American Tower
Senior Manager Broadcast Business Development
American Tower, Woburn, Massachusetts, us, 01813
The Team
American Tower is seeking a Senior Manager Broadcast Business Development to join the U.S. Tower Sales & Marketing organization. The Senior Manager will position American Tower’s full range of products and services by leveraging your in-depth knowledge of the customer’s business and operational needs. You will play a key role in implementing the commercial strategy for the Broadcast segment, managing existing and developing new relationships, growing revenues, and mitigating churn within the broadcast segment.
What You Need to Succeed
Bachelor’s degree required.
A minimum of 7 years of sales, business development or related experience required, preferably in broadcast industry sales.
Established business development, negotiation, and commercial sales experience.
Experienced in developing and executing account strategies and managing senior customer relationships.
Strong commercial skills with a history of closing multiyear leasing transactions.
A proven track record of achieving new business sales objectives.
Experience in influencing internal and external key stakeholders.
Approximately 40-50% travel may be required to support the position’s responsibilities.
Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
Ability to work with different functional groups and levels of employees to achieve results effectively and professionally.
Strong organizational skills and ability to accomplish multiple tasks within agreed-upon timeframes through effective prioritization of duties and functions in a fast-paced environment.
What You Can Offer Us
Lead and develop relationships with existing large radio and TV customers who generate multi-year TCO in excess of $5M and/or customers viewed as strategic in nature. This includes accountability for tenant retention activities along with pursuing new business opportunities with this customer base.
Engage in consultative dialogue with customers to understand their business objectives.
Act as the primary contact for broadcast customers and internal stakeholders to develop commercial and leasing strategies to retain existing revenue base and secure long-term lease extensions.
Ability to craft commercial proposals that meet internal financial objectives utilizing knowledge of the customer’s network requirements and decision-making process.
Achieve annual lease-up, commenced revenue, churn budget targets for assigned accounts. This includes working with internal cross-functional teams (e.g., inside sales, leasing operations, legal) to secure and close opportunities.
Manage deal process/develop deal structures and get alignment with key internal stakeholders; present deals to customer; document & communicate customer feedback.
Partner with Director of Vertical Markets to craft commercial strategy to grow revenues and mitigate churn.
Develop and maintain internal relationships with all key functional areas (e.g., legal, leasing operations, re-contracting, strategic finance) of the company to gather input and knowledge for developing creative solutions that drive business results.
Forecast, manage and close opportunity pipeline.
Demonstrate a thorough understanding of market drivers and regulatory restrictions within the Broadcast segment.
Provide data support and analyses of competitive trends and identification of churn risk for budgeting and long-term forecasting requirements.
Perform other duties as assigned.
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American Tower is seeking a Senior Manager Broadcast Business Development to join the U.S. Tower Sales & Marketing organization. The Senior Manager will position American Tower’s full range of products and services by leveraging your in-depth knowledge of the customer’s business and operational needs. You will play a key role in implementing the commercial strategy for the Broadcast segment, managing existing and developing new relationships, growing revenues, and mitigating churn within the broadcast segment.
What You Need to Succeed
Bachelor’s degree required.
A minimum of 7 years of sales, business development or related experience required, preferably in broadcast industry sales.
Established business development, negotiation, and commercial sales experience.
Experienced in developing and executing account strategies and managing senior customer relationships.
Strong commercial skills with a history of closing multiyear leasing transactions.
A proven track record of achieving new business sales objectives.
Experience in influencing internal and external key stakeholders.
Approximately 40-50% travel may be required to support the position’s responsibilities.
Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
Ability to work with different functional groups and levels of employees to achieve results effectively and professionally.
Strong organizational skills and ability to accomplish multiple tasks within agreed-upon timeframes through effective prioritization of duties and functions in a fast-paced environment.
What You Can Offer Us
Lead and develop relationships with existing large radio and TV customers who generate multi-year TCO in excess of $5M and/or customers viewed as strategic in nature. This includes accountability for tenant retention activities along with pursuing new business opportunities with this customer base.
Engage in consultative dialogue with customers to understand their business objectives.
Act as the primary contact for broadcast customers and internal stakeholders to develop commercial and leasing strategies to retain existing revenue base and secure long-term lease extensions.
Ability to craft commercial proposals that meet internal financial objectives utilizing knowledge of the customer’s network requirements and decision-making process.
Achieve annual lease-up, commenced revenue, churn budget targets for assigned accounts. This includes working with internal cross-functional teams (e.g., inside sales, leasing operations, legal) to secure and close opportunities.
Manage deal process/develop deal structures and get alignment with key internal stakeholders; present deals to customer; document & communicate customer feedback.
Partner with Director of Vertical Markets to craft commercial strategy to grow revenues and mitigate churn.
Develop and maintain internal relationships with all key functional areas (e.g., legal, leasing operations, re-contracting, strategic finance) of the company to gather input and knowledge for developing creative solutions that drive business results.
Forecast, manage and close opportunity pipeline.
Demonstrate a thorough understanding of market drivers and regulatory restrictions within the Broadcast segment.
Provide data support and analyses of competitive trends and identification of churn risk for budgeting and long-term forecasting requirements.
Perform other duties as assigned.
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