Sr. Marketing Manager Los Angeles, CA

We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)Our Mission:To actively connect people to their next great opportunity.Who We Are:ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android.Summary:ZipRecruiter is seeking a highly motivated Senior Marketing Manager to join its distinguished and large in-house marketing team. This is an outstanding opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives. You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns. You will share results and execute on various digital marketing strategies.Are you driven by the need to understand how things work and why something is the way it is? Do you look at a campaign, or process, and immediately look for how it can be improved? Do you believe that the way something has been done is not always the way it should be done? If you answered yes to all of these, we want to interview you!The ideal candidate is a high-energy team player that prides him or herself on attention to detail, curiosity, and analytical skills. The ideal candidate is someone who communicates written and verbal updates clearly and succinctly, over provides updates, is comfortable wearing many hats and jumping in wherever needed, and is excited to join ZipRecruiter.Key Focuses:Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels.Meet and collaborate with Google and Microsoft reps to improve our marketing.Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend.Collaborate with SEO team to identify opportunities for SEO via SEM data and vice versa.Contribute to marketing strategy, thought leadership, and financial planning.Prepare ad hoc and recurring updates on spend and marketing performance.Support other marketing team members with execution and analysis across other business areas.Minimum Qualifications:5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads).2+ Years of experience executing paid YouTube advertising.Strong hands-on experience with most Google Ads products (Demand Gen, Discovery, UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs).Strong hands-on experience with various YouTube products and ad formats.Bachelor’s or graduate degree from a top university, major in Business or Marketing preferred.Proven data analysis, spreadsheeting skills and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs.Preferred Qualifications:Prior experience with B2B or B2C lead gen.Ability to identify improvements and restructure accounts to improve performance.Experience managing direct reports a plus.Knowledge of SQL (or willingness to learn) a plus.Knowledge of Google Ads scripts (or willingness to learn) a plus.You take ownership of the work you do and stand behind its quality.You can share learnings and respectfully challenge the opinions of others on our team to improve our performance and make the rest of the organization more successful.Excited to work in a fast-paced, data-driven environment.Entrepreneurial, hands-on, smart and passionate team player.Data-driven approach to testing and paid search best practices.As part of our team you’ll enjoy:Exceptional benefits package.Flexible Vacation & Paid Time Off.Employer-matched 401(k) plan.The US base salary range for this full-time position is $135,000-$180,000. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.

#J-18808-Ljbffr