Gondola
Creator Marketing Specialist
Gondola, Los Angeles, California, United States, 90079
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Creator marketing & social media strategist with a deep understanding of UGC trends and strategies that drive social conversations around artists and their music. This person demonstrates in-depth knowledge of social algorithms and content trends and considers themselves an expert in influencers, creators, and media pages that effectively drive streaming consumption & audience growth on digital platforms/ DSPs.
What you'll do:
Daily tracking, monitoring, and analysis of sound engagement KPIs and conversion to streaming across the AWAL catalog. Analyze content trends & social conversations with a focus on identifying bubbling trends & new opportunities to further drive artist discovery through influencer campaigns and short-form content. Collaborate with marketing & digital marketing teams to develop digital campaigns that support the overall marketing plan. Source and manage agency proposals, review creators, and make optimization recommendations based on the relevant campaign goals and objectives. Oversee creative strategy and content development of influencer marketing & content seeding to ensure campaigns support the overall artist's vision and reach the relevant target audiences. Monitor campaign performance and make recommendations to ensure each campaign achieves maximum impact. Provide regular updates on KPIs and campaign wrap reports. Develop and foster relationships with influencers, content creators, and media pages across a wide variety of genres and content verticals. Source and maintain a roster of best-in-class influencer and content creation agencies, platforms, and tools. Provide marketing and digital marketing teams with regular updates on new industry trends and innovative strategies. Who you are:
4+ years professional experience in influencer/social media music marketing at a label or agency. Expert knowledge of the social media landscape and a proven track record of driving on-platform engagement, analyzing niche content trends, and breaking artists through a social media lens. Has existing relationships with agencies, influencers, content creators, and social media pages as relevant to music marketing. Strong organizational, project management, and decision-making skills with attention to detail. Able to work in a fast-paced environment and juggle multiple campaigns at once. Deep understanding of social media, streaming, and sound engagement analytics tools (i.e. MelodyIQ, Chartmetric). A passion for music and working with artists across all levels and genres. What we give you:
An opportunity to fuel the creative journey on a global stage. A modern, diverse, and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more. An investment in your learning & development. A comprehensive and attractive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching. Voluntary benefits (like company-paid identity theft protection and resources for pets), mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully-paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans. Winter recess (Christmas through New Year’s). Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. California-based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
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Daily tracking, monitoring, and analysis of sound engagement KPIs and conversion to streaming across the AWAL catalog. Analyze content trends & social conversations with a focus on identifying bubbling trends & new opportunities to further drive artist discovery through influencer campaigns and short-form content. Collaborate with marketing & digital marketing teams to develop digital campaigns that support the overall marketing plan. Source and manage agency proposals, review creators, and make optimization recommendations based on the relevant campaign goals and objectives. Oversee creative strategy and content development of influencer marketing & content seeding to ensure campaigns support the overall artist's vision and reach the relevant target audiences. Monitor campaign performance and make recommendations to ensure each campaign achieves maximum impact. Provide regular updates on KPIs and campaign wrap reports. Develop and foster relationships with influencers, content creators, and media pages across a wide variety of genres and content verticals. Source and maintain a roster of best-in-class influencer and content creation agencies, platforms, and tools. Provide marketing and digital marketing teams with regular updates on new industry trends and innovative strategies. Who you are:
4+ years professional experience in influencer/social media music marketing at a label or agency. Expert knowledge of the social media landscape and a proven track record of driving on-platform engagement, analyzing niche content trends, and breaking artists through a social media lens. Has existing relationships with agencies, influencers, content creators, and social media pages as relevant to music marketing. Strong organizational, project management, and decision-making skills with attention to detail. Able to work in a fast-paced environment and juggle multiple campaigns at once. Deep understanding of social media, streaming, and sound engagement analytics tools (i.e. MelodyIQ, Chartmetric). A passion for music and working with artists across all levels and genres. What we give you:
An opportunity to fuel the creative journey on a global stage. A modern, diverse, and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more. An investment in your learning & development. A comprehensive and attractive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching. Voluntary benefits (like company-paid identity theft protection and resources for pets), mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully-paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans. Winter recess (Christmas through New Year’s). Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. California-based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
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