Nike Deutschland GmbH
Lead Global Brand Marketing Mens Lifestyle
Nike Deutschland GmbH, Beaverton, Oregon, us, 97078
Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
The Global Consumer Construct (Men’s/ Women’s/ Kids) is the Global Marketing function responsible for unlocking our ability to serve the athlete holistically across the spectrum of lifestyle and performance.Our goal is to know & serve athletes' motivations & needs so we can unlock the power of sport for every athlete.We will fuel engagement through consumer concepts & seasonal stories to help make sport a daily habit.We drive authenticity through our key fields of play (e.g. Nike Sportswear, Football, Running) while creating the agility needed to serve the broadening definition of Sport across both lifestyle and performance.WHO WE ARE LOOKING FORWe are looking for a Global Brand Management Lead for the Men’s Lifestyle Team, focusing on Footwear.As Global Lifestyle Brand Lead, you will be responsible for managing strategic brand plans, seasonal marketing deliverables and driving functional excellence within the Global and Geography teams. You will be leading and driving deliverables across dimension/gender in partnership with the Brand Creative, Digital and Product Teams, amongst others, coordinating and collaborating to drive efficiency and alignment for all partners.The candidate should have a comprehensive grasp of the global youth community, youth sports/lifestyle culture and sneaker cultural landscapes along with the ability to lead multiple projects and build strong working relationships across a matrixed organization. You should bring a digital skillset in the heart of your experiences and an understanding of all functions of marketing.You should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive attitude always.You should be solution oriented, team first collaborator, energy giver, strategic vision and digital thinker, passionate about sport, empathetic and curious to learn.WHAT YOU WILL WORK ONAs the Global Men’s Lifestyle Brand Management Lead, you will:Partner with our Brand Directors and Experts to lead brand marketing plans including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and consumer concepts.Work across Global and Geos to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate the Brand and business growth opportunities.Collaborate with Women’s/ Kids constructs to deliver a comprehensive Lifestyle Brand Plan by creating key consumer journeys and stories across Nike Sportswear Footwear.Assess concepts and strategy against consumer insights to drive upstream strategic gate deliverables for the dimension.Coordinate across teams to drive efficiency and alignment.Partner with product merchandising to support product positioning, navigation and naming.Shepherd the creative process of seasonal stories from brief through to Geo hand off.WHO YOU WILL WORK WITHAs the Global Men’s Lifestyle Brand Lead, you will report directly into the Global Men’s Director of Lifestyle Footwear Brand Marketing.You will work alongside a Team of other Global Brand Leads that with you, will collectively build the future of sport through a unified Men’s Lifestyle Footwear plan.You will collaborate with teammates across the Women’s and Kids Teams, to build a more comprehensive approach to serve Athletes holistically.You will also collaborate and partner with the following key stakeholders:Digital MarketingRetail MarketingSocial MarketingBrand CommunicationsIntegrated MediaBrand Initiatives- Energy Marketing- Brand Creative- Insights- Product Merchandising- Planning- GEO Consumer Construct Lifestyle TeamsWHAT YOU BRINGBachelor's degree in Business, Marketing or a related field; or a combination of relevant education, experience, and training.5-7 Years of experience in Brand Management and Marketing, deep understanding of Media and Digital platforms. Global perspective/experience.Proven ability to drive and deliver results.Proven ability to collaborate, to build and inspire teams.Possesses an entrepreneurial mindset and is comfortable navigating large matrixes.Must be a proficient presenter and offer the ability to influence teammates in service of larger project and consumer ambitions.An understanding and passion for sneaker and streetwear culture is paramount in this role.The Functional Competencies:Core: Consumer Connection, Brand Planning, Brand StrategyArt: Marketing Mix Modeling, Creativity and InspirationScience: Digital First Mindset, Product Knowledge, Sports & Youth Culture knowledgeLeadership Competencies:Grow Yourself. You constantly push yourself to learn, expand and grow through a curious and infinite mindset.Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.Acts with Courage. You take informed risks and showcase a bold, creative and innovative mindset.Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.Fosters Effective Teamwork. You are a driver of collaboration with a process oriented mindset and finding ways to drive efficient work.Values Differences. You understand and prioritize the value of diversity in its most vast definition. You listen and amplify every voice.Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.Thinks Strategically. You envision a future that doesn’t exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.Cultivates Innovation. You are a driver of learning agility, encouraging failure in proof of progress and learning. You embrace disruption to create.NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete in the world.NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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The Global Consumer Construct (Men’s/ Women’s/ Kids) is the Global Marketing function responsible for unlocking our ability to serve the athlete holistically across the spectrum of lifestyle and performance.Our goal is to know & serve athletes' motivations & needs so we can unlock the power of sport for every athlete.We will fuel engagement through consumer concepts & seasonal stories to help make sport a daily habit.We drive authenticity through our key fields of play (e.g. Nike Sportswear, Football, Running) while creating the agility needed to serve the broadening definition of Sport across both lifestyle and performance.WHO WE ARE LOOKING FORWe are looking for a Global Brand Management Lead for the Men’s Lifestyle Team, focusing on Footwear.As Global Lifestyle Brand Lead, you will be responsible for managing strategic brand plans, seasonal marketing deliverables and driving functional excellence within the Global and Geography teams. You will be leading and driving deliverables across dimension/gender in partnership with the Brand Creative, Digital and Product Teams, amongst others, coordinating and collaborating to drive efficiency and alignment for all partners.The candidate should have a comprehensive grasp of the global youth community, youth sports/lifestyle culture and sneaker cultural landscapes along with the ability to lead multiple projects and build strong working relationships across a matrixed organization. You should bring a digital skillset in the heart of your experiences and an understanding of all functions of marketing.You should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive attitude always.You should be solution oriented, team first collaborator, energy giver, strategic vision and digital thinker, passionate about sport, empathetic and curious to learn.WHAT YOU WILL WORK ONAs the Global Men’s Lifestyle Brand Management Lead, you will:Partner with our Brand Directors and Experts to lead brand marketing plans including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and consumer concepts.Work across Global and Geos to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate the Brand and business growth opportunities.Collaborate with Women’s/ Kids constructs to deliver a comprehensive Lifestyle Brand Plan by creating key consumer journeys and stories across Nike Sportswear Footwear.Assess concepts and strategy against consumer insights to drive upstream strategic gate deliverables for the dimension.Coordinate across teams to drive efficiency and alignment.Partner with product merchandising to support product positioning, navigation and naming.Shepherd the creative process of seasonal stories from brief through to Geo hand off.WHO YOU WILL WORK WITHAs the Global Men’s Lifestyle Brand Lead, you will report directly into the Global Men’s Director of Lifestyle Footwear Brand Marketing.You will work alongside a Team of other Global Brand Leads that with you, will collectively build the future of sport through a unified Men’s Lifestyle Footwear plan.You will collaborate with teammates across the Women’s and Kids Teams, to build a more comprehensive approach to serve Athletes holistically.You will also collaborate and partner with the following key stakeholders:Digital MarketingRetail MarketingSocial MarketingBrand CommunicationsIntegrated MediaBrand Initiatives- Energy Marketing- Brand Creative- Insights- Product Merchandising- Planning- GEO Consumer Construct Lifestyle TeamsWHAT YOU BRINGBachelor's degree in Business, Marketing or a related field; or a combination of relevant education, experience, and training.5-7 Years of experience in Brand Management and Marketing, deep understanding of Media and Digital platforms. Global perspective/experience.Proven ability to drive and deliver results.Proven ability to collaborate, to build and inspire teams.Possesses an entrepreneurial mindset and is comfortable navigating large matrixes.Must be a proficient presenter and offer the ability to influence teammates in service of larger project and consumer ambitions.An understanding and passion for sneaker and streetwear culture is paramount in this role.The Functional Competencies:Core: Consumer Connection, Brand Planning, Brand StrategyArt: Marketing Mix Modeling, Creativity and InspirationScience: Digital First Mindset, Product Knowledge, Sports & Youth Culture knowledgeLeadership Competencies:Grow Yourself. You constantly push yourself to learn, expand and grow through a curious and infinite mindset.Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.Acts with Courage. You take informed risks and showcase a bold, creative and innovative mindset.Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.Fosters Effective Teamwork. You are a driver of collaboration with a process oriented mindset and finding ways to drive efficient work.Values Differences. You understand and prioritize the value of diversity in its most vast definition. You listen and amplify every voice.Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.Thinks Strategically. You envision a future that doesn’t exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.Cultivates Innovation. You are a driver of learning agility, encouraging failure in proof of progress and learning. You embrace disruption to create.NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete in the world.NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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