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Tencent

Uncapped Games - Senior User Acquisition Manager

Tencent, Los Angeles, California, United States, 90079


Responsibilities:

Are you eager to help lead your discipline, serve as an expert of your craft and have a global impact? We are seeking a talented and enthusiastic Senior User Acquisition Manager to join our new AAA team, Uncapped Games. The ideal candidate will help drive paid media strategy and execution at a global scale for an all-new and original IP,

Battle Aces , serving as a paradigm shift for the RTS genre. This position is for passionate experts of their craft, who love defining the roadmap for a successful game launch and onboarding players from RTS, MOBA & Strategy game target audiences.

Perks:

Freedom to dip your toes into other disciplines and influence others beyond the boundaries of your role

Flexible remote work options based on project needs

Highly creative and collaborative start-up culture

Competitive pay and benefits

What you’ll get to do:

Work hand in hand with Publishing experts and creative teams to help refine the look & feel of ad campaigns aiming to help broaden the market reach for a genre-bending strategy game

Own agency relationship management process to review and analyze placement execution, ROI, and A/B testing of various messaging and creative approaches

Develop the cadence of ongoing asset support for both new users and retention-based ad campaigns

Evangelize IP brand pillars applying best practices to help define the quality bar of our user acquisition pipeline

Requirements:

What we are looking for:

Experience shipping multiple AAA games and owning the paid media life cycle cadence from inception to launch and ongoing live operations

Proven track record of successful asset development and A/B testing that had an impact on both raising awareness and providing ROI-driven campaigns

Deep understanding of brand principal execution and turning concepts into realistic campaigns that have had results at a global scale

Pluses:

Experience working in the RTS, strategy, or MOBA genres

Location:

California

The base pay range for this position in the state(s) above is $110,400 to $231,600 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.

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