CommerceIQ
Senior Vice President, Product Marketing
CommerceIQ, Sunnyvale, California, United States, 94087
Company Overview
CommerceIQ's AI-powered digital commerce platform is revolutionizing the way brands sell online. Our unified ecommerce management solutions empower brands to make smarter, faster decisions through insights that optimize the digital shelf, increase retail media ROI and fuel incremental sales across the world's largest marketplaces. With a global network of more than 900 retailers, our end-to-end platform helps 2,200+ of the world's leading brands streamline marketing, supply chain, and sales operations to profitably grow market share in more than 50 countries. Learn more at commerceiq.ai.
The Role:
We are seeking an experienced and operational Senior/Vice President, Product Marketing to lead our marketing efforts. This senior leadership role is critical in driving the company's growth strategy, brand positioning, and market presence grounded in product marketing. The ideal candidate will have a strong background in SaaS product marketing and digital commerce, with a proven track record of leading successful marketing teams and campaigns.
What You'll Do:
Product Marketing Expertise
GTM Planning:
Ability to develop and implement comprehensive GTM strategies (positioning, packaging, messaging etc.) that align with CommerceIQ's goals and objectives.Partner with product management:
Develop go-to-market strategies for new product launches and feature releases - including packaging approach etc.Effectively communicate product value propositions:
Differentiate CommerceIQ in the market.Competitive Analysis:
Analyze market trends and competitors to position the company's products effectively.Analyst relationship management:
From strategy establishment to Analyst engagement to deliver market leading positioning.
Content Leadership
Conduct market research:
Identify market trends, opportunities, and threats.Leverage insights:
Inform content strategies and deliver content that ensures CommerceIQ remains ahead of industry trends.Amplification:
Improve market leadership and growth through social, webinars, events.
Customer Focus and Retention
Customer Journey Mapping:
Create marketing strategies to understand and enhance the customer experience.Retention programs:
Use data-driven customer analysis to engage and retain customers.
Data-Driven Decision Making
Analytics:
Strong analytical skills to interpret data and optimize marketing campaigns.ROI Measurement:
Measure and report on the effectiveness of marketing initiatives.
Collaboration and Communication
Cross-Functional Collaboration:
Work effectively with other departments to achieve common goals.Communication:
Articulate marketing strategies and results to stakeholders at all levels.Manage public relations efforts, including media relations, analyst relations, press releases, and thought leadership initiatives.
Financial Acumen
Budget Management:
Manage marketing budgets and make cost-effective decisions.Financial Understanding:
Understand financial principles and how marketing activities impact the company's bottom line.
Leadership Qualities
Visionary Leadership:
Inspire and motivate the marketing team to achieve ambitious goals.Bias to action:
Uphold high standards of execution and agility.
What You'll Bring:Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.15+ years of experience in marketing, with at least 10 years in a leadership role within the SaaS or digital commerce industry.Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition.Strong understanding of digital commerce and the unique challenges and opportunities it presents.Excellent interpersonal and communication skills, with the ability to build strong relationships with internal and external stakeholders.Data-driven mindset with strong analytical and problem-solving abilities.Proficiency in marketing automation tools, CRM software, and analytics platforms.Benefits & Perks:Highly competitive pay, benefits, and early stage stock options.Unlimited PTO and seven paid company holidays.Work from home benefits including flex WFH hours and home office set-up reimbursement.Monthly cell phone, internet, and gym/fitness reimbursement.Comprehensive health, dental, vision, and life insurance benefits.401K plan, FSA, and HSA programs.Long-term and short-term disability.Help us build the future of ecommerce. Apply now or learn more at https://commerceiq.ai!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other category prohibited by applicable law.#J-18808-Ljbffr
CommerceIQ's AI-powered digital commerce platform is revolutionizing the way brands sell online. Our unified ecommerce management solutions empower brands to make smarter, faster decisions through insights that optimize the digital shelf, increase retail media ROI and fuel incremental sales across the world's largest marketplaces. With a global network of more than 900 retailers, our end-to-end platform helps 2,200+ of the world's leading brands streamline marketing, supply chain, and sales operations to profitably grow market share in more than 50 countries. Learn more at commerceiq.ai.
The Role:
We are seeking an experienced and operational Senior/Vice President, Product Marketing to lead our marketing efforts. This senior leadership role is critical in driving the company's growth strategy, brand positioning, and market presence grounded in product marketing. The ideal candidate will have a strong background in SaaS product marketing and digital commerce, with a proven track record of leading successful marketing teams and campaigns.
What You'll Do:
Product Marketing Expertise
GTM Planning:
Ability to develop and implement comprehensive GTM strategies (positioning, packaging, messaging etc.) that align with CommerceIQ's goals and objectives.Partner with product management:
Develop go-to-market strategies for new product launches and feature releases - including packaging approach etc.Effectively communicate product value propositions:
Differentiate CommerceIQ in the market.Competitive Analysis:
Analyze market trends and competitors to position the company's products effectively.Analyst relationship management:
From strategy establishment to Analyst engagement to deliver market leading positioning.
Content Leadership
Conduct market research:
Identify market trends, opportunities, and threats.Leverage insights:
Inform content strategies and deliver content that ensures CommerceIQ remains ahead of industry trends.Amplification:
Improve market leadership and growth through social, webinars, events.
Customer Focus and Retention
Customer Journey Mapping:
Create marketing strategies to understand and enhance the customer experience.Retention programs:
Use data-driven customer analysis to engage and retain customers.
Data-Driven Decision Making
Analytics:
Strong analytical skills to interpret data and optimize marketing campaigns.ROI Measurement:
Measure and report on the effectiveness of marketing initiatives.
Collaboration and Communication
Cross-Functional Collaboration:
Work effectively with other departments to achieve common goals.Communication:
Articulate marketing strategies and results to stakeholders at all levels.Manage public relations efforts, including media relations, analyst relations, press releases, and thought leadership initiatives.
Financial Acumen
Budget Management:
Manage marketing budgets and make cost-effective decisions.Financial Understanding:
Understand financial principles and how marketing activities impact the company's bottom line.
Leadership Qualities
Visionary Leadership:
Inspire and motivate the marketing team to achieve ambitious goals.Bias to action:
Uphold high standards of execution and agility.
What You'll Bring:Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.15+ years of experience in marketing, with at least 10 years in a leadership role within the SaaS or digital commerce industry.Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition.Strong understanding of digital commerce and the unique challenges and opportunities it presents.Excellent interpersonal and communication skills, with the ability to build strong relationships with internal and external stakeholders.Data-driven mindset with strong analytical and problem-solving abilities.Proficiency in marketing automation tools, CRM software, and analytics platforms.Benefits & Perks:Highly competitive pay, benefits, and early stage stock options.Unlimited PTO and seven paid company holidays.Work from home benefits including flex WFH hours and home office set-up reimbursement.Monthly cell phone, internet, and gym/fitness reimbursement.Comprehensive health, dental, vision, and life insurance benefits.401K plan, FSA, and HSA programs.Long-term and short-term disability.Help us build the future of ecommerce. Apply now or learn more at https://commerceiq.ai!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other category prohibited by applicable law.#J-18808-Ljbffr