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Accenture

Senior Programmatic Media Manager

Accenture, Columbia, Maryland, United States, 21046


Digital Marketing Strategy Team Lead/Consultant | Mid-Level | Full timeAccenture is a global professional services company with leading capabilities in digital, cloud and security. Our 733,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Advance your career in a fast-accelerating consumer brand agency that is defining the future of connected Commerce.You Are:As a Programmatic Media Manager, you will be responsible for being the resident expert on all things Programmatic trading; maintaining platform certifications, and staying up to date on industry trends in both the Retail and DTC verticals.The Work:Run campaigns through The Trade Desk, Amazon DSP, Walmart DSP, etc.Understanding of the Programmatic ecosystem - CTV, Standard Display, Native, Responsive Display, Digital Out of Home, Digital Audio, etc.Contribute to and support established best practice optimization processes, campaign set up, and client communication.Build, QA, monitor and optimize campaigns to ensure deliverables and KPIs are met.Monitor, report, perform analysis, and monitor pacing of all assigned campaigns; adjust if needed to remain in budget parameters.Multi-task and manage multiple client accounts seamlessly with tight timelines.Conduct regular and ad hoc analysis to identify opportunities to improve performance within your campaigns.Support the team in building documentation for media processes.Stay up-to-speed on most recent updates for impactful platforms and technologies and their implications on clients.Data analysis of campaign performance metrics to develop optimization approaches.Keep key stakeholders updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.Research the latest digital media content trends and provide thoughtful Point of Views (POVs) to internal media teams.Here’s what you’ll need:Minimum 3 years of relevant career experience including trading programmatic campaigns at an agency, brand, DSP or Ad Network.Bonus Points if:Retail media experience or Experience with Walmart DSP.Strong understanding of the creative and pixel trafficking process.Experience working with DSPs (The Trade Desk, Amazon DSP, Walmart DSP, DV360, etc.).Third party verification vendors (IAS, DoubleVerify, Moat).Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.A strong work ethic; able to work on different clients, meet deadlines and deliver results.Travel Requirements:Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements.Equal Employment Opportunity Statement:Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

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