Insulet Corporation
Senior Product Marketing Manager (Remote/Flexible)
Insulet Corporation, Acton, Massachusetts, us, 01720
Senior Product Marketing Manager (Remote/Flexible)Location:
United States (San Diego, California; Acton, Massachusetts)
Time Type:
Full time
Posted On:
Posted 3 Days Ago
Job Requisition ID:
REQ-2024-6852
Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom, and healthier lives through the use of our Omnipod product platform. In the last two decades, we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. Our continued success depends on it!
Position Overview:
Reporting to the
Type 2 Diabetes Franchise Head , the Product Marketing Manager (PMM) will be responsible for segmentation, placement, promotion, and pricing strategy for a future product in the Type 2 portfolio. He/she/they will own development and leadership of the global marketing strategy, define product messaging, positioning and claims, and define global pricing strategy to enable value & access teams to drive pricing, contracting, and negotiation at the local level.
Responsibilities:
Collaborate with Product Managers to size the product opportunity and transition product through all phase gate deliverables.
Lead upstream marketing activities, collaborating with Product Managers and regional marketers as needed, to identify and understand target customers, markets, and competitors.
Delineate customer segmentation & customer journeys on how best to connect product to customers and inform go-to-market execution for the future product.
Define global pricing strategy/guardrails to enable value & access teams to drive pricing, contracting, and negotiation at the local level for your product.
Define product messaging and positioning for stakeholders (HCP and Consumers).
Interface with regional commercial teams to lead strategy and planning.
Establish and deliver product messaging and promotion to differentiate your product in the marketplace, drive share and awareness, minimize cost-to-acquire, and maximize customer retention and engagement.
Collaborate with regions on messaging, promotional tactics, and go-to-market adjustments, to estimate annual sales plan for your product.
Develop and own global demand forecast for your product.
Define creative briefs and global product training materials and work with GME to produce global content assets.
Direct launch and marketing collateral strategy.
Key Decision Rights:
Decisions related to customer and business product requirements to ensure GTM strategy can be executed and delivered for your product.
Decisions related to launch/commercialization strategy (timing, positioning/messaging, GTM strategy, etc.) executed with regional teams for your product.
Decisions related to product branding within global brand guidelines for your product.
Decisions relating to asset creation (e.g., look and feel of content) made by GME and Sales Enablement GCC for your product.
Decisions related to go-to-market, promotion, and price for your product.
Required Leadership Skills & Behaviors:
A passionate, inspirational leader who leads with an enterprise mindset, challenges the status quo, and can align their organization behind a clear vision and strategy.
Has strong emotional intelligence and ability to engage and lead others through change to advance new ways of working.
Experience building high-performance teams, driving accountability, empowerment, customer centricity, and collaboration across functions and teams.
Talent leader with demonstrated success attracting, growing, and developing talent.
Skills and Competencies:
Strong cross-functional collaboration.
Enterprise mindset (understands impact of their decision on other functions and products).
Strong customer-focused mindset and ability to translate that into franchise processes.
Strong communication skills - written and oral.
Ability to clearly define and articulate customer segments for different products.
Ability to succinctly describe a product message for a target segment.
Ability to create and deliver focused messaging versus competitive products.
Ability to tailor messages to local market needs in collaboration with regions.
Ability to lead launches from go-to-market definition to partnered execution in regions.
Ability to develop global pricing strategy and work with global V&A to communicate and execute in region.
Education and Experience:
10 years experience in a Product Marketer leadership position and as a senior-level product marketer; matrix leadership experience preferred.
Preferred upstream marketing experience in a medical device or pharmaceutical company.
Experience managing product portfolios >$100M.
Experience working with teams using Agile Methodology, and shifting mindset and cultures to drive a highly collaborative and matrixed team environment.
Experience in regulatory environments of global markets.
Diabetes experience or knowledge a bonus.
Additional Information:
The position can be remote, hybrid or in-person at our Acton, MA headquarters. The preferred location is near San Diego, CA or Acton, MA.
Travel is estimated at 25% but will flex depending on business need.
NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-Remote
At Insulet Corporation, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Insulet Corporation is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Insulet employees are all focused on the same goal — to make a difference. Our relentless passion is to simplify life for people with diabetes. We foster and celebrate curiosity, innovation, and learning. Our teams work collaboratively and are empowered to drive the best actions for our customers.
