Duke University
Director, Brand Marketing, Fuqua School of Business
Duke University, Durham, North Carolina, United States, 27703
Duke University:
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Director, Brand Marketing, Fuqua School of Business Level 16
Overview
Duke University’s Fuqua School of Business is a top-ranked business school within a leading multi-discipline university, dedicated to advancing the understanding of management through research and providing the highest quality education. Fuqua attracts and develops those who thrive on difference, have the ability to bring out strength from others to move toward a common purpose, and who inspire entire organizations to win the right way.
Fuqua’s Global Marketing group is a centralized function responsible for understanding the school’s customers and markets; generating program revenue through campaigns; stewarding and building the brand via owned, earned, paid and shared media; promoting program and faculty thought leadership; and leading strategic school initiatives. This unit is known for agility in responding to the fundamental changes in customer behavior, channels and tactics emerging within each of the markets we serve.
Given our dynamic environment we value versatility and adaptability in teammates who can excel in various aspects of our function and contribute significantly to the school’s success.
Job Description
Fuqua seeks a Director of Brand Marketing (level 16) to lead marketing initiatives in support of school priorities, crafting and activating the school’s brand to drive enrollment, engagement, and reputation. Reporting to the Associate Dean for Global Marketing, this position leads a three-person marketing communications unit to execute integrated campaigns, align brand strategy with business goals, and manage content development and production.
Key Responsibilities
Integrated Marketing
Develop and implement data-driven campaigns to drive inquiries, applications, and enrollments
Oversee creation of compelling content, digital experiences, and targeted paid media
Implement nurture campaigns and conversion rate optimization tactics
Partner on SEO and SEM initiatives
Engage brand ambassadors and leverage in marketing efforts
Allocate spending across various campaigns, manage against allocated budget
Prepare budget reports for the Associate Dean, identifying and explaining any variances
Content Development
Lead conceptualization, design, and production of marketing material
Develop multi-media and multi-platform content strategy
Oversee the execution of institutional and brand collateral
Implement asset management systems and workflows
Brand Management
Oversee Fuqua brand identity system
Ensure consistent brand identity across all touchpoints
Develop and disseminate comprehensive brand guidelines
Manage review and approval processes for branded materials
Negotiate contracts and pricing with external vendors and service providers
Implement cost-saving measures without compromising marketing effectiveness
Team Leadership and Strategic Management
Collaborate with the Associate Dean to align marketing initiatives with school objectives and prioritize spending based on ROI projections and strategic importance
Lead and mentor Brand Marketing team (Marketing Communications Manager, Media Copywriter, Production Coordinator)
Serve on Global Marketing Leadership Team
Manage production function and its financial operations
Steward relationships with functional and program leadership
Qualifications and Experience:
Required
Bachelor’s degree
7+ years of marketing, brand management, digital/social or related experience
Demonstrated ability to create compelling marketing content
Experience managing marketing communications projects
Strong strategic thinking and leadership skills
Excellent written and verbal communications skills
Preferred
MBA or advanced degree in a relevant discipline
10+ years of relevant experience
Experience in higher education or professional services marketing
Understanding of Slate, Drupal, SEMrush, Google Data Studio, Salesforce Marketing Cloud
Competence in digital, print, and video production processes
Key Performance Indicators:
Annual ROI growth from marketing spend
Content engagement metrics (views, downloads, opens)
Adherence to brand guidelines across departments (via audit)
Diversity and Inclusion:
Fuqua is committed to fostering a diverse and inclusive work environment. We encourage applications from individuals with diverse backgrounds and experiences who can contribute to our culture of innovation and excellence.
Location:
This position is not eligible for a remote working arrangement.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
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Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Director, Brand Marketing, Fuqua School of Business Level 16
Overview
Duke University’s Fuqua School of Business is a top-ranked business school within a leading multi-discipline university, dedicated to advancing the understanding of management through research and providing the highest quality education. Fuqua attracts and develops those who thrive on difference, have the ability to bring out strength from others to move toward a common purpose, and who inspire entire organizations to win the right way.
Fuqua’s Global Marketing group is a centralized function responsible for understanding the school’s customers and markets; generating program revenue through campaigns; stewarding and building the brand via owned, earned, paid and shared media; promoting program and faculty thought leadership; and leading strategic school initiatives. This unit is known for agility in responding to the fundamental changes in customer behavior, channels and tactics emerging within each of the markets we serve.
Given our dynamic environment we value versatility and adaptability in teammates who can excel in various aspects of our function and contribute significantly to the school’s success.
Job Description
Fuqua seeks a Director of Brand Marketing (level 16) to lead marketing initiatives in support of school priorities, crafting and activating the school’s brand to drive enrollment, engagement, and reputation. Reporting to the Associate Dean for Global Marketing, this position leads a three-person marketing communications unit to execute integrated campaigns, align brand strategy with business goals, and manage content development and production.
Key Responsibilities
Integrated Marketing
Develop and implement data-driven campaigns to drive inquiries, applications, and enrollments
Oversee creation of compelling content, digital experiences, and targeted paid media
Implement nurture campaigns and conversion rate optimization tactics
Partner on SEO and SEM initiatives
Engage brand ambassadors and leverage in marketing efforts
Allocate spending across various campaigns, manage against allocated budget
Prepare budget reports for the Associate Dean, identifying and explaining any variances
Content Development
Lead conceptualization, design, and production of marketing material
Develop multi-media and multi-platform content strategy
Oversee the execution of institutional and brand collateral
Implement asset management systems and workflows
Brand Management
Oversee Fuqua brand identity system
Ensure consistent brand identity across all touchpoints
Develop and disseminate comprehensive brand guidelines
Manage review and approval processes for branded materials
Negotiate contracts and pricing with external vendors and service providers
Implement cost-saving measures without compromising marketing effectiveness
Team Leadership and Strategic Management
Collaborate with the Associate Dean to align marketing initiatives with school objectives and prioritize spending based on ROI projections and strategic importance
Lead and mentor Brand Marketing team (Marketing Communications Manager, Media Copywriter, Production Coordinator)
Serve on Global Marketing Leadership Team
Manage production function and its financial operations
Steward relationships with functional and program leadership
Qualifications and Experience:
Required
Bachelor’s degree
7+ years of marketing, brand management, digital/social or related experience
Demonstrated ability to create compelling marketing content
Experience managing marketing communications projects
Strong strategic thinking and leadership skills
Excellent written and verbal communications skills
Preferred
MBA or advanced degree in a relevant discipline
10+ years of relevant experience
Experience in higher education or professional services marketing
Understanding of Slate, Drupal, SEMrush, Google Data Studio, Salesforce Marketing Cloud
Competence in digital, print, and video production processes
Key Performance Indicators:
Annual ROI growth from marketing spend
Content engagement metrics (views, downloads, opens)
Adherence to brand guidelines across departments (via audit)
Diversity and Inclusion:
Fuqua is committed to fostering a diverse and inclusive work environment. We encourage applications from individuals with diverse backgrounds and experiences who can contribute to our culture of innovation and excellence.
Location:
This position is not eligible for a remote working arrangement.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
#J-18808-Ljbffr