Amazon.com Services LLC
Sr. Creative Director, Live Sports Promo, Prime Video Sports
Amazon.com Services LLC, Culver City, California, United States, 90232
Job Title:
Sr. Creative Director for Prime Video Sports MarketingAs the Sr. Creative Director for Prime Video Sports Marketing, you will be responsible for delivering best-in-class, breakthrough creative for our live sports offerings. This role is focused on our marketing communications efforts to drive viewership and will partner with live production creative & brand creative to develop a cohesive sports experience for our customers. As a key leader within our quickly-growing, fast-paced business, you will need to be an owner of your work and thrive in a frequently ambiguous environment. Sports by nature is an ever-evolving and unpredictable business, and to be successful in this role a candidate must be able to be nimble and responsive when opportunities or challenges arise. We are looking for a creative visionary who can roll up their sleeves. The ideal candidate can make the most from partnerships with external agencies and directly create in-house, where no job is too small for great creative thought. Strong cross-functional skills are important, working closely with live production on-air graphics team and other internal Amazon creative teams to deliver our world class sports offering.Key Responsibilities:
Lead the creative development of robust marketing campaigns in promotion of tentpole live sports properties.Articulation of creative vision for each of our initiatives that guide and inspire both internal and external teams in execution of work that delivers on strategic messaging goals.Deliver exceptional creative thinking and solutions that give definition to our nascent sports brand and propel us forward.Develop strong relationships with internal stakeholders across all parts of the business and earn trust through consistent, highly-effective work.Execute a full range of creative assets for various internal clients (Leadership, PR, B2B, core team) as needed to support the sports business or sports marketing team.Build and lead a team of world class creatives pioneering our live sports ambitions.Qualifications:
Bachelor’s degree.10+ years of experience developing marketing creative across all channels (static, AV, digital) with emphasis in sports.Strong personal interest and passion for sports & entertainment, demonstrating a clear understanding and appreciation for the unique demands of the industry.An idea-generating machine, with a proven track record of exceptional creative work demonstrated by a killer body of work across a full range of media types.Killer design eye - Ability to articulate, conceive and creatively evaluate and shape design elements within creative and be hands-on as needed.Superior strategic thinking and leadership skills with a proven ability to lead cross-functional teams and manage multiple projects through completion.Exceptional writing skills, including the ability to create clear and inspiring creative briefs, clever scripts, pithy taglines, and compelling narratives.Strong AV storyteller with a broad understanding of the tools and techniques that can engage viewers.Effective problem-solver and strategic thinker; ability to translate complex strategy into clear, compelling creative.Exceptional communication skills – efficient and clear in correspondence and when providing feedback.Excellent presentation skills, able to craft compelling narratives and guide audiences through work.High emotional intelligence – able to manage tricky conversations and defuse conflict.Ability to parse testing data and research insights to optimize creative results.Ability to develop style guides and collateral to assist partners in executing creative.Strong familiarity with the end-to-end production process for entertainment marketing assets.Fluent with Adobe Creative Suite.Experience developing assets for live sports campaign launches.Experience with on-set direction of talent and production partners.Experience managing celebrity talent and athletes.Understanding of foundational brand-building processes and strategies.Experience building and leading high-performing creative teams.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Sr. Creative Director for Prime Video Sports MarketingAs the Sr. Creative Director for Prime Video Sports Marketing, you will be responsible for delivering best-in-class, breakthrough creative for our live sports offerings. This role is focused on our marketing communications efforts to drive viewership and will partner with live production creative & brand creative to develop a cohesive sports experience for our customers. As a key leader within our quickly-growing, fast-paced business, you will need to be an owner of your work and thrive in a frequently ambiguous environment. Sports by nature is an ever-evolving and unpredictable business, and to be successful in this role a candidate must be able to be nimble and responsive when opportunities or challenges arise. We are looking for a creative visionary who can roll up their sleeves. The ideal candidate can make the most from partnerships with external agencies and directly create in-house, where no job is too small for great creative thought. Strong cross-functional skills are important, working closely with live production on-air graphics team and other internal Amazon creative teams to deliver our world class sports offering.Key Responsibilities:
Lead the creative development of robust marketing campaigns in promotion of tentpole live sports properties.Articulation of creative vision for each of our initiatives that guide and inspire both internal and external teams in execution of work that delivers on strategic messaging goals.Deliver exceptional creative thinking and solutions that give definition to our nascent sports brand and propel us forward.Develop strong relationships with internal stakeholders across all parts of the business and earn trust through consistent, highly-effective work.Execute a full range of creative assets for various internal clients (Leadership, PR, B2B, core team) as needed to support the sports business or sports marketing team.Build and lead a team of world class creatives pioneering our live sports ambitions.Qualifications:
Bachelor’s degree.10+ years of experience developing marketing creative across all channels (static, AV, digital) with emphasis in sports.Strong personal interest and passion for sports & entertainment, demonstrating a clear understanding and appreciation for the unique demands of the industry.An idea-generating machine, with a proven track record of exceptional creative work demonstrated by a killer body of work across a full range of media types.Killer design eye - Ability to articulate, conceive and creatively evaluate and shape design elements within creative and be hands-on as needed.Superior strategic thinking and leadership skills with a proven ability to lead cross-functional teams and manage multiple projects through completion.Exceptional writing skills, including the ability to create clear and inspiring creative briefs, clever scripts, pithy taglines, and compelling narratives.Strong AV storyteller with a broad understanding of the tools and techniques that can engage viewers.Effective problem-solver and strategic thinker; ability to translate complex strategy into clear, compelling creative.Exceptional communication skills – efficient and clear in correspondence and when providing feedback.Excellent presentation skills, able to craft compelling narratives and guide audiences through work.High emotional intelligence – able to manage tricky conversations and defuse conflict.Ability to parse testing data and research insights to optimize creative results.Ability to develop style guides and collateral to assist partners in executing creative.Strong familiarity with the end-to-end production process for entertainment marketing assets.Fluent with Adobe Creative Suite.Experience developing assets for live sports campaign launches.Experience with on-set direction of talent and production partners.Experience managing celebrity talent and athletes.Understanding of foundational brand-building processes and strategies.Experience building and leading high-performing creative teams.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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