Children's National Hospital
Associate Director of Creative Services - Hybrid
Children's National Hospital, Silver Spring, Maryland, United States, 20900
DescriptionThe Associate Director will report to the Creative Director and work as a member of the Creative Services team to support the production of print, digital, and web assets for all marketing needs including proposals, campaigns, presentations, and stewardship reports. The Associate Director will provide project management oversight for the development of materials through art direction and creative design, playing a key role in project management, materials development, and production to ensure a consistent brand experience for all audiences. Develop, implement, create, strategize, engage, and execute all organizational design and production projects to ensure a consistent brand experience for all audiences.
Responsible for printed, digital, and video assets including collateral, web assets, internally sourced advertising creative, social media graphics, digital display ads, and videography.
Work collaboratively with leadership and other members of the organization to ensure an integrated approach on all marketing, communications, video, web, digital, and social activities that drive the organization’s overall goals per the strategic plan.
QualificationsMinimum Education:
Bachelor’s degree in an art-related field (or a minimum of six years in graphic design, multimedia/digital/video design and development). 2-4 years of experience with different types of multimedia (video/graphics/audio).
Required Skills/Knowledge:
Creative and technical skills to effectively design content across multiple creative platforms.
Ability to provide quality assurance of all deliverables and maintain consistent brand identity across all media.
Minimum 6 years experience working on content development for print, video, web, and other multimedia solutions.
Ability to effectively manage multiple projects, on time and within budget.
Team-oriented with a collaborative approach to creative development.
Must have functional to advanced knowledge in the following programs:
Adobe Creative Cloud (Premiere/After Effects/Photoshop/Illustrator/Audition).
Front end web design.
Motion graphics.
HTML5.
Microsoft Office applications.
Functional Accountabilities
Create design concepts for all visual elements representing Children’s National Hospital, including customization based on audience, message, and project goals.
Lead all aspects of creative development for assigned projects.
Edit and create multimedia elements (graphics/video/audio), manipulate creative artwork.
Understand target audience requirements and translate them to enhance the development of creative approaches and solutions.
Create components for the web.
Manage artwork and direct freelance designers and photographers for special projects.
Present creative concepts to internal and external clients as needed.
Recommend ways to expand existing collateral and photo/video products to increase engagement/brand awareness.
Conduct team brainstorming sessions, concept development, and design discussions with Marcomm colleagues.
Leadership
Work with creative staff to create high-value, creative user experiences.
Inspire creativity to improve content and how we present our narrative to audiences.
Manage project timelines and deliverables to improve efficiencies.
Supervise multiple vendors and budgets to meet target goals and costs.
New Knowledge, Innovations, and Improvements
Knowledge of video and design software and online trends.
Remain up-to-date with current and emerging design and multimedia trends.
Organizational Commitment/Identification
Anticipate and respond to customer needs; follow up until needs are met.
Teamwork/Communication
Demonstrate collaborative and respectful behavior.
Partner with all team members to achieve goals.
Be receptive to others’ ideas and opinions.
Performance Improvement/Problem-solving
Contribute to a positive work environment.
Demonstrate flexibility and willingness to change.
Identify opportunities to improve clinical and administrative processes.
Make appropriate decisions, using sound judgment.
Cost Management/Financial Responsibility
Use resources efficiently.
Search for less costly ways of doing things.
Safety
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Responsible for printed, digital, and video assets including collateral, web assets, internally sourced advertising creative, social media graphics, digital display ads, and videography.
Work collaboratively with leadership and other members of the organization to ensure an integrated approach on all marketing, communications, video, web, digital, and social activities that drive the organization’s overall goals per the strategic plan.
QualificationsMinimum Education:
Bachelor’s degree in an art-related field (or a minimum of six years in graphic design, multimedia/digital/video design and development). 2-4 years of experience with different types of multimedia (video/graphics/audio).
Required Skills/Knowledge:
Creative and technical skills to effectively design content across multiple creative platforms.
Ability to provide quality assurance of all deliverables and maintain consistent brand identity across all media.
Minimum 6 years experience working on content development for print, video, web, and other multimedia solutions.
Ability to effectively manage multiple projects, on time and within budget.
Team-oriented with a collaborative approach to creative development.
Must have functional to advanced knowledge in the following programs:
Adobe Creative Cloud (Premiere/After Effects/Photoshop/Illustrator/Audition).
Front end web design.
Motion graphics.
HTML5.
Microsoft Office applications.
Functional Accountabilities
Create design concepts for all visual elements representing Children’s National Hospital, including customization based on audience, message, and project goals.
Lead all aspects of creative development for assigned projects.
Edit and create multimedia elements (graphics/video/audio), manipulate creative artwork.
Understand target audience requirements and translate them to enhance the development of creative approaches and solutions.
Create components for the web.
Manage artwork and direct freelance designers and photographers for special projects.
Present creative concepts to internal and external clients as needed.
Recommend ways to expand existing collateral and photo/video products to increase engagement/brand awareness.
Conduct team brainstorming sessions, concept development, and design discussions with Marcomm colleagues.
Leadership
Work with creative staff to create high-value, creative user experiences.
Inspire creativity to improve content and how we present our narrative to audiences.
Manage project timelines and deliverables to improve efficiencies.
Supervise multiple vendors and budgets to meet target goals and costs.
New Knowledge, Innovations, and Improvements
Knowledge of video and design software and online trends.
Remain up-to-date with current and emerging design and multimedia trends.
Organizational Commitment/Identification
Anticipate and respond to customer needs; follow up until needs are met.
Teamwork/Communication
Demonstrate collaborative and respectful behavior.
Partner with all team members to achieve goals.
Be receptive to others’ ideas and opinions.
Performance Improvement/Problem-solving
Contribute to a positive work environment.
Demonstrate flexibility and willingness to change.
Identify opportunities to improve clinical and administrative processes.
Make appropriate decisions, using sound judgment.
Cost Management/Financial Responsibility
Use resources efficiently.
Search for less costly ways of doing things.
Safety
#J-18808-Ljbffr