children with developmental disorders.
Entrepreneurial mindset and ability to think creatively and strategically.
Strong leadership skills and a collaborative approach to working with cross-functional teams.
This is a unique opportunity to join a high-growth company at an early stage and make a significant impact on the lives of children and families.
Why Frontera Health?
Opportunity to be at the forefront of innovation in pediatric healthcare.
Work on challenging and impactful projects that leverage cutting-edge AI/ML technologies.
Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
Make a real difference in the lives of children and families in rural communities.
Competitive salary and benefits package.
Join us in building the future of behavioral healthcare!
#J-18808-Ljbffr