Dentsu International
Senior Manager, Promotions & Loyalty Strategy
Dentsu International, Boston, Massachusetts, us, 02298
Senior Manager, Promotions & Loyalty Strategy
Full-timeMerkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.The Senior Manager, Promotions and Loyalty Strategy will report into the Senior Director, Strategy & Insights. In this remote only opportunity you will help maintain and grow our existing customer experience and loyalty programs and help design next-generation campaigns and programs that allow our clients to build enduring relationships with their most valued consumers. By combining marketing knowledge and business analysis you will help set the strategic direction and program definition for clients including leading global brands. You will work collaboratively across a team of strategy colleagues and team members across several departments in delivering comprehensive consulting engagements across a dynamic portfolio of clients.You will join a growing team that uniquely combines the strategic experience of a consulting firm with the creative flair of a marketing agency. We are passionate about delivering great work that is valuable to clients and you will help guide our continued growth and leadership in the market.Responsibilities:Define strategies that create moments of engagement across the customer lifecycle and lead sustainable, emotional connections between the consumer and brand.Support consulting engagement delivery across discovery, strategy, program design, user experience, business case, market scans, and road-mapping, including supporting client workshops, conducting research, analyzing data, writing creative briefs, and documenting technical requirements.Help manage the strategic oversight of multiple loyalty and customer experience programs and campaigns, including assessing performance and recommending ongoing enhancements to strengthen and improve programs.Use your existing experience and grow your expertise across loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver impactful client value.Maintain a knowledge base of loyalty and customer experience trends, competitive insight, and new enabling technologies.Perform industry research and create resource materials for internal and external use.Design customer-facing survey questionnaires, analyze results, and document findings in a client-facing presentation.Monitor social media channels for mentions of specific brand keywords to determine volume patterns, sentiment, and trending topics.Minimum Requirements:3-5+ years of marketing experience with a focus on developing and implementing strategic customer experience programs.Experience in a combination of the following disciplines: loyalty marketing, retention strategies, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and relationship marketing.Experience with cross-channel integrated marketing campaigns.Translate client needs and expectations into strategic solutions.Develop compelling presentations.Willingness to work with clients in regulated industries including tobacco.3+ years of experience with social aggregation tools (i.e., Brandwatch) and survey development tools (i.e., Survey Monkey).The anticipated salary range for this position is $78,000-$126,500. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
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Full-timeMerkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.The Senior Manager, Promotions and Loyalty Strategy will report into the Senior Director, Strategy & Insights. In this remote only opportunity you will help maintain and grow our existing customer experience and loyalty programs and help design next-generation campaigns and programs that allow our clients to build enduring relationships with their most valued consumers. By combining marketing knowledge and business analysis you will help set the strategic direction and program definition for clients including leading global brands. You will work collaboratively across a team of strategy colleagues and team members across several departments in delivering comprehensive consulting engagements across a dynamic portfolio of clients.You will join a growing team that uniquely combines the strategic experience of a consulting firm with the creative flair of a marketing agency. We are passionate about delivering great work that is valuable to clients and you will help guide our continued growth and leadership in the market.Responsibilities:Define strategies that create moments of engagement across the customer lifecycle and lead sustainable, emotional connections between the consumer and brand.Support consulting engagement delivery across discovery, strategy, program design, user experience, business case, market scans, and road-mapping, including supporting client workshops, conducting research, analyzing data, writing creative briefs, and documenting technical requirements.Help manage the strategic oversight of multiple loyalty and customer experience programs and campaigns, including assessing performance and recommending ongoing enhancements to strengthen and improve programs.Use your existing experience and grow your expertise across loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver impactful client value.Maintain a knowledge base of loyalty and customer experience trends, competitive insight, and new enabling technologies.Perform industry research and create resource materials for internal and external use.Design customer-facing survey questionnaires, analyze results, and document findings in a client-facing presentation.Monitor social media channels for mentions of specific brand keywords to determine volume patterns, sentiment, and trending topics.Minimum Requirements:3-5+ years of marketing experience with a focus on developing and implementing strategic customer experience programs.Experience in a combination of the following disciplines: loyalty marketing, retention strategies, customer experience management, customer engagement, customer strategy, marketing analytics, data strategy, and relationship marketing.Experience with cross-channel integrated marketing campaigns.Translate client needs and expectations into strategic solutions.Develop compelling presentations.Willingness to work with clients in regulated industries including tobacco.3+ years of experience with social aggregation tools (i.e., Brandwatch) and survey development tools (i.e., Survey Monkey).The anticipated salary range for this position is $78,000-$126,500. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
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