#J-18808-Ljbffr
United States (San Diego, California; Acton, Massachusetts)
Time Type:
Full time
Posted On:
Posted 3 Days Ago
Job Requisition ID:
REQ-2024-6852
Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom, and healthier lives through the use of our Omnipod product platform. In the last two decades, we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. Our continued success depends on it!
Position Overview:
Reporting to the
Type 2 Diabetes Franchise Head , the Product Marketing Manager (PMM) will be responsible for segmentation, placement, promotion, and pricing strategy for a future product in the Type 2 portfolio. He/she/they will own development and leadership of the global marketing strategy, define product messaging, positioning and claims, and define global pricing strategy to enable value & access teams to drive pricing, contracting, and negotiation at the local level.
Responsibilities:
Collaborate with Product Managers to size the product opportunity and transition product through all phase gate deliverables.
Lead upstream marketing activities, collaborating with Product Managers and regional marketers as needed, to identify and understand target customers, markets, and competitors.
Delineate customer segmentation & customer journeys on how best to connect product to customers and inform go-to-market execution for the future product.
Define global pricing strategy/guardrails to enable value & access teams to drive pricing, contracting, and negotiation at the local level for your product.
Define product messaging and positioning for stakeholders (HCP and Consumers).
Interface with regional commercial teams to lead strategy and planning.
Establish and deliver product messaging and promotion to differentiate your product in the marketplace, drive share and awareness, minimize cost-to-acquire, and maximize customer retention and engagement.
Collaborate with regions on messaging, promotional tactics, and go-to-market adjustments, to estimate annual sales plan for your product.
Develop and own global demand forecast for your product.
Define creative briefs and global product training materials and work with GME to produce global content assets.
Direct launch and marketing collateral strategy.
Key Decision Rights:
Decisions related to customer and business product requirements to ensure GTM strategy can be executed and delivered for your product.
Decisions related to launch/commercialization strategy (timing, positioning/messaging, GTM strategy, etc.) executed with regional teams for your product.
Decisions related to product branding within global brand guidelines for your product.
Decisions relating to asset creation (e.g., look and feel of content) made by GME and Sales Enablement GCC for your product.
Decisions related to go-to-market, promotion, and price for your product.
Required Leadership Skills & Behaviors:
A passionate, inspirational leader who leads with an enterprise mindset, challenges the status quo, and can align their organization behind a clear vision and strategy.
Has strong emotional intelligence and ability to engage and lead others through change to advance new ways of working.
Experience building high-performance teams, driving accountability, empowerment, customer centricity, and collaboration across functions and teams.
Talent leader with demonstrated success attracting, growing, and developing talent.
Skills and Competencies:
Strong cross-functional collaboration.
Enterprise mindset (understands impact of their decision on other functions and products).
Strong customer-focused mindset and ability to translate that into franchise processes.
Strong communication skills - written and oral.
Ability to clearly define and articulate customer segments for different products.
Ability to succinctly describe a product message for a target segment.
Ability to create and deliver focused messaging versus competitive products.
Ability to tailor messages to local market needs in collaboration with regions.
Ability to lead launches from go-to-market definition to partnered execution in regions.
Ability to develop global pricing strategy and work with global V&A to communicate and execute in region.
Education and Experience:
10 years experience in a Product Marketer leadership position and as a senior-level product marketer; matrix leadership experience preferred.
Preferred upstream marketing experience in a medical device or pharmaceutical company.
Experience managing product portfolios >$100M.
Experience working with teams using Agile Methodology, and shifting mindset and cultures to drive a highly collaborative and matrixed team environment.
Experience in regulatory environments of global markets.
Diabetes experience or knowledge a bonus.
Additional Information:
The position can be remote, hybrid or in-person at our Acton, MA headquarters. The preferred location is near San Diego, CA or Acton, MA.
Travel is estimated at 25% but will flex depending on business need.
NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-Remote
At Insulet Corporation, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Insulet Corporation is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Insulet employees are all focused on the same goal — to make a difference. Our relentless passion is to simplify life for people with diabetes. We foster and celebrate curiosity, innovation, and learning. Our teams work collaboratively and are empowered to drive the best actions for our customers.
#J-18808-Ljbffr