Lionheart Ventures
Lifecycle Marketing Manager
Lionheart Ventures, San Francisco, California, United States, 94199
What We Do
We are looking for a marketer who’s passionate about helping solve the global mental health crisis. This position will focus on building and managing the lifecycle marketing and automation for our new healthcare product, Calm Health. An ideal candidate will bring their knowledge in lifecycle marketing to strategize communication journeys, test and optimize creative, and drive operating efficiency to maximize business and human impact.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.
What You’ll Do
Develop Responsive Email Templates:
Code and maintain high-quality, responsive email templates using HTML and CSS to ensure optimal performance across various devices and email clients.
Setup Marketing Campaigns in Iterable:
Assist in the setup and maintenance of email and push campaigns, including segmentation creation, QA, scheduling, post-send analysis, etc.
Track Campaign Performance:
Monitor campaign performance metrics in Looker, Mode, and/or Amplitude, providing actionable insights to improve future campaigns.
Segmentation and Personalization:
Create and manage audience segments based on behavior, demographic, and healthcare data to deliver personalized and relevant email content.
Project Management:
Use project management tools like Jira or Asana to organize and manage multiple campaigns and drip programs across different IPs/Domains.
A/B Testing and Experimentation:
Design and implement A/B tests to optimize email performance and drive continuous improvement through data-driven experimentation.
Cross-Functional Collaboration:
Work closely with product, marketing, customer support, and business development teams to ensure that lifecycle marketing campaigns are integrated and aligned with overall business objectives.
Retention Strategies:
Develop and implement strategies aimed at increasing customer lifetime value through targeted retention campaigns.
Who You Are
5+ years of email/automation/lifecycle marketing experience
Experience in creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms)
Experience in HTML/CSS/responsive email design
Experience working with data scientists and engineers to figure out API and data requirements
Entrepreneurial spirit: willingness to roll up your sleeves and drive new initiatives forward
Excellent communication, collaboration, and project management skills
Comfortable working on multiple projects at the same time, with attention to detail
Extensive experience operating in ESP (e.g. Iterable, Salesforce)
Nice to Haves
Healthcare member marketing experience
Startup experience
Experience with Appsflyer, Amplitude, SMS marketing
Minimum Requirements
5+ years of email/automation/lifecycle marketing experience
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:
$81,338 - $168,700
The base pay ranges above represent the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.
Calm uses employee zip code to determine which pay range applies.
This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
#J-18808-Ljbffr
We are looking for a marketer who’s passionate about helping solve the global mental health crisis. This position will focus on building and managing the lifecycle marketing and automation for our new healthcare product, Calm Health. An ideal candidate will bring their knowledge in lifecycle marketing to strategize communication journeys, test and optimize creative, and drive operating efficiency to maximize business and human impact.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.
What You’ll Do
Develop Responsive Email Templates:
Code and maintain high-quality, responsive email templates using HTML and CSS to ensure optimal performance across various devices and email clients.
Setup Marketing Campaigns in Iterable:
Assist in the setup and maintenance of email and push campaigns, including segmentation creation, QA, scheduling, post-send analysis, etc.
Track Campaign Performance:
Monitor campaign performance metrics in Looker, Mode, and/or Amplitude, providing actionable insights to improve future campaigns.
Segmentation and Personalization:
Create and manage audience segments based on behavior, demographic, and healthcare data to deliver personalized and relevant email content.
Project Management:
Use project management tools like Jira or Asana to organize and manage multiple campaigns and drip programs across different IPs/Domains.
A/B Testing and Experimentation:
Design and implement A/B tests to optimize email performance and drive continuous improvement through data-driven experimentation.
Cross-Functional Collaboration:
Work closely with product, marketing, customer support, and business development teams to ensure that lifecycle marketing campaigns are integrated and aligned with overall business objectives.
Retention Strategies:
Develop and implement strategies aimed at increasing customer lifetime value through targeted retention campaigns.
Who You Are
5+ years of email/automation/lifecycle marketing experience
Experience in creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms)
Experience in HTML/CSS/responsive email design
Experience working with data scientists and engineers to figure out API and data requirements
Entrepreneurial spirit: willingness to roll up your sleeves and drive new initiatives forward
Excellent communication, collaboration, and project management skills
Comfortable working on multiple projects at the same time, with attention to detail
Extensive experience operating in ESP (e.g. Iterable, Salesforce)
Nice to Haves
Healthcare member marketing experience
Startup experience
Experience with Appsflyer, Amplitude, SMS marketing
Minimum Requirements
5+ years of email/automation/lifecycle marketing experience
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:
$81,338 - $168,700
The base pay ranges above represent the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.
Calm uses employee zip code to determine which pay range applies.
This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
#J-18808-Ljbffr