Director of Marketing - The Little Nell

SummaryThe Director of Marketing leads The Little Nell’s annual marketing strategy development, on-going marketing plan execution, development of assets and campaigns, and is responsible for the daily management of The Little Nell’s on-property marketing team. The Director of Marketing will focus on marketing both hotel and food & beverage operations and achieving monthly and annual revenue goals. Additionally, the Director of Marketing will help prepare for the brand’s expansion into new markets. The Director of Marketing will bring strong leadership capabilities, including the ability to develop direct talent and to inspire and collaborate with indirect team members and stakeholders. The role will collaborate closely with the hotel’s General Manager and report to the Head of Marketing, Aspen Hospitality. The Director of Marketing has a strong business acumen, brings an analytical lens to both objectives and performance, is resourceful, organized, digitally savvy, and has a great creative eye. Extensive marketing experience and a comprehensive knowledge of hospitality marketing and branding are required.Essential Job Functions

Ability to inspire and lead high performing teams, with both direct report team members and indirect team members and stakeholders.Ownership of The Little Nell’s annual marketing strategy development, beginning with a deep understanding of guest insights and behaviors, strong handle on market dynamics and seasonal variations, analytical ability to size financial contribution from marketing initiatives, and vision to leverage business objectives to create holistic annual marketing plan inclusive of promotional, channel and content plans.Ownership of marketing plan execution, including plans to optimize and/or pivot based on business results, campaign/channel results and changing conditions, with clear understanding of KPIs and implications of performance.Oversight of digital media presence and content for property: company website, third-party sites, OTAs etc.Demonstrate deep understanding of paid media objectives and partner with Digital team to manage all paid efforts in conjunction with the media agency.Partner with Aspen One Content team to ensure all social media initiatives for the property deliver against organic channel objectives.Partner with Aspen One Content team to ensure email marketing strategy and execution deliver against owned channel objectives.Partner with Aspen One Creative team to ensure creative campaigns uphold brand standards and deliver engaging, relevant messaging to the intended audience.Own and manage guest touchpoints and all hotel communication.Partner with Aspen One Creative team to ensure content shoots deliver creative needs.Support Aspen One creative team in scheduling and maintaining photography for property events.Maintain the brand voice and pillars according to established brand standards.Work with the GM, Sales and Revenue departments to create seasonal packages, promotions, and communications.Partner with the Food & Beverage and Events team to develop events/programs.Field and analyze ROI and value for new events and partnership requests.Lead general F&B promotion, including management of the digital presence for all F&B venues on property.Discover new & nurture existing relationships with local partners that bring culturally relevant and brand-aligned events and activations to the property.Manage all special project needs including guest list management, event production, and coordination with the PR team.Lead annual marketing budget process and invoicing efforts.Manage vendor and agency relationships.Generate comprehensive recaps for key initiatives.Communicate and educate all hotel and brand initiatives and announcements to the property.Qualifications

10+ years of marketing experience.Minimum of 5 years in hospitality marketing strongly preferred.Bachelor's Degree with preferred emphasis in marketing or business.Experience with content and asset production.Must be able to lead, motivate and encourage others and possess very strong organization, communication and interpersonal skills.Exceptional written, verbal and in person skills.Ability to solve practical problems and deal with a variety of variables.Job BenefitsThis position is categorized as a regular full-time position eligible for the following benefits:

Health, Dental and Vision Insurance Programs.Flexible Spending Account Programs.Life Insurance Programs.Paid Time Off Programs.Paid Leave Programs.401(k) Savings Plan.Employee Ski Pass and Dependent Ski Passes.Other company perks.This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.Aspen One/ Aspen Skiing Company / Aspen Ventures/ Aspen Hospitality is an equal opportunity employer.

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