Kraft Heinz Company
Associate Director, Media – Retail Media Strategy & Planning
Kraft Heinz Company, Chicago, Illinois, United States, 60290
Associate Director, Media – Retail Media Strategy & Planning
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.The Associate Director, Retail Media – North America will be responsible for setting a strategic agenda for our retail media partnerships and investments to drive growth. This will lead a team of experienced retail media in-house strategists in support of the Kraft Heinz portfolio of iconic brands.The Assoc. Director will lead our external agency partners in developing connection strategies rooted in consumer insight and understanding of needs, wants, and media behaviors that tie to our brand and customer jobs to be done. They will be responsible for delivering best-in-class go-to-market retail media investment strategies, innovative and breakthrough channel plans, unexpected media partnerships, learning plans, and ongoing process improvements. Additionally, they will collaborate with the full Connections strategy & investment team to identify integrated planning opportunities between retail and national media activity.What's on the menu?
Retail Media Strategy and Planning:
Develop and execute comprehensive retail media strategies aligned with business objectives.Collaborate with internal teams to define target audiences, messaging, and media channels specific to retail environments (both onsite and offsite).Optimize retail media budgets to maximize ROI within the context of CPG retail.Play a key role in strategic JBP discussions and agreements.Manage a portfolio of brand activity effectively with the ability to provide strategic approach to executive leadership and key stakeholders in Brand, Sales, Omni, External Agencies, and Creative.Retail Media Execution:
Oversee the implementation of retail media campaigns across various channels (e.g., retailer websites, mobile apps, in-store displays, offsite display opportunities, sponsored content).Ensure timely and accurate execution of retail media plans and ongoing optimization recommendations.Monitor campaign performance and adjust strategies as needed.Partnership Management:
Cultivate and maintain strong relationships with external retail media partners, agencies, and vendors.Negotiate contracts, pricing, and terms with retail media partners.Collaborate closely with retail customers and business units to align retail media efforts with overall marketing initiatives.Thought Leadership and Industry Trends:
Stay abreast of retail media industry trends, innovations, and emerging technologies.Deliver perspective and thought leadership within the organization and externally.Provide insights on how retail media can drive brand awareness, sales, and customer engagement.Deliver recommendations on new ways of working and identification of external partners or technologies that can accelerate how Kraft Heinz goes to market in the retailer space.Team Leadership:
Lead a team of retail media professionals, providing guidance, mentorship, and performance feedback.Foster a collaborative and innovative work environment.Optimize ways of working and engagement model with key stakeholders.Create and execute a vision for how the team leads KHC in the retail media space from strategy through to excellence in execution.Analytics and Reporting:
Utilize data and analytics tools to measure retail media campaign effectiveness.Provide regular reports on retail media performance and insights to stakeholders.Recipe for Success - apply now if this sounds like you!
7-10 years agency, retail or brand side experience building retail media strategies and tactical plans across onsite and offsite search and display tactics.Must have experience with retail media networks of all sizes and executed plans and led a team in execution.Proven ability to build relationships with retail partners and marketplace.Proven ability to collaborate and influence in a cross-functional model inclusive of agency, creative, finance, and other key disciplines.Experience working with both digital and traditional media channels inclusive of display, social, video (TV, OTT, YouTube), search influencer.Effective strategic thinking skills across channels and business objectives.Strong communication versatility to work across a broad spectrum of KHC cross-function teams and varying levels.Willingness to roll up sleeves and be an individual contributor on a variety of tasks.Organized and able to handle several projects concurrently.Ability to set priorities and meet deadlines; high degree of productivity necessary.Ability to work independently.Results oriented.About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun, and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines).
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Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.The Associate Director, Retail Media – North America will be responsible for setting a strategic agenda for our retail media partnerships and investments to drive growth. This will lead a team of experienced retail media in-house strategists in support of the Kraft Heinz portfolio of iconic brands.The Assoc. Director will lead our external agency partners in developing connection strategies rooted in consumer insight and understanding of needs, wants, and media behaviors that tie to our brand and customer jobs to be done. They will be responsible for delivering best-in-class go-to-market retail media investment strategies, innovative and breakthrough channel plans, unexpected media partnerships, learning plans, and ongoing process improvements. Additionally, they will collaborate with the full Connections strategy & investment team to identify integrated planning opportunities between retail and national media activity.What's on the menu?
Retail Media Strategy and Planning:
Develop and execute comprehensive retail media strategies aligned with business objectives.Collaborate with internal teams to define target audiences, messaging, and media channels specific to retail environments (both onsite and offsite).Optimize retail media budgets to maximize ROI within the context of CPG retail.Play a key role in strategic JBP discussions and agreements.Manage a portfolio of brand activity effectively with the ability to provide strategic approach to executive leadership and key stakeholders in Brand, Sales, Omni, External Agencies, and Creative.Retail Media Execution:
Oversee the implementation of retail media campaigns across various channels (e.g., retailer websites, mobile apps, in-store displays, offsite display opportunities, sponsored content).Ensure timely and accurate execution of retail media plans and ongoing optimization recommendations.Monitor campaign performance and adjust strategies as needed.Partnership Management:
Cultivate and maintain strong relationships with external retail media partners, agencies, and vendors.Negotiate contracts, pricing, and terms with retail media partners.Collaborate closely with retail customers and business units to align retail media efforts with overall marketing initiatives.Thought Leadership and Industry Trends:
Stay abreast of retail media industry trends, innovations, and emerging technologies.Deliver perspective and thought leadership within the organization and externally.Provide insights on how retail media can drive brand awareness, sales, and customer engagement.Deliver recommendations on new ways of working and identification of external partners or technologies that can accelerate how Kraft Heinz goes to market in the retailer space.Team Leadership:
Lead a team of retail media professionals, providing guidance, mentorship, and performance feedback.Foster a collaborative and innovative work environment.Optimize ways of working and engagement model with key stakeholders.Create and execute a vision for how the team leads KHC in the retail media space from strategy through to excellence in execution.Analytics and Reporting:
Utilize data and analytics tools to measure retail media campaign effectiveness.Provide regular reports on retail media performance and insights to stakeholders.Recipe for Success - apply now if this sounds like you!
7-10 years agency, retail or brand side experience building retail media strategies and tactical plans across onsite and offsite search and display tactics.Must have experience with retail media networks of all sizes and executed plans and led a team in execution.Proven ability to build relationships with retail partners and marketplace.Proven ability to collaborate and influence in a cross-functional model inclusive of agency, creative, finance, and other key disciplines.Experience working with both digital and traditional media channels inclusive of display, social, video (TV, OTT, YouTube), search influencer.Effective strategic thinking skills across channels and business objectives.Strong communication versatility to work across a broad spectrum of KHC cross-function teams and varying levels.Willingness to roll up sleeves and be an individual contributor on a variety of tasks.Organized and able to handle several projects concurrently.Ability to set priorities and meet deadlines; high degree of productivity necessary.Ability to work independently.Results oriented.About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun, and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines).
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