TikTok
Product Manager, Brand Ads
TikTok, San Francisco, California, United States, 94199
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
The mission of the Brand Innovation team is to help businesses achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.
Key ResponsibilitiesDesign and launch innovative products that help advertisers meet their goals by leveraging TikTok's unique user engagement powers.Collaborate with cross-functional teams to define go-to-market strategy and pricing model.Develop and maintain a deep understanding of the global advertising market and the needs of advertisers, especially brand advertisers.Partner closely with User Product team, engineering team, and other cross-functional teams to drive product implementation.
QualificationsMinimum QualificationsBachelor's degree.3+ years of experience as a Product Manager.Experience in digital advertising and customer demand, and an understanding of ads delivery strategy.Strong sense of logic and critical thinking skills; facts and data-driven approach to problem-solving.Strong sense of internet/technical products and curiosity for innovations.You are highly analytical and laser-focused on the needs of the user. You are able to define product roadmap despite ambiguity and uncertainty. You are data-oriented but will not freeze if little data is available - you will make a decision.Ability to work in a fast-paced environment.
Preferred QualificationsMajor in Computer Science or equivalent science/technical field.Experience working in a start-up environment.MBA degree.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
this link .
Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $149040 - $246400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym, and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;Exercising sound judgment.
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TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
The mission of the Brand Innovation team is to help businesses achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.
Key ResponsibilitiesDesign and launch innovative products that help advertisers meet their goals by leveraging TikTok's unique user engagement powers.Collaborate with cross-functional teams to define go-to-market strategy and pricing model.Develop and maintain a deep understanding of the global advertising market and the needs of advertisers, especially brand advertisers.Partner closely with User Product team, engineering team, and other cross-functional teams to drive product implementation.
QualificationsMinimum QualificationsBachelor's degree.3+ years of experience as a Product Manager.Experience in digital advertising and customer demand, and an understanding of ads delivery strategy.Strong sense of logic and critical thinking skills; facts and data-driven approach to problem-solving.Strong sense of internet/technical products and curiosity for innovations.You are highly analytical and laser-focused on the needs of the user. You are able to define product roadmap despite ambiguity and uncertainty. You are data-oriented but will not freeze if little data is available - you will make a decision.Ability to work in a fast-paced environment.
Preferred QualificationsMajor in Computer Science or equivalent science/technical field.Experience working in a start-up environment.MBA degree.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
this link .
Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $149040 - $246400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym, and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;Exercising sound judgment.
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