San Diego Rescue Mission
Marketing Manager
San Diego Rescue Mission, San Diego, California, United States, 92189
The Marketing Manager is a key member of the Development team and provides marketing, communications, copywriting, public relations and events support. This position is responsible for managing day-to-day marketing operations, strengthening donor communications, and improving the quality and consistency of the Rescue Mission's brand presence through multiple channels including print, radio, telemarketing, digital media, donor communications, and events. This position is a self-starter, organized and creative individual ready to take the Rescue Mission marketing and brand awareness to the next level.
Essential Responsibilities
Serve as a Member of the Development Team and meet regularly with Development team to collaborate and coordinate ministry efforts
Collaborate with the Marketing team to execute quality communications
Support Development Team marketing & communications strategies and projects
Support and assist in other Development goals and responsibilities
Help achieve department revenue goals and team objectives
To Develop Marketing Campaigns & Communications Plans
Assist with marketing and fundraising campaign development and execution
Manage marketing & communications calendar ensuring regular updates
Work with agency partners, photographers and videographers on special projects
Develop original marketing materials from concept to completion (print & digital)
Write graphic design briefs and manage design projects for print, website and digital
Ensure all production deadlines are met
Monitor, create and implement website content updates with webmaster
Maintain consistency and excellence in our branding and marketing approach
Track and report the impact of marketing efforts to ensure goals are reached
Work with the Donor Services team to execute Development team projects
To Craft Content and Serve as Primary Copywriter
Gather and curate inspiring and impactful content to be used in promoting the Mission's unique story and brand
Serve as the primary copywriter for marketing
Communicate about Christian faith-based and Biblical topics in an authentic way
Research, collect and write program participant stories for use in donor communications and marketing materials
Develop strategy for donor communications and collaborate with Donor Services to execute the communications/cultivation plan
Collaborate with Social Media & Marketing Assistant in content brainstorms
To Support Special Events
Collaborate with development staff in the planning of specialty Mission development events (in-person and online events), event graphics needs, promotions and advertisement
Support the Development team in the execution of fundraising events
Develop event invitations, signage, promo items and marketing materials
Establish and maintain effective working relationships with Mission staff and vendors
Assist with set-up, tear-down and day-of operations and AV support as needed
To Assist in Public Relations and Community Relations Efforts
Support public relations activities, including planning, release editing, and interview coordination and manage opportunities during Mission and community events
Assist in creating a public relations strategy that allows the Mission to develop its brand throughout the community
Research and maintain a strong knowledge on the San Diego Rescue Mission and an understanding of Homelessness in San Diego
Represent our Mission, Vision and Values
Protect the Mission, Pursue the Vision and reflect the Values of the SDRM
Help build the TEAM and grow the capacity and impact of the SDRM
Be intentional about developing Diversity among our staff and volunteers
Continue to grow as a follower of Jesus Christ and Spiritual Leader
Spend time daily in the Word and Prayer
Model servant leadership
Pursue our values both privately and publicly
Serve as a member of a local church
Sharpen skills through continued learning
Foster a coachable, approachable, humble spirit
Education:
Bachelor's Degree in marketing, communications, journalism or related field from an Accredited University or College preferred.
Experience:
Minimum 3-5 years full-time work experience in marketing and communications that demonstrates successful execution of projects, campaigns and events. Preferred experience in non-profit and digital marketing. Experience directing graphic design, working with creative professionals and marketing agencies required. Videography and photography skills a plus.
Skills and Abilities:
A creative thinker.
Comfortable conceptualizing and pitching ideas.
Attention to detail.
Savvy digital marketer.
A knack for storytelling.
Exceptional copywriting, written and verbal communication skills, with strong editing ability.
Excellent time management, adaptability, judgment and decision-making skills are required.
Proven ability to handle multiple projects and meet demanding deadlines, while producing high-quality work and projecting a positive attitude.
Proficiency in Excel, Word, PowerPoint, Outlook, Google Suite, Google Analytics, MailChimp or similar email platform.
Videography and Photography experience desired.
Self-starter, highly organized, and able to work independently and as an effective team member.
Team player with a positive attitude and enthusiasm.
Travel/Transportation:
The incumbent must travel on a regular (or periodic) basis, as the job requires. The incumbent must have reliable transportation (public transportation may be acceptable depending on the purpose of travel). If the incumbent receives authorization to use a Mission vehicle to perform duties, he or she must present a current California driver's license and good driving record in order to be placed on the Mission's insurance policy.
MANAGERIAL ROLE AND RESPONSIBILITYThe incumbent has no supervision of paid staff initially but will assume supervisory responsibility as our organization expands.
ENVIRONMENTThe incumbent has a workspace that is generally clean and comfortable. It may include some minor annoyances such as noise, odors, drafts, etc. The incumbent is in a non-confined office-type setting in which he or she is free to move about at will. The incumbent will also perform some duties in a residential setting, which consists of individuals who may have a mental or physical disability or illness.
Physical resources may be limited, and in some cases, are donated.
PHYSICAL ACTIVITYThe incumbent may spend a majority of time sitting, speaking and listening. He or she is expected to travel on a regular (or periodic) basis, as the job requires (see Qualifications above). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
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Essential Responsibilities
Serve as a Member of the Development Team and meet regularly with Development team to collaborate and coordinate ministry efforts
Collaborate with the Marketing team to execute quality communications
Support Development Team marketing & communications strategies and projects
Support and assist in other Development goals and responsibilities
Help achieve department revenue goals and team objectives
To Develop Marketing Campaigns & Communications Plans
Assist with marketing and fundraising campaign development and execution
Manage marketing & communications calendar ensuring regular updates
Work with agency partners, photographers and videographers on special projects
Develop original marketing materials from concept to completion (print & digital)
Write graphic design briefs and manage design projects for print, website and digital
Ensure all production deadlines are met
Monitor, create and implement website content updates with webmaster
Maintain consistency and excellence in our branding and marketing approach
Track and report the impact of marketing efforts to ensure goals are reached
Work with the Donor Services team to execute Development team projects
To Craft Content and Serve as Primary Copywriter
Gather and curate inspiring and impactful content to be used in promoting the Mission's unique story and brand
Serve as the primary copywriter for marketing
Communicate about Christian faith-based and Biblical topics in an authentic way
Research, collect and write program participant stories for use in donor communications and marketing materials
Develop strategy for donor communications and collaborate with Donor Services to execute the communications/cultivation plan
Collaborate with Social Media & Marketing Assistant in content brainstorms
To Support Special Events
Collaborate with development staff in the planning of specialty Mission development events (in-person and online events), event graphics needs, promotions and advertisement
Support the Development team in the execution of fundraising events
Develop event invitations, signage, promo items and marketing materials
Establish and maintain effective working relationships with Mission staff and vendors
Assist with set-up, tear-down and day-of operations and AV support as needed
To Assist in Public Relations and Community Relations Efforts
Support public relations activities, including planning, release editing, and interview coordination and manage opportunities during Mission and community events
Assist in creating a public relations strategy that allows the Mission to develop its brand throughout the community
Research and maintain a strong knowledge on the San Diego Rescue Mission and an understanding of Homelessness in San Diego
Represent our Mission, Vision and Values
Protect the Mission, Pursue the Vision and reflect the Values of the SDRM
Help build the TEAM and grow the capacity and impact of the SDRM
Be intentional about developing Diversity among our staff and volunteers
Continue to grow as a follower of Jesus Christ and Spiritual Leader
Spend time daily in the Word and Prayer
Model servant leadership
Pursue our values both privately and publicly
Serve as a member of a local church
Sharpen skills through continued learning
Foster a coachable, approachable, humble spirit
Education:
Bachelor's Degree in marketing, communications, journalism or related field from an Accredited University or College preferred.
Experience:
Minimum 3-5 years full-time work experience in marketing and communications that demonstrates successful execution of projects, campaigns and events. Preferred experience in non-profit and digital marketing. Experience directing graphic design, working with creative professionals and marketing agencies required. Videography and photography skills a plus.
Skills and Abilities:
A creative thinker.
Comfortable conceptualizing and pitching ideas.
Attention to detail.
Savvy digital marketer.
A knack for storytelling.
Exceptional copywriting, written and verbal communication skills, with strong editing ability.
Excellent time management, adaptability, judgment and decision-making skills are required.
Proven ability to handle multiple projects and meet demanding deadlines, while producing high-quality work and projecting a positive attitude.
Proficiency in Excel, Word, PowerPoint, Outlook, Google Suite, Google Analytics, MailChimp or similar email platform.
Videography and Photography experience desired.
Self-starter, highly organized, and able to work independently and as an effective team member.
Team player with a positive attitude and enthusiasm.
Travel/Transportation:
The incumbent must travel on a regular (or periodic) basis, as the job requires. The incumbent must have reliable transportation (public transportation may be acceptable depending on the purpose of travel). If the incumbent receives authorization to use a Mission vehicle to perform duties, he or she must present a current California driver's license and good driving record in order to be placed on the Mission's insurance policy.
MANAGERIAL ROLE AND RESPONSIBILITYThe incumbent has no supervision of paid staff initially but will assume supervisory responsibility as our organization expands.
ENVIRONMENTThe incumbent has a workspace that is generally clean and comfortable. It may include some minor annoyances such as noise, odors, drafts, etc. The incumbent is in a non-confined office-type setting in which he or she is free to move about at will. The incumbent will also perform some duties in a residential setting, which consists of individuals who may have a mental or physical disability or illness.
Physical resources may be limited, and in some cases, are donated.
PHYSICAL ACTIVITYThe incumbent may spend a majority of time sitting, speaking and listening. He or she is expected to travel on a regular (or periodic) basis, as the job requires (see Qualifications above). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
#J-18808-Ljbffr