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Bath & Body Works

AVP, Internal Communications

Bath & Body Works, Columbus, Ohio, United States, 43224


Description

This position offices in Columbus, OH (hybrid but not remote) and offers generous relocation benefits to Columbus, OH (Bath & Body Works Home Office).

The Associate Vice President of Internal Communications is responsible for leading, developing and implementing comprehensive internal communication strategies to enhance Bath and Body Works’ brand, reputation, and internal communication channels.

Key Responsibilities

Internal Communications Strategy:

Develop and implement internal communication strategies to keep employees informed and engaged, ensuring they are aligned with the company's objectives and messaging across all communication channels.

Content Creation:

Create content for internal communications channels, including newsletters, emails, intranet, and other digital platforms.

Integrated Storytelling:

Develop and propose internal integrated communications programs that strategically use all available channels and resources.

Large-scale Internal Events:

Help plan and implement internal events, such as town halls, team meetings, and employee recognition programs.

Company Ambassador:

Uphold and promote the organization's values and culture through internal communications.

Associate Engagement:

Build associate engagement through the development and execution of communication strategies to drive desired behaviors.

Change Management:

Support change management initiatives by providing communication support and guidance.

Team Leadership:

Lead and establish a team of communications professionals, providing guidance and training, setting goals, and ensuring the team's alignment with the communications strategy.

Team Member Engagement:

Build strong relationships with internal and external partners, including BBW leadership and industry influencers, to support the brand's objectives.

Budget and Resource Management:

Responsible for the department’s budget efficiently, using business acumen to allocate resources effectively.

Measurement:

Monitor and analyze communication metrics to measure the effectiveness of strategies and adjust as needed.

Trends:

Stay informed about industry trends, best practices, and emerging technologies in communication.

Bath & Body Works is proud to offer a competitive, performance-based compensation and benefits package to our eligible associates. Benefits include a merchandise discount, a no-cost mental health and well-being program, health coverage with a variety of plans to choose from, and flexible and affordable saving programs. We also offer flexible scheduling and opportunities for paid time off. Visit bbwbenefits.com for details.

Qualifications

10+ years of leadership experience in a communication role, demonstrating successful internal communications strategy development and implementation for a large, distributed nationwide corporation.

Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and compellingly.

Experience in crisis communication, executive speech writing, leading large employee events and customer engagement.

Exceptional organizational and project management skills.

Familiarity with relevant tools and technologies for communications.

Bachelor’s degree in communications, public relations or related field.

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices.

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