Lonza
Digital Marketing, Associate Director
Lonza, Convent Station, New Jersey, us, 07961
Join the Lonza Team!
Hiring a Digital Marketing, Associate Director
Today, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.
The Digital Commerce organization at Lonza’s Capsule & Health Ingredients (CHI) is driving a digital transformation across the division and is seeking talented, entrepreneurial thinkers to join the team. We are seeking a dynamic and experienced Digital Marketing, Associate Director to lead the product marketing, support change management and training initiatives, and oversee key operational functions including customer service for digital channels.
This role requires a strategic thinker with a passion for driving growth, operational excellence, and excellent communication skills as they work with customers and cross-functional stakeholders. This role will be a cross-functional partner for product management, corporate communications, sales, IT, and more. Successful candidates must be able to work at a strategic level, developing innovative solutions to further CHI’s digital transformation, and at a tactical level, analyzing data, solving problems, and leading collaborative teams.
Key responsibilities:
Lead product marketing for CHI’s e-commerce portal and digital channels
Work with digital commerce, corporate communications, sales, revenue operations, and more to create compelling marketing campaigns and content for e-commerce and other digital channels, including brochures, videos, social media posts, and more
Develop and deploy product launch toolkits in support of new feature launches for CHI’s e-commerce portal and other digital channels
Support the front-end development of e-commerce portal by working with agencies, corporate communications, and other stakeholders to ensure a customer-centric UX and compelling imagery, copy, and more
Execute comprehensive digital marketing strategies to promote CHI’s e-commerce portal and other digital channels
Conduct market research and competitive analysis to identify opportunities and trends
Lead change management and training initiatives for CHI’s e-commerce portal and digital channels
Act as the main point of contact for training and change management of digital tools for existing and potential customers, internal colleagues and stakeholders, and distributors and agents
Develop and implement change management initiatives to ensure smooth transitions during new e-commerce and digital tool feature launches
Create and deliver training programs to educate colleagues on new tools, processes, and best practices
Monitor and evaluate the impact of training and change management programs, making necessary adjustments for improvement
Operational management of e-commerce portal and digital tools
Collaborate with cross-functional stakeholders to develop new customer journeys, personas, and new user stories
Lead testing with pilot customers and colleagues, incorporating feedback and driving data-based decisions
Implement and manage customer feedback loops to continuously improve the customer, colleague, distributor, and agent experience with CHI’s e-commerce portal and digital tools
Develop standard operating procedures for customer service and support functions
Drive a collaborative, tenacious, accountable, and insightful culture, supporting colleagues, customers, distributors, and agents in CHI’s digital transformation
Share best-in-class practices and insights with team, fostering a culture of learning, growth, and continuous improvement.
Key requirements:
Excellent written, verbal, presentation, and communication skills
Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities simultaneously
Experience with digital product launches
Experience with product marketing, campaign management, and content development
Experience developing customer personas and journey maps
Experience with change management and training in large B2B organizations
Experience with e-commerce
Understanding of marketing automation platforms (e.g. Marketo) and digital marketing analytics
Entrepreneurial thinker and team player
Life Sciences/Biotech experience preferred but not required
Required Education:
Bachelors in science, IT, Business, Marketing, or Communications
Preferred: Masters in Business, Marketing, Communications, IT
Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.
People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.
Compensation for the role will depend on a number of factors, including the location of the successful candidate, qualifications, skills, competencies, experience, and job-related knowledge. Full-time employees receive a comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more.
Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr
Hiring a Digital Marketing, Associate Director
Today, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.
The Digital Commerce organization at Lonza’s Capsule & Health Ingredients (CHI) is driving a digital transformation across the division and is seeking talented, entrepreneurial thinkers to join the team. We are seeking a dynamic and experienced Digital Marketing, Associate Director to lead the product marketing, support change management and training initiatives, and oversee key operational functions including customer service for digital channels.
This role requires a strategic thinker with a passion for driving growth, operational excellence, and excellent communication skills as they work with customers and cross-functional stakeholders. This role will be a cross-functional partner for product management, corporate communications, sales, IT, and more. Successful candidates must be able to work at a strategic level, developing innovative solutions to further CHI’s digital transformation, and at a tactical level, analyzing data, solving problems, and leading collaborative teams.
Key responsibilities:
Lead product marketing for CHI’s e-commerce portal and digital channels
Work with digital commerce, corporate communications, sales, revenue operations, and more to create compelling marketing campaigns and content for e-commerce and other digital channels, including brochures, videos, social media posts, and more
Develop and deploy product launch toolkits in support of new feature launches for CHI’s e-commerce portal and other digital channels
Support the front-end development of e-commerce portal by working with agencies, corporate communications, and other stakeholders to ensure a customer-centric UX and compelling imagery, copy, and more
Execute comprehensive digital marketing strategies to promote CHI’s e-commerce portal and other digital channels
Conduct market research and competitive analysis to identify opportunities and trends
Lead change management and training initiatives for CHI’s e-commerce portal and digital channels
Act as the main point of contact for training and change management of digital tools for existing and potential customers, internal colleagues and stakeholders, and distributors and agents
Develop and implement change management initiatives to ensure smooth transitions during new e-commerce and digital tool feature launches
Create and deliver training programs to educate colleagues on new tools, processes, and best practices
Monitor and evaluate the impact of training and change management programs, making necessary adjustments for improvement
Operational management of e-commerce portal and digital tools
Collaborate with cross-functional stakeholders to develop new customer journeys, personas, and new user stories
Lead testing with pilot customers and colleagues, incorporating feedback and driving data-based decisions
Implement and manage customer feedback loops to continuously improve the customer, colleague, distributor, and agent experience with CHI’s e-commerce portal and digital tools
Develop standard operating procedures for customer service and support functions
Drive a collaborative, tenacious, accountable, and insightful culture, supporting colleagues, customers, distributors, and agents in CHI’s digital transformation
Share best-in-class practices and insights with team, fostering a culture of learning, growth, and continuous improvement.
Key requirements:
Excellent written, verbal, presentation, and communication skills
Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities simultaneously
Experience with digital product launches
Experience with product marketing, campaign management, and content development
Experience developing customer personas and journey maps
Experience with change management and training in large B2B organizations
Experience with e-commerce
Understanding of marketing automation platforms (e.g. Marketo) and digital marketing analytics
Entrepreneurial thinker and team player
Life Sciences/Biotech experience preferred but not required
Required Education:
Bachelors in science, IT, Business, Marketing, or Communications
Preferred: Masters in Business, Marketing, Communications, IT
Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.
People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.
Compensation for the role will depend on a number of factors, including the location of the successful candidate, qualifications, skills, competencies, experience, and job-related knowledge. Full-time employees receive a comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more.
Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr