Google
Content Programming Manager, Google TV
Google, San Jose, California, United States, 95199
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
4 years of experience in marketing.
4 years of experience working in content programming, content strategy, editorial, merchandising, growth marketing, e-commerce, digital production, or partnerships in Media and Entertainment.
Experience managing cross-functional or cross-team projects.
Preferred qualifications:
Experience with project management and execution, multi-tasking and delegating.
Experience with strategic thinking around promotion strategy, content marketing, and product requirements to enhance content programming capabilities.
Proficiency in content management system.
Excellent problem solving skills with ability to derive actionable insights from data and research.
About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google TV is redefining the TV experience to make it highly personalized, Google-smart, and content-forward to help users access the world’s media. Through recent launches like Chromecast with Google TV, we bring together the best of Google. Google TV is focused on scaling across the OEM ecosystem; working closely with third-party streaming partners plus many teams across Google (for example: Ads, Play, and YouTube); and building a business on TV platforms, OTT devices, and mobile devices. With over 110 million active users of our products plus being amidst the quickly evolving media and entertainment industry, there are plenty of opportunities for the team and individuals in it.
Responsibilities
Understand the Google TV audience and develop programs that help them discover new content in engaging ways.
Create content collections, write copy, develop artwork, and decide placement for campaigns.
Collaborate with Product, UX, Go-to-Market, Analytics, and Business Development teams to drive success for users, content providers, and Google TV.
Track and analyze performance to measure the effectiveness of campaigns.
Develop user insights, including understanding of customer lifecycles and segments as well as genre and partner trends.
#J-18808-Ljbffr
Bachelor's degree or equivalent practical experience.
4 years of experience in marketing.
4 years of experience working in content programming, content strategy, editorial, merchandising, growth marketing, e-commerce, digital production, or partnerships in Media and Entertainment.
Experience managing cross-functional or cross-team projects.
Preferred qualifications:
Experience with project management and execution, multi-tasking and delegating.
Experience with strategic thinking around promotion strategy, content marketing, and product requirements to enhance content programming capabilities.
Proficiency in content management system.
Excellent problem solving skills with ability to derive actionable insights from data and research.
About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google TV is redefining the TV experience to make it highly personalized, Google-smart, and content-forward to help users access the world’s media. Through recent launches like Chromecast with Google TV, we bring together the best of Google. Google TV is focused on scaling across the OEM ecosystem; working closely with third-party streaming partners plus many teams across Google (for example: Ads, Play, and YouTube); and building a business on TV platforms, OTT devices, and mobile devices. With over 110 million active users of our products plus being amidst the quickly evolving media and entertainment industry, there are plenty of opportunities for the team and individuals in it.
Responsibilities
Understand the Google TV audience and develop programs that help them discover new content in engaging ways.
Create content collections, write copy, develop artwork, and decide placement for campaigns.
Collaborate with Product, UX, Go-to-Market, Analytics, and Business Development teams to drive success for users, content providers, and Google TV.
Track and analyze performance to measure the effectiveness of campaigns.
Develop user insights, including understanding of customer lifecycles and segments as well as genre and partner trends.
#J-18808-Ljbffr