BioCT Innovation Commons
Digital Integrated Marketing Program Manager - Surgical
BioCT Innovation Commons, North Haven, Connecticut, us, 06473
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.A Day in the Life
If you are passionate about the intersection of digital marketing and optimization and enjoy working on a small team where you are empowered to deliver on your vision, you’ll love this role. You will provide a distinctive level of subject matter expertise on how to architect and deliver digital marketing and data strategies that accelerate customer growth and increase customer engagement.The successful candidate will act as the digital subject matter expert and drive digital campaigns for Medtronic Surgical, by identifying needs and new opportunities for brand exposure through global brand penetration. Qualified candidates will be fluent in today’s digital marketing ecosystem (e.g. website, emails, social media and blogs) and have the ability to build and implement digital strategies.Responsibilities include and other duties may be assigned:A successful candidate will not only have a vision for how to develop a strategic and scalable digital strategy for B2B channels and must have a go-getter mindset and know-how to make it all happen.Develop prioritization among product-level messages and drive integration of messages delivered by the field/inside sales team.Utilize your deep understanding of digital advertising to define, plan, and build journeys to drive lead conversions.Analyze web traffic metrics and suggest solutions to boost web presence based on these metrics.Work closely with our marketing and development teams to gather, document, and manage requirements with a user-centered approach.Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to the integrated marketing communications plans.Develop and build detailed content journeys and trigger points for campaigns that align to the overall customer journey map delivering the right content to our customers at each stage in their decision journey.Own channel reporting and present data in actionable way to clearly communicate results and challenges, and proactively come to the table with attribution and performance management.Ensure compliance with internal standards, legal guidelines, and inbox deliverability health.Influences across functions and businesses while balancing divergent objectives to gain cooperation of other parties.Minimum QualificationsIn order to be considered for this position, these minimum qualifications must be evident on your resume.5+ years of digital marketing experience with a Bachelor’s degree, or 3+ years of digital marketing experience with a Masters’ degree.Preferred Qualifications:5+ years of proven experience in digital marketing, marketing strategies, email marketing or marketing automation experience, preferably with Salesforce Marketing Cloud.Extensive digital marketing and communications experience; ideally at both an agency and client setting.Bachelor’s Degree in marketing, business, technology, and/or related field of study.Experience with managing and editing photos and resources (e.g. Adobe, etc).Understanding of analytics (e.g. Adobe, Google, etc).Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits Package.A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.Salary ranges for U.S (excl. PR) locations (USD): $119,200.00 - $178,800.00. This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.Learn more about our business, mission, and our commitment to diversity here.It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.At Medtronic, most positions are posted on our career site for 3-7 days.
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If you are passionate about the intersection of digital marketing and optimization and enjoy working on a small team where you are empowered to deliver on your vision, you’ll love this role. You will provide a distinctive level of subject matter expertise on how to architect and deliver digital marketing and data strategies that accelerate customer growth and increase customer engagement.The successful candidate will act as the digital subject matter expert and drive digital campaigns for Medtronic Surgical, by identifying needs and new opportunities for brand exposure through global brand penetration. Qualified candidates will be fluent in today’s digital marketing ecosystem (e.g. website, emails, social media and blogs) and have the ability to build and implement digital strategies.Responsibilities include and other duties may be assigned:A successful candidate will not only have a vision for how to develop a strategic and scalable digital strategy for B2B channels and must have a go-getter mindset and know-how to make it all happen.Develop prioritization among product-level messages and drive integration of messages delivered by the field/inside sales team.Utilize your deep understanding of digital advertising to define, plan, and build journeys to drive lead conversions.Analyze web traffic metrics and suggest solutions to boost web presence based on these metrics.Work closely with our marketing and development teams to gather, document, and manage requirements with a user-centered approach.Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to the integrated marketing communications plans.Develop and build detailed content journeys and trigger points for campaigns that align to the overall customer journey map delivering the right content to our customers at each stage in their decision journey.Own channel reporting and present data in actionable way to clearly communicate results and challenges, and proactively come to the table with attribution and performance management.Ensure compliance with internal standards, legal guidelines, and inbox deliverability health.Influences across functions and businesses while balancing divergent objectives to gain cooperation of other parties.Minimum QualificationsIn order to be considered for this position, these minimum qualifications must be evident on your resume.5+ years of digital marketing experience with a Bachelor’s degree, or 3+ years of digital marketing experience with a Masters’ degree.Preferred Qualifications:5+ years of proven experience in digital marketing, marketing strategies, email marketing or marketing automation experience, preferably with Salesforce Marketing Cloud.Extensive digital marketing and communications experience; ideally at both an agency and client setting.Bachelor’s Degree in marketing, business, technology, and/or related field of study.Experience with managing and editing photos and resources (e.g. Adobe, etc).Understanding of analytics (e.g. Adobe, Google, etc).Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits Package.A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.Salary ranges for U.S (excl. PR) locations (USD): $119,200.00 - $178,800.00. This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.Learn more about our business, mission, and our commitment to diversity here.It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.At Medtronic, most positions are posted on our career site for 3-7 days.
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