SPARKS MARKETING LLC
Sponsorship Engagement Sales Director
SPARKS MARKETING LLC, Las Vegas, Nevada, us, 89105
Position Overview:
The key responsibilities for the Sponsorship Sales and Engagement Director include leading, managing, selling and engaging with large corporate global sponsor accounts, ensuring sponsorship benefits are sold and created according to contract, and developing sales targets, pricing, and prospectus development. This role also requires leading program management, such as serving as the primary point of contact for our clients and sponsorship sales and engagement for large tech events, as well as engaging with event operations leads and vendors across our sponsorship lifecycle. The role involves leading account management tasks and overseeing cost analysis for each level of sponsorship sold, managing budgets and leading the creation of new sponsorship ideas.
Responsibilities:
Program Management
Serve as a primary point of contact for large tech events and sell and manage the sponsorship sales and engagement for clients’ partners and customers
Engage with event operations leads and vendors for each work stream to ensure all sponsorship benefits viable and are implemented pre/during/post event
Create and manage sponsorship sales and engagement timelines, working with program leads to ensure deadlines are met
Develop sales dashboard and weekly reports for sales to the account owners and their alliance teams, partner marketing teams and strategic operations organization
Work with sponsors on collections of funds in a timely manner prior to the event
Manage sales and engagement tasks for sponsors within the sponsor portal tool(s). Tools will vary based on client. Ensure systems are set up to support your program
Organize regular cadence calls (if needed) with event and account leads to facilitate clear lines of communication through the sales and engagement process
Coordinate approvals, where needed, on sponsor materials and get these in writing
Ensure timely delivery of all necessary components, properties, and materials for each event
Provide set-up assistance and on-site support as required
Create readiness deck so that you can outline specific scope of work and deliverables before you set off for the event
Post-event reporting: provides sponsor and client reports for each event to include final sales and engagement results, numbers, survey results and key feedback.
Manage multiple team projects around RPFs, budgets and event programs
Account Management
Gain 100% clarity on assignment for each project and ensure there is a clear scope of work and deliverables outlined
Operate as the main point of contact for client and assigned sponsor accounts, which may change by show and clients
Maintain regular communication with accounts via email and client preferred tools (MS Teams, Slack, Google, etc) and recurring cadence calls to manage any and all matters specific to fulfillment of sponsorship contracts
Ensure 24-hour response time to all email communications
Escalate any problems with fulfillment and/or account to manager within 24 hours
Provide onsite support at events to ensure all aspects of sponsorship are implemented and delivered
Ensure proper approvals are secured for sponsor communications, signage and messaging
Miscellaneous
Act as advisor to Sponsorship team, leveraging expert knowledge to review and recommend solutions
Maintain consistent and thorough communication with internal team, client, and accounts
Update internal team weekly of any challenges and collaborate closely with team
Manage all materials on designated tools (Box, MS Teams, Google, etc) –real time for access to documents 24/7
Perform other duties as assigned
Qualifications:
Bachelors degree or equivalent combination of education and experience
A minimum of 7-10 years of hands-on experience in the event space
Agency experience working with corporate and tech clients is ideal
Proven experience in event program management or sponsorship sales
Excellent communication (proven written and verbal), and organizational skills are required
Ability to quickly recognize or anticipate problem areas and quickly develop solutions
Flexible, self-motivated, energetic, and uses time productively and efficiently
Ability to establish priorities, work independently, and proceed with objectives without supervision
Exhibits an outgoing, upbeat personality, enjoys working as part of a team, and is efficient, considerate, and organized, with a keen eye for details and accuracy
A proven attention to excellent customer support and growth
Strong organizational and project management skills, paying meticulous attention to both logistical and administrative details
Demonstrated and proficient skills with Microsoft Office Suite, Google, and other software programs and event tools like Rainfocus, WEG, CVENT
Experience managing vendors, people and timelines
Must be able to travel up to 50% domestic and international
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The key responsibilities for the Sponsorship Sales and Engagement Director include leading, managing, selling and engaging with large corporate global sponsor accounts, ensuring sponsorship benefits are sold and created according to contract, and developing sales targets, pricing, and prospectus development. This role also requires leading program management, such as serving as the primary point of contact for our clients and sponsorship sales and engagement for large tech events, as well as engaging with event operations leads and vendors across our sponsorship lifecycle. The role involves leading account management tasks and overseeing cost analysis for each level of sponsorship sold, managing budgets and leading the creation of new sponsorship ideas.
Responsibilities:
Program Management
Serve as a primary point of contact for large tech events and sell and manage the sponsorship sales and engagement for clients’ partners and customers
Engage with event operations leads and vendors for each work stream to ensure all sponsorship benefits viable and are implemented pre/during/post event
Create and manage sponsorship sales and engagement timelines, working with program leads to ensure deadlines are met
Develop sales dashboard and weekly reports for sales to the account owners and their alliance teams, partner marketing teams and strategic operations organization
Work with sponsors on collections of funds in a timely manner prior to the event
Manage sales and engagement tasks for sponsors within the sponsor portal tool(s). Tools will vary based on client. Ensure systems are set up to support your program
Organize regular cadence calls (if needed) with event and account leads to facilitate clear lines of communication through the sales and engagement process
Coordinate approvals, where needed, on sponsor materials and get these in writing
Ensure timely delivery of all necessary components, properties, and materials for each event
Provide set-up assistance and on-site support as required
Create readiness deck so that you can outline specific scope of work and deliverables before you set off for the event
Post-event reporting: provides sponsor and client reports for each event to include final sales and engagement results, numbers, survey results and key feedback.
Manage multiple team projects around RPFs, budgets and event programs
Account Management
Gain 100% clarity on assignment for each project and ensure there is a clear scope of work and deliverables outlined
Operate as the main point of contact for client and assigned sponsor accounts, which may change by show and clients
Maintain regular communication with accounts via email and client preferred tools (MS Teams, Slack, Google, etc) and recurring cadence calls to manage any and all matters specific to fulfillment of sponsorship contracts
Ensure 24-hour response time to all email communications
Escalate any problems with fulfillment and/or account to manager within 24 hours
Provide onsite support at events to ensure all aspects of sponsorship are implemented and delivered
Ensure proper approvals are secured for sponsor communications, signage and messaging
Miscellaneous
Act as advisor to Sponsorship team, leveraging expert knowledge to review and recommend solutions
Maintain consistent and thorough communication with internal team, client, and accounts
Update internal team weekly of any challenges and collaborate closely with team
Manage all materials on designated tools (Box, MS Teams, Google, etc) –real time for access to documents 24/7
Perform other duties as assigned
Qualifications:
Bachelors degree or equivalent combination of education and experience
A minimum of 7-10 years of hands-on experience in the event space
Agency experience working with corporate and tech clients is ideal
Proven experience in event program management or sponsorship sales
Excellent communication (proven written and verbal), and organizational skills are required
Ability to quickly recognize or anticipate problem areas and quickly develop solutions
Flexible, self-motivated, energetic, and uses time productively and efficiently
Ability to establish priorities, work independently, and proceed with objectives without supervision
Exhibits an outgoing, upbeat personality, enjoys working as part of a team, and is efficient, considerate, and organized, with a keen eye for details and accuracy
A proven attention to excellent customer support and growth
Strong organizational and project management skills, paying meticulous attention to both logistical and administrative details
Demonstrated and proficient skills with Microsoft Office Suite, Google, and other software programs and event tools like Rainfocus, WEG, CVENT
Experience managing vendors, people and timelines
Must be able to travel up to 50% domestic and international
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