BioMarin Pharmaceutical Inc.
Sr. Director, US Voxzogo Marketing Lead
BioMarin Pharmaceutical Inc., San Rafael, California, United States, 94911
Who We Are
Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin's commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.Position Overview
The North America Brand Management organization supports this vision through developing and implementing a brand strategy that drives growth while supporting the core BioMarin values of patient centricity, innovation, ethics, respect, accountability, and continuous learning. The Sr. Director, US Voxzogo Marketing Lead will be responsible for overarching strategy and execution for Voxzogo and preparation for future indications in the U.S. This marketing leader will be responsible for both HCP and patient marketing and will have multiple direct reports, reporting directly to the VP of Marketing.Key Responsibilities
This leadership position represents an exciting opportunity to lead a critical growth driver for the US business. BioMarin is uniquely positioned to establish a leadership position in the US market with growth-related conditions and Voxzogo. The Sr. Director, US Voxzogo Marketing Lead is responsible for overarching vision, strategy, and tactics for the cross-functional US brand team. Responsibilities include:Leading the US Brand Team to establish and execute a regional brand strategy to drive brand growth across the region.Identifying critical business issues and opportunities for future growth in the region.Collaborating effectively with cross-functional global and regional teams and stakeholders.Providing input into long-term Franchise Strategy development to Global Brand Management.Specific Responsibilities
HCP and Patient strategy, messaging, and tactical implementation leadership for Voxzogo; executing in collaboration with other members of the marketing and cross-functional team.Ability to identify unique insights that will inform development of specific actions which can enable market penetration.Strong analytical skills with the ability to identify the key KPIs in a rare disease market, coupled with the agility to adjust plans/tactics based on performance of KPIs.Leadership of strategic and tactical planning for HCP and patient marketing and programs.Develop specific plans for the US market to deliver on growth goals.Collaboration with cross-functional brand team members including sales, field-based clinical support, HUB, market access, compliance, and medical.Frequent cross-functional collaboration with multiple internal groups to set vision and execution plan for branded promotions as well as disease state education.Presentation of key activities and initiatives to Global Brand teams and Commercial executive management, as needed.Leadership of brand management team to prepare annual brand/business plan and associated budgets for Voxzogo.Strategic leadership of the Voxzogo and the achondroplasia digital landscapes, including HCP and patient-focused web and social properties.Partner with Digital Community team for optimal planning and execution.Strategy and implementation of additional digital assets for HCPs and patients.Oversight of team's coordination with advertising agencies and internal graphic designers.Active member of the Global Voxzogo Brand Team representing North America priorities and insights.Oversee Voxzogo marketing team to plan appropriate rollout and training of resources and materials.Identify and plan insight collection initiatives to inform brand strategy.Requirements & Experience
Minimum 10-15 years of related experience in the biotech/pharmaceutical industry, preferably within Rare Disease.Orphan drug experience required.Experience with strategic and executional marketing required.Industry sales experience beneficial, but not required.Demonstrated ability to work in a team environment, including cross-functional influence without authority.Demonstrated people management experience strongly preferred.Strong facilitation and leadership skills required.Ability to interact with and positively influence all levels of business across multiple departments.Strong analytical skills, solid general business skills and a good understanding of the US pharmaceutical markets.Strong executive presence and ability to represent regional business performance, priorities, and needs to executive management.Excellent project management, attention to detail and executional experience a must-have.Education
Bachelor's degree required; MBA preferred.Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.Equal Opportunity Employer/Veterans/DisabledAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin's commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.Position Overview
The North America Brand Management organization supports this vision through developing and implementing a brand strategy that drives growth while supporting the core BioMarin values of patient centricity, innovation, ethics, respect, accountability, and continuous learning. The Sr. Director, US Voxzogo Marketing Lead will be responsible for overarching strategy and execution for Voxzogo and preparation for future indications in the U.S. This marketing leader will be responsible for both HCP and patient marketing and will have multiple direct reports, reporting directly to the VP of Marketing.Key Responsibilities
This leadership position represents an exciting opportunity to lead a critical growth driver for the US business. BioMarin is uniquely positioned to establish a leadership position in the US market with growth-related conditions and Voxzogo. The Sr. Director, US Voxzogo Marketing Lead is responsible for overarching vision, strategy, and tactics for the cross-functional US brand team. Responsibilities include:Leading the US Brand Team to establish and execute a regional brand strategy to drive brand growth across the region.Identifying critical business issues and opportunities for future growth in the region.Collaborating effectively with cross-functional global and regional teams and stakeholders.Providing input into long-term Franchise Strategy development to Global Brand Management.Specific Responsibilities
HCP and Patient strategy, messaging, and tactical implementation leadership for Voxzogo; executing in collaboration with other members of the marketing and cross-functional team.Ability to identify unique insights that will inform development of specific actions which can enable market penetration.Strong analytical skills with the ability to identify the key KPIs in a rare disease market, coupled with the agility to adjust plans/tactics based on performance of KPIs.Leadership of strategic and tactical planning for HCP and patient marketing and programs.Develop specific plans for the US market to deliver on growth goals.Collaboration with cross-functional brand team members including sales, field-based clinical support, HUB, market access, compliance, and medical.Frequent cross-functional collaboration with multiple internal groups to set vision and execution plan for branded promotions as well as disease state education.Presentation of key activities and initiatives to Global Brand teams and Commercial executive management, as needed.Leadership of brand management team to prepare annual brand/business plan and associated budgets for Voxzogo.Strategic leadership of the Voxzogo and the achondroplasia digital landscapes, including HCP and patient-focused web and social properties.Partner with Digital Community team for optimal planning and execution.Strategy and implementation of additional digital assets for HCPs and patients.Oversight of team's coordination with advertising agencies and internal graphic designers.Active member of the Global Voxzogo Brand Team representing North America priorities and insights.Oversee Voxzogo marketing team to plan appropriate rollout and training of resources and materials.Identify and plan insight collection initiatives to inform brand strategy.Requirements & Experience
Minimum 10-15 years of related experience in the biotech/pharmaceutical industry, preferably within Rare Disease.Orphan drug experience required.Experience with strategic and executional marketing required.Industry sales experience beneficial, but not required.Demonstrated ability to work in a team environment, including cross-functional influence without authority.Demonstrated people management experience strongly preferred.Strong facilitation and leadership skills required.Ability to interact with and positively influence all levels of business across multiple departments.Strong analytical skills, solid general business skills and a good understanding of the US pharmaceutical markets.Strong executive presence and ability to represent regional business performance, priorities, and needs to executive management.Excellent project management, attention to detail and executional experience a must-have.Education
Bachelor's degree required; MBA preferred.Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.Equal Opportunity Employer/Veterans/DisabledAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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