Aderant
Customer Marketing Specialist
Aderant, Atlanta, Georgia, United States, 30383
Overview
Aderant is seeking a
Customer Marketing Specialist .
Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology.
At Aderant, the "A" is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the "A". We bring the "A" to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work - ideas, experience, and passion - to drive our mission forward. Our people are our strength.
Role Description
We are seeking a dynamic and experienced Customer Marketing Specialist to join our team, who is responsible for the success and growth of Aderant's existing customers. The ideal candidate will develop and implement customer marketing strategies to increase customer loyalty, retention, and advocacy among our customer base. The Customer Marketing Specialist will work closely with cross-functional teams, including sales, customer success, product management, and marketing, to identify opportunities for upselling to existing customers and create and execute customer-focused campaigns and programs.
Qualifications
Bachelor's degree in marketing, business, or related field.5+ years of experience in B2B marketing, with a focus on customer marketing.Proven track record of developing and executing successful customer marketing programs.Strong interpersonal and communication skills, with the ability to build rapport and influence at all levels of the organization.Experience working with marketing automation and CRM platforms (Marketo and Salesforce preferred).Analytical mindset with the ability to measure and report on the effectiveness of customer marketing initiatives.Responsibilities
Develop and execute customer marketing strategies to drive customer engagement, retention, and advocacy.Collaborate with the sales and customer success teams to identify opportunities for upsell and cross-sell initiatives.Create and manage customer communication plans, including email campaigns, webinars, and customer events to drive upsell opportunities and educate on products and services.Develop customer advocacy programs to showcase customer success stories and drive referrals.Measure and analyze the effectiveness of customer marketing programs and campaigns.Collaborate with product marketing to ensure alignment on messaging and positioning for customer-focused initiatives.Build and maintain strong relationships with key customer stakeholders to gather insights and feedback.
Aderant is seeking a
Customer Marketing Specialist .
Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology.
At Aderant, the "A" is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the "A". We bring the "A" to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work - ideas, experience, and passion - to drive our mission forward. Our people are our strength.
Role Description
We are seeking a dynamic and experienced Customer Marketing Specialist to join our team, who is responsible for the success and growth of Aderant's existing customers. The ideal candidate will develop and implement customer marketing strategies to increase customer loyalty, retention, and advocacy among our customer base. The Customer Marketing Specialist will work closely with cross-functional teams, including sales, customer success, product management, and marketing, to identify opportunities for upselling to existing customers and create and execute customer-focused campaigns and programs.
Qualifications
Bachelor's degree in marketing, business, or related field.5+ years of experience in B2B marketing, with a focus on customer marketing.Proven track record of developing and executing successful customer marketing programs.Strong interpersonal and communication skills, with the ability to build rapport and influence at all levels of the organization.Experience working with marketing automation and CRM platforms (Marketo and Salesforce preferred).Analytical mindset with the ability to measure and report on the effectiveness of customer marketing initiatives.Responsibilities
Develop and execute customer marketing strategies to drive customer engagement, retention, and advocacy.Collaborate with the sales and customer success teams to identify opportunities for upsell and cross-sell initiatives.Create and manage customer communication plans, including email campaigns, webinars, and customer events to drive upsell opportunities and educate on products and services.Develop customer advocacy programs to showcase customer success stories and drive referrals.Measure and analyze the effectiveness of customer marketing programs and campaigns.Collaborate with product marketing to ensure alignment on messaging and positioning for customer-focused initiatives.Build and maintain strong relationships with key customer stakeholders to gather insights and feedback.