Amazon
Senior Marketing Manager, Amazon MGM Studios Original Series
Amazon, Culver City, California, United States, 90232
Job ID: 2755798 | Amazon.com Services LLCAmazon MGM Studios is the home for talent, creating and producing original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon’s premium free streaming service.We are hiring for a Senior Marketing Manager to develop the title specific go-to-market campaigns for Amazon MGM Studios’ Original Series. As a series marketing expert, you will not only help shape the fundamental strategy but also work in partnership with functional experts across disciplines to drive the development of tactics across channels that successfully launch and sustain engagement for Amazon MGM Studios’ Originals. In this role you will lead the collaboration with internal and external stakeholders, including serving as a point of contact on the holistic campaign, sell-through of strategy and related activity and relationship management.Key job responsibilities
Lead overall 360 marketing campaign strategy and planning for consumer campaigns in support of Amazon Studios Original Series, including defining audiences, positioning, hooks, campaign roadmaps and the overall communication and engagement strategy.Set the strategic vision for Original Series marketing campaigns and partner with functional experts across disciplines (e.g. creative, social, influencer, media, partnerships, events, PR, O&O, etc.) to develop materials and tactics that deliver on the title’s marketing strategy.Act as a campaign leader who inspires and empowers functional experts across disciplines to deliver bar-raising, best in class ideas/tactics at a global scale and which generate outsized earned media opportunity.Drive strategic alignment across internal and external stakeholders, including developing and aligning on the campaign strategy, marketing plan and other cross-channel or holistic campaign deliverables.Cultivate positive relationships with partners, studios, agencies, international teams and other relevant stakeholders.Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale.Monitor performance metrics against goals regularly to understand effectiveness of strategy and creative, making recommendations for campaign optimizations.A day in the life
While every day is an exciting set of new opportunities, a typical day in the life as a Senior Marketing Manager revolves around supporting multiple Series launches at a time. This can include developing a series’ strategy, collaborating with cross-functional leads on approaches and tactics or presenting these ideas internally or externally. A big part of the role is putting marketing plans into execution and overseeing on-going activity surrounding the global release of a Series. Additionally, the Senior Marketing Manager should be prepared to design presentations to give internally to senior leadership at key milestones on campaign development and progress, while communicating externally to Executive Producers and talent on an ongoing basis to facilitate relationships and ensure alignment across the campaign. Senior Marketing Managers are successful and proven leaders, who are able to adapt to market conditions and are able to synthesize multiple points of input to drive clarity, alignment and excitement around winning strategic vision.BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional marketing programsExperience developing and executing campaigns across a multitude of timezones and languagesExperience driving direction and alignment with large cross-functional teams and agency partnersEntertainment marketing experiencePREFERRED QUALIFICATIONS
10+ years of professional non-internship marketing experienceSeries marketing experience with an emphasis in streamingExperience working with Executive Producers, including relationship management, selling through of strategy and creative and ensuring effective partnership between the series and marketing teamsAdvanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reportsExemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environmentExceptional verbal and written communication skillsOperates with significant autonomyDemonstrated bias for action and willingness to roll up sleeves to get work done, even when outside scope of the jobHighly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reportsAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Lead overall 360 marketing campaign strategy and planning for consumer campaigns in support of Amazon Studios Original Series, including defining audiences, positioning, hooks, campaign roadmaps and the overall communication and engagement strategy.Set the strategic vision for Original Series marketing campaigns and partner with functional experts across disciplines (e.g. creative, social, influencer, media, partnerships, events, PR, O&O, etc.) to develop materials and tactics that deliver on the title’s marketing strategy.Act as a campaign leader who inspires and empowers functional experts across disciplines to deliver bar-raising, best in class ideas/tactics at a global scale and which generate outsized earned media opportunity.Drive strategic alignment across internal and external stakeholders, including developing and aligning on the campaign strategy, marketing plan and other cross-channel or holistic campaign deliverables.Cultivate positive relationships with partners, studios, agencies, international teams and other relevant stakeholders.Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale.Monitor performance metrics against goals regularly to understand effectiveness of strategy and creative, making recommendations for campaign optimizations.A day in the life
While every day is an exciting set of new opportunities, a typical day in the life as a Senior Marketing Manager revolves around supporting multiple Series launches at a time. This can include developing a series’ strategy, collaborating with cross-functional leads on approaches and tactics or presenting these ideas internally or externally. A big part of the role is putting marketing plans into execution and overseeing on-going activity surrounding the global release of a Series. Additionally, the Senior Marketing Manager should be prepared to design presentations to give internally to senior leadership at key milestones on campaign development and progress, while communicating externally to Executive Producers and talent on an ongoing basis to facilitate relationships and ensure alignment across the campaign. Senior Marketing Managers are successful and proven leaders, who are able to adapt to market conditions and are able to synthesize multiple points of input to drive clarity, alignment and excitement around winning strategic vision.BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional marketing programsExperience developing and executing campaigns across a multitude of timezones and languagesExperience driving direction and alignment with large cross-functional teams and agency partnersEntertainment marketing experiencePREFERRED QUALIFICATIONS
10+ years of professional non-internship marketing experienceSeries marketing experience with an emphasis in streamingExperience working with Executive Producers, including relationship management, selling through of strategy and creative and ensuring effective partnership between the series and marketing teamsAdvanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reportsExemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environmentExceptional verbal and written communication skillsOperates with significant autonomyDemonstrated bias for action and willingness to roll up sleeves to get work done, even when outside scope of the jobHighly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reportsAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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