Visa
Senior Manager Social Analytics - Data Science
Visa, San Francisco, California, United States, 94199
Job Description
Our goal at Visa is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, capabilities, and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey, we are building best-in-class systems, capabilities, organization, and processes in support of Visa marketing.
As a Senior Manager of Social Analytics within the Global Insights & Analytics team, you will be responsible for Visa's social data, insights, and analysis ecosystem. You will use various data sets sourced from native systems of social channels such as owned/organic data and paid data, while incorporating social listening and earned data to build Visa's social data storyline.
You will contribute to content ideation, insight extraction, and data visualization work streams that will be shared across Visa's organization at all levels and geographies globally. You will work closely with agency partners and technology teams to transform data insight delivery and integration to a new level, improving the marketing organization's ability to track and optimize performance. A successful candidate will have experience evaluating various aspects of social performance and driving actionable insights to help influence later initiatives.
Your responsibilities will include:
Assisting the analytics team in driving reporting updates and organizing task timelines.Plugging into content creation planning and informing the creative life cycle by supporting social listening insights and analytics center of excellence to inform Visa's marketing strategy.Working on analysis and diagnosis of content performance, along with monitoring trends in KPIs and performance drivers, translating data into actionable insights and recommendations.Collaborating closely with the Global Content & Distribution team to increase understanding of effective social content strategies.Supporting performance reporting and marketing intelligence for the full marketing organization.Leading rigorous data processes to aid in the automation of KPI reporting, dashboards, and other ad hoc reports.Supporting Visa's Social Listening Center of Excellence by providing timely, accurate, and actionable insights.Improving operational excellence through identification and execution of initiatives that create efficiency, remove obstacles, or create improved processes.Managing external agency partners to ensure social listening is conducted according to best-in-class industry standards.Staying abreast of best practices in social content/strategy and advising on ideal ways to track and measure performance.Acting as an internal and external point of contact to ensure seamless and timely reporting.Collecting Visa internal and industry benchmarks to add context to analysis.Gaining knowledge in performance attribution to business outcomes, global measurement implementation & standardization, and technology integration to aid in process automation.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
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Our goal at Visa is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, capabilities, and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey, we are building best-in-class systems, capabilities, organization, and processes in support of Visa marketing.
As a Senior Manager of Social Analytics within the Global Insights & Analytics team, you will be responsible for Visa's social data, insights, and analysis ecosystem. You will use various data sets sourced from native systems of social channels such as owned/organic data and paid data, while incorporating social listening and earned data to build Visa's social data storyline.
You will contribute to content ideation, insight extraction, and data visualization work streams that will be shared across Visa's organization at all levels and geographies globally. You will work closely with agency partners and technology teams to transform data insight delivery and integration to a new level, improving the marketing organization's ability to track and optimize performance. A successful candidate will have experience evaluating various aspects of social performance and driving actionable insights to help influence later initiatives.
Your responsibilities will include:
Assisting the analytics team in driving reporting updates and organizing task timelines.Plugging into content creation planning and informing the creative life cycle by supporting social listening insights and analytics center of excellence to inform Visa's marketing strategy.Working on analysis and diagnosis of content performance, along with monitoring trends in KPIs and performance drivers, translating data into actionable insights and recommendations.Collaborating closely with the Global Content & Distribution team to increase understanding of effective social content strategies.Supporting performance reporting and marketing intelligence for the full marketing organization.Leading rigorous data processes to aid in the automation of KPI reporting, dashboards, and other ad hoc reports.Supporting Visa's Social Listening Center of Excellence by providing timely, accurate, and actionable insights.Improving operational excellence through identification and execution of initiatives that create efficiency, remove obstacles, or create improved processes.Managing external agency partners to ensure social listening is conducted according to best-in-class industry standards.Staying abreast of best practices in social content/strategy and advising on ideal ways to track and measure performance.Acting as an internal and external point of contact to ensure seamless and timely reporting.Collecting Visa internal and industry benchmarks to add context to analysis.Gaining knowledge in performance attribution to business outcomes, global measurement implementation & standardization, and technology integration to aid in process automation.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
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