Vice President, Marketing - Auntie Anne's

The VP, Marketing is the senior marketing leader for the brand, developing and executing marketing strategies and programs to enable continued brand growth and profitability across multiple channels. The position focuses on increasing brand relevance, growing brand engagement and driving traffic to in-store and off-premise channels. The VP, Marketing inspires the organization by identifying consumer opportunities and rallying the organization to address both long and short term opportunities through sharpened positioning of the brand as well as focused innovation. He/She serves as the expert on actionable consumer insights and the development of consumer focused strategies and tactical plans that drive sales and traffic momentum. The role is accountable for calendaring the annual consumer plan to achieve sales, traffic and EBITDA objectives and is also accountable for developing strong cross functional teams across Ops and Marketing to ensure high levels of execution. The VP, Marketing will provide requirements for demand generation tools as well as lead the brand level execution of demand generation capabilities developed by Shared Services.

Requirements:Education

Bachelor's Degree in Business, Marketing, Communications, Advertising, or other related field of study (Preferred)

Work Experience

More than 15 years of experience in marketing or advertising (Preferred)

4-7 years of experience in leadership (Preferred)

Experience in successfully managing multiple agencies including a national media agency (Preferred)

Retail, franchisee, restaurant, food, beverage, and/or international experience (Preferred)

Skills and Abilities

Proficient with Microsoft Office Suite

Knowledge of national and local traditional and digital media planning and buying

Ability to develop and align strategic marketing and advertising plans with brand objectives

Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholders

Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support

Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies

Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties; to develop and implement short and long-term solutions; and to apply effective problem solving and decision-making to address business needs and issues

Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well done

Ability to travel overnight approximately 30% annually

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