Intuitive
Sr. Marketing Manager Cardiac
Intuitive, Atlanta, Georgia, United States, 30383
Job Description
Primary Function of Position:This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leadership, you will develop, drive, and help the US marketing efforts for Cardiac. You will have a particular focus on working with a cross-functional team of managers to develop the market for and grow procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force-Bipolar etc.).Primary Functions:This position will be accountable for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US Cardiac business. As Intuitive renews focus on driving access to da Vinci technology in this space, the role will have elevated exposure to executive leadership, closely partner with the sales / business development director, and be accountable for scaling success globally.As with all Sr Clinical Marketing Manager roles at Intuitive, the team member will be expected to establish excellent relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.Roles and Responsibilities:Partner with executive leadership, US clinical marketing leadership, and sales leadership to build Intuitive’s strategic plan for the cardiac business.Help overall strategic plan by building & executing high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in Cardiac Surgery.Join with global regional partners in leading, scaling and coordinating US successes in strategic global markets.Develop qualitative and quantitative data and experiences to segment and deeply know existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.Assimilate Cardiac Surgery market trends and their potential implications to current and future work/projects. Know competition and develop market-leading differentiation.Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)Work with Key Thought Manager surgeons to better know how the da Vinci Surgical System and instruments are being utilized and establish how to communicate that value proposition to other physicians.Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partnerBuild relationships with key society members to establish a higher level of engagement to ensure Intuitive is seen as an integral partner when planning congresses and implementing guidelines.Work closely with academic & society marketing team, customer training and other functions in developing training programs and faculty for fellows and attending surgeons.Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).Partner with product portfolio and product management teams to align product development pipeline with market need.Drive cross-functional teams to deliver high value marketing projects and programs.Deliver impactful presentations to senior and executive Intuitive leadership.Be a market resource in the area of Cardiac Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive’s footprint and growth trajectory in this area.Be an advocate of the Intuitive culture; learning and embodying the company’s personal expectations for success.
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Primary Function of Position:This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leadership, you will develop, drive, and help the US marketing efforts for Cardiac. You will have a particular focus on working with a cross-functional team of managers to develop the market for and grow procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force-Bipolar etc.).Primary Functions:This position will be accountable for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US Cardiac business. As Intuitive renews focus on driving access to da Vinci technology in this space, the role will have elevated exposure to executive leadership, closely partner with the sales / business development director, and be accountable for scaling success globally.As with all Sr Clinical Marketing Manager roles at Intuitive, the team member will be expected to establish excellent relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.Roles and Responsibilities:Partner with executive leadership, US clinical marketing leadership, and sales leadership to build Intuitive’s strategic plan for the cardiac business.Help overall strategic plan by building & executing high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in Cardiac Surgery.Join with global regional partners in leading, scaling and coordinating US successes in strategic global markets.Develop qualitative and quantitative data and experiences to segment and deeply know existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.Assimilate Cardiac Surgery market trends and their potential implications to current and future work/projects. Know competition and develop market-leading differentiation.Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)Work with Key Thought Manager surgeons to better know how the da Vinci Surgical System and instruments are being utilized and establish how to communicate that value proposition to other physicians.Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partnerBuild relationships with key society members to establish a higher level of engagement to ensure Intuitive is seen as an integral partner when planning congresses and implementing guidelines.Work closely with academic & society marketing team, customer training and other functions in developing training programs and faculty for fellows and attending surgeons.Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).Partner with product portfolio and product management teams to align product development pipeline with market need.Drive cross-functional teams to deliver high value marketing projects and programs.Deliver impactful presentations to senior and executive Intuitive leadership.Be a market resource in the area of Cardiac Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive’s footprint and growth trajectory in this area.Be an advocate of the Intuitive culture; learning and embodying the company’s personal expectations for success.
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