Specialty Products and Insulation
Marketing Manager
Specialty Products and Insulation, Charlotte, North Carolina, United States, 28245
Summary
The Marketing Manager owns the end-to-end development, management, and measurement of marketing initiatives to deliver exceptional customer experiences, create value for target audiences, and drive growth. This includes creating and executing traditional and digital marketing campaigns, customer relationship management programs, lead procurement and retention strategies, brand touchpoints, and public relations efforts to support various business objectives. The Marketing Manager position requires strong strategic vision, collaborative skills, and the passion and ability to define, develop, and execute impactful marketing strategies to support key initiatives. The ideal candidate possesses a blended background in integrated campaign management and has a proven record of producing results across multiple vehicles, including email, SEO, PPC, social media, direct mail, content marketing, webinars and events.
Areas of responsibilities may include but are not limited to:
Marketing Strategy and Planning:Own all digital and offline marketing channels, routinely report KPIs, and optimize performance to meet organizational objectivesCreate data-driven customer segmentation strategies, manage delivery and reportingDevelop business cases for new marketing initiatives and own strategy formulation and executionAssess trends in the mechanical, spray foam, building, and metal building insulation markets to identify growth opportunitiesManage marketing budget and make suggestions for improving fundamental metrics such as ROI, CPL, CPC, and CLVContent Creation and Campaign Management:
Build, implement, and evaluate integrated, omnichannel campaigns to support sales goalsWrite, deploy, and measure results of marketing emails, social media posts, technical articles, PPC and print ads, presentations, webinars, website pages and blog postsLead development, creation, and distribution of multimedia content, including product and job site photography, micrographics, and videoMaintain campaign calendar, ensuring timely execution and alignment across the businessDigital Marketing:
Analyze SEO and PPC reports, propose modifications to improve traffic, engagement, and conversions; perform optimizationsEstablish and manage social media calendar to align with business goals, curate and schedule content and paid ads, track and report key metricsResearch and copywrite longform blog posts and other website content; source and package accompanying visual assetsDevelop and execute email marketing strategies; craft compelling emails, A/B test, segment, deploy, and measureTeam Leadership
Lead cross-functional and external teams, including sales, management, and strategic partners, to actualize marketing plans and foster brand equityPlay an active role on our team in defining marketing plansManage relationships with third party marketing agencies and vendorsRemain current on traditional and digital marketing trendsEnforce brand guidelines for SPI and portfolio companies across all channelsEducation, Skills, Experience, and Knowledge
Bachelor’s degree in marketing, business, or similar discipline5-7 years demonstrated successful experience in traditional and digital marketing, including strategic planning and execution across vehicles such as PPC, SEO, email marketing, social media, webinars, direct mail, trade shows, etc.Proficient in Google Ads, Canva or Adobe Creative Cloud, Hootsuite, and all social media platformsWell-versed in email marketing, social media, SEO and PPC best practicesAbility to manage multiple projects in a fast-paced environment while meeting established timelinesExceptional written and verbal communication skillsCollaborates positively and effectively with all areas of the businessExperience in B2B preferredManufacturing or distribution experience a plusComfortable with Microsoft 365Work Environment
RemotePhysical demands may include but are not limited to:
Grasp, lift, push/pull, carry or transport up to 15 lbsSitting for extended periods of timeTravel
25% travel may be expectedExemption Status
Exempt
The Marketing Manager owns the end-to-end development, management, and measurement of marketing initiatives to deliver exceptional customer experiences, create value for target audiences, and drive growth. This includes creating and executing traditional and digital marketing campaigns, customer relationship management programs, lead procurement and retention strategies, brand touchpoints, and public relations efforts to support various business objectives. The Marketing Manager position requires strong strategic vision, collaborative skills, and the passion and ability to define, develop, and execute impactful marketing strategies to support key initiatives. The ideal candidate possesses a blended background in integrated campaign management and has a proven record of producing results across multiple vehicles, including email, SEO, PPC, social media, direct mail, content marketing, webinars and events.
Areas of responsibilities may include but are not limited to:
Marketing Strategy and Planning:Own all digital and offline marketing channels, routinely report KPIs, and optimize performance to meet organizational objectivesCreate data-driven customer segmentation strategies, manage delivery and reportingDevelop business cases for new marketing initiatives and own strategy formulation and executionAssess trends in the mechanical, spray foam, building, and metal building insulation markets to identify growth opportunitiesManage marketing budget and make suggestions for improving fundamental metrics such as ROI, CPL, CPC, and CLVContent Creation and Campaign Management:
Build, implement, and evaluate integrated, omnichannel campaigns to support sales goalsWrite, deploy, and measure results of marketing emails, social media posts, technical articles, PPC and print ads, presentations, webinars, website pages and blog postsLead development, creation, and distribution of multimedia content, including product and job site photography, micrographics, and videoMaintain campaign calendar, ensuring timely execution and alignment across the businessDigital Marketing:
Analyze SEO and PPC reports, propose modifications to improve traffic, engagement, and conversions; perform optimizationsEstablish and manage social media calendar to align with business goals, curate and schedule content and paid ads, track and report key metricsResearch and copywrite longform blog posts and other website content; source and package accompanying visual assetsDevelop and execute email marketing strategies; craft compelling emails, A/B test, segment, deploy, and measureTeam Leadership
Lead cross-functional and external teams, including sales, management, and strategic partners, to actualize marketing plans and foster brand equityPlay an active role on our team in defining marketing plansManage relationships with third party marketing agencies and vendorsRemain current on traditional and digital marketing trendsEnforce brand guidelines for SPI and portfolio companies across all channelsEducation, Skills, Experience, and Knowledge
Bachelor’s degree in marketing, business, or similar discipline5-7 years demonstrated successful experience in traditional and digital marketing, including strategic planning and execution across vehicles such as PPC, SEO, email marketing, social media, webinars, direct mail, trade shows, etc.Proficient in Google Ads, Canva or Adobe Creative Cloud, Hootsuite, and all social media platformsWell-versed in email marketing, social media, SEO and PPC best practicesAbility to manage multiple projects in a fast-paced environment while meeting established timelinesExceptional written and verbal communication skillsCollaborates positively and effectively with all areas of the businessExperience in B2B preferredManufacturing or distribution experience a plusComfortable with Microsoft 365Work Environment
RemotePhysical demands may include but are not limited to:
Grasp, lift, push/pull, carry or transport up to 15 lbsSitting for extended periods of timeTravel
25% travel may be expectedExemption Status
Exempt