Capital One
Sr. Business Analyst, Marketing Investment & Analytics
Capital One, Mc Lean, Virginia, us, 22107
Center 2 (19050), United States of America, McLean, VirginiaSr. Business Analyst, Marketing Investment & Analytics
As a Senior Business Analyst at Capital One, you will apply your strategic and analytical skills to major company challenges. You will team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.This role will be responsible for evaluating new marketing initiatives and capabilities, and making recommendations on "next best" opportunities to prioritize. You will partner closely with various stakeholders across the organization, including product strategy, channel leads, and marketing operations to source and size various opportunities. You will also develop a broad understanding of marketing strategy (e.g. acquisitions, engagement, marketing execution) to enable effective tradeoff decisions.General Responsibilities:Analysis: Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations.Product: Perform modeling/analytics to assist new product and pricing strategies for various lending products.Marketing: Support direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go to market strategies.Credit Risk: Support step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis.Execution: Involve problem frameworks, develop hypotheses, test and analyze, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan.Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability.Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management.Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business.Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.Clear results orientation: Display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment.Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus.Basic Qualifications:Bachelor's Degree.At least 1 year of experience in analysis.Preferred Qualifications:Master's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering.1+ years of experience in Statistical model building.1+ years of experience in market research.1+ years of experience in SQL querying.2+ years of experience in business analysis.1+ years of experience in consulting.Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law.
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As a Senior Business Analyst at Capital One, you will apply your strategic and analytical skills to major company challenges. You will team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.This role will be responsible for evaluating new marketing initiatives and capabilities, and making recommendations on "next best" opportunities to prioritize. You will partner closely with various stakeholders across the organization, including product strategy, channel leads, and marketing operations to source and size various opportunities. You will also develop a broad understanding of marketing strategy (e.g. acquisitions, engagement, marketing execution) to enable effective tradeoff decisions.General Responsibilities:Analysis: Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations.Product: Perform modeling/analytics to assist new product and pricing strategies for various lending products.Marketing: Support direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go to market strategies.Credit Risk: Support step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis.Execution: Involve problem frameworks, develop hypotheses, test and analyze, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan.Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability.Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management.Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business.Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.Clear results orientation: Display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment.Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus.Basic Qualifications:Bachelor's Degree.At least 1 year of experience in analysis.Preferred Qualifications:Master's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering.1+ years of experience in Statistical model building.1+ years of experience in market research.1+ years of experience in SQL querying.2+ years of experience in business analysis.1+ years of experience in consulting.Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law.
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