Grassroots Carbon
Vice President of Brand and Marketing
Grassroots Carbon, San Antonio, Texas, United States, 78208
Location:
San Antonio, TX, USA. Relocation support and transition period provided.
Position Type:
Full-Time
About Grassroots Carbon:
Grassroots Carbon is the leading grasslands restoration and soil carbon storage company based in San Antonio, TX focused on empowering U.S. ranchers to implement regenerative land management practices on grasslands across the U.S. In addition to enhancing soil health and promoting biodiversity, these regenerative practices have tremendous potential to combat climate change by drawing down and removing large quantities of atmospheric carbon dioxide into the soil. By partnering with Grassroots Carbon, ranchers have access to additional revenue opportunities via our carbon credit program.
VP of Brand and Marketing Role:
We are seeking a dynamic, transformational leader to elevate and scale the Grassroots Carbon marketing organization. As the Vice President of Marketing, you will build and lead a nimble team of 2-4 responsible for defining and executing all aspects of the marketing and branding strategy for Grassroots Carbon. Your primary focus will be on building the overall Grassroots Carbon brand and marketing approach to drive awareness and affinity among ranching partners across the United States that are committed to implementing and maintaining regenerative land management practices.
The successful VP of Marketing candidate will work alongside our VP of Rancher Success and report directly to the CEO as one of three VPs on the Grassroots Carbon Leadership Team to ensure alignment with overall business strategy.
If you are known for bold, customer-centric innovation with an entrepreneurial drive that translates into outsized business results, come join the Grassroots Carbon team! This is an incredible and unique opportunity to lead one of the fastest-growing companies in regenerative ranching and climate solutions.
Responsibilities:
Craft the Grassroots Carbon brand story and bring it to life through effective storytelling and marketing communications.
Share the compelling Grassroots Carbon story with existing and prospective corporations and amplify stories of Rancher affinity to these corporate audiences.
Lead and inspire the marketing team, setting the vision for the Grassroots Carbon brand and marketing organization.
Build and manage marketing budget and forecasting, and oversee ongoing resource allocation.
Utilize diverse marketing channels (paid search, social media, email, etc.) and identify key metrics to quantify the effectiveness of marketing efforts.
Passion for keeping up with what is relevant and trending with our audience and community.
Requirements:
10+ years of experience in marketing, ideally within creative, brand and/or product marketing, with 5+ years in a leadership role.
Track record for delivering successful marketing efforts that have increased brand visibility and driven business outcomes.
Strong knowledge across all functional aspects of a marketing team, with particular experience around brand.
Creative problem solver, self-motivated, and proactive.
Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
Collaborative team player willing to go the extra mile.
Some basic understanding of soil carbon storage and regenerative land management practices is helpful.
Previous startup experience is preferred but not required.
Benefits:
Opportunity to earn equity and performance bonuses
Health, dental, and vision insurance plans
Open Paid Time Off Policy plus 9 paid holidays per year
Participation in our 401(k) savings plan
Company-paid Life and AD&D coverage
Educational materials and expenses to support continuing education opportunities
*Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital*
We are proud to foster a workplace free from discrimination and are an equal opportunity employer.
*No visa sponsorship is available for this position*
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San Antonio, TX, USA. Relocation support and transition period provided.
Position Type:
Full-Time
About Grassroots Carbon:
Grassroots Carbon is the leading grasslands restoration and soil carbon storage company based in San Antonio, TX focused on empowering U.S. ranchers to implement regenerative land management practices on grasslands across the U.S. In addition to enhancing soil health and promoting biodiversity, these regenerative practices have tremendous potential to combat climate change by drawing down and removing large quantities of atmospheric carbon dioxide into the soil. By partnering with Grassroots Carbon, ranchers have access to additional revenue opportunities via our carbon credit program.
VP of Brand and Marketing Role:
We are seeking a dynamic, transformational leader to elevate and scale the Grassroots Carbon marketing organization. As the Vice President of Marketing, you will build and lead a nimble team of 2-4 responsible for defining and executing all aspects of the marketing and branding strategy for Grassroots Carbon. Your primary focus will be on building the overall Grassroots Carbon brand and marketing approach to drive awareness and affinity among ranching partners across the United States that are committed to implementing and maintaining regenerative land management practices.
The successful VP of Marketing candidate will work alongside our VP of Rancher Success and report directly to the CEO as one of three VPs on the Grassroots Carbon Leadership Team to ensure alignment with overall business strategy.
If you are known for bold, customer-centric innovation with an entrepreneurial drive that translates into outsized business results, come join the Grassroots Carbon team! This is an incredible and unique opportunity to lead one of the fastest-growing companies in regenerative ranching and climate solutions.
Responsibilities:
Craft the Grassroots Carbon brand story and bring it to life through effective storytelling and marketing communications.
Share the compelling Grassroots Carbon story with existing and prospective corporations and amplify stories of Rancher affinity to these corporate audiences.
Lead and inspire the marketing team, setting the vision for the Grassroots Carbon brand and marketing organization.
Build and manage marketing budget and forecasting, and oversee ongoing resource allocation.
Utilize diverse marketing channels (paid search, social media, email, etc.) and identify key metrics to quantify the effectiveness of marketing efforts.
Passion for keeping up with what is relevant and trending with our audience and community.
Requirements:
10+ years of experience in marketing, ideally within creative, brand and/or product marketing, with 5+ years in a leadership role.
Track record for delivering successful marketing efforts that have increased brand visibility and driven business outcomes.
Strong knowledge across all functional aspects of a marketing team, with particular experience around brand.
Creative problem solver, self-motivated, and proactive.
Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
Collaborative team player willing to go the extra mile.
Some basic understanding of soil carbon storage and regenerative land management practices is helpful.
Previous startup experience is preferred but not required.
Benefits:
Opportunity to earn equity and performance bonuses
Health, dental, and vision insurance plans
Open Paid Time Off Policy plus 9 paid holidays per year
Participation in our 401(k) savings plan
Company-paid Life and AD&D coverage
Educational materials and expenses to support continuing education opportunities
*Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital*
We are proud to foster a workplace free from discrimination and are an equal opportunity employer.
*No visa sponsorship is available for this position*
#J-18808-Ljbffr