Advantice Health LLC
Head of Digital & Social Acceleration
Advantice Health LLC, Bridgewater, Massachusetts, us, 02324
Advantice Health is seeking an experienced and innovative Head of Digital and Social Media Acceleration to lead our digital marketing efforts across our portfolio of brands. This key role will be responsible for developing and executing impactful digital and social media strategies to drive out-sized growth, engagement, and ROI.
Responsibilities:
Partner with brand leads, e-commerce lead and agencies to plan, create and implement a comprehensive communication, media and social strategy to deliver on brand and company business objectives.
Lead precision marketing efforts, leveraging data and analytics to optimize campaigns and better understand target audiences.
Accelerate Advantice's digital capabilities, improve partnerships, processes, measurement capabilities, data collection including 1P, and ROI across all digital channels.
Establish and execute within content best practices to ensure consistent, high-quality and efficient messaging across all digital touchpoints; evangelize best practices.
Stay abreast of emerging digital trends, technologies, and AI best practices, recommending new opportunities to enhance Advantice's digital presence and approach.
Partner with brand leads to develop and manage digital marketing budgets, ensuring efficient allocation of resources across channels and campaigns.
Provide regular reporting and insights to senior leadership on digital performance and ROI.
Execute against specific brand projects, collaborating with brand leads and partners to ensure delivery of programs and content against desired objectives, timeline and KPIs.
Qualifications:
Bachelor's degree in Marketing, business, Digital Media, or related field.
7+ years digital experience with record of building digital capabilities and a proven track record of developing and executing successful digital strategies.
Experience in brand management preferred.
In-depth knowledge of and passion for digital marketing channels, including search, social media, display advertising, video and email marketing.
You’ll be confident at interpreting complex data and drawing out insights for business growth and optimization.
Strong analytical skills with experience in data-driven decision making and ROI optimization, experience delivering KPIs, measurable output and financial results.
Excellent project management, communication, collaboration and people skills.
Proficiency in digital marketing tools and platforms, including Google Analytics, Meta Business Suite, and marketing automation software/precision marketing tools.
Excellent project management and leadership skills, with the ability to manage multiple priorities across various brands.
Strong communication and presentation skills, with the ability to articulate complex digital concepts to diverse stakeholders.
Experience in skincare and/or personal care consumer products preferred.
Key Competencies:
Strategic thinking and planning.
Data analysis and interpretation.
Creative problem-solving.
Cross-functional collaboration.
Adaptability and agility in a fast-paced environment.
Results-oriented with a focus on measurable outcomes.
About Advantice Health:
Advantice Health is a dynamic consumer health company that's passionate about improving skin health through science-backed, expert-loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring out their best selves every day.
With leading brands like Kerasal, AmLactin, Dermoplast, Triple Paste, and New Skin, we offer a comprehensive range of products in categories such as footcare, nail care, body care, and first aid. You can find our trusted brands at leading retailers including Target, Walmart, CVS, Walgreens, Amazon, and more. We're committed to ensuring convenient access to our high-quality products.
Our efficient business model sets us apart. By keeping our operations lean and agile, we're able to reduce complexity and scale with ease. We've strategically partnered with production experts to manufacture our products, while working with trusted allies in sales and distribution. This allows us to focus on what we do best: understanding consumer needs and developing innovative skin health solutions.
Since our formation in 2019, when we carved out category leading brands from a Swedish pharmaceutical company, we've achieved remarkable growth. Our dedication to skin health led us to acquire AmLactin and Triple Paste, further expanding our portfolio. In April 2022, we partnered with TA Associates, a leading private equity firm with expertise in the consumer industry, to accelerate our progress.
We are headquartered in Bridgewater, NJ. This strategic location positions us to better serve our customers and pursue new opportunities both domestically and internationally.
To learn more about our exciting journey and explore our range of products, visit our website at www.advanticehealth.com.
Join us as we transform skin health for the better!
#J-18808-Ljbffr
Responsibilities:
Partner with brand leads, e-commerce lead and agencies to plan, create and implement a comprehensive communication, media and social strategy to deliver on brand and company business objectives.
Lead precision marketing efforts, leveraging data and analytics to optimize campaigns and better understand target audiences.
Accelerate Advantice's digital capabilities, improve partnerships, processes, measurement capabilities, data collection including 1P, and ROI across all digital channels.
Establish and execute within content best practices to ensure consistent, high-quality and efficient messaging across all digital touchpoints; evangelize best practices.
Stay abreast of emerging digital trends, technologies, and AI best practices, recommending new opportunities to enhance Advantice's digital presence and approach.
Partner with brand leads to develop and manage digital marketing budgets, ensuring efficient allocation of resources across channels and campaigns.
Provide regular reporting and insights to senior leadership on digital performance and ROI.
Execute against specific brand projects, collaborating with brand leads and partners to ensure delivery of programs and content against desired objectives, timeline and KPIs.
Qualifications:
Bachelor's degree in Marketing, business, Digital Media, or related field.
7+ years digital experience with record of building digital capabilities and a proven track record of developing and executing successful digital strategies.
Experience in brand management preferred.
In-depth knowledge of and passion for digital marketing channels, including search, social media, display advertising, video and email marketing.
You’ll be confident at interpreting complex data and drawing out insights for business growth and optimization.
Strong analytical skills with experience in data-driven decision making and ROI optimization, experience delivering KPIs, measurable output and financial results.
Excellent project management, communication, collaboration and people skills.
Proficiency in digital marketing tools and platforms, including Google Analytics, Meta Business Suite, and marketing automation software/precision marketing tools.
Excellent project management and leadership skills, with the ability to manage multiple priorities across various brands.
Strong communication and presentation skills, with the ability to articulate complex digital concepts to diverse stakeholders.
Experience in skincare and/or personal care consumer products preferred.
Key Competencies:
Strategic thinking and planning.
Data analysis and interpretation.
Creative problem-solving.
Cross-functional collaboration.
Adaptability and agility in a fast-paced environment.
Results-oriented with a focus on measurable outcomes.
About Advantice Health:
Advantice Health is a dynamic consumer health company that's passionate about improving skin health through science-backed, expert-loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring out their best selves every day.
With leading brands like Kerasal, AmLactin, Dermoplast, Triple Paste, and New Skin, we offer a comprehensive range of products in categories such as footcare, nail care, body care, and first aid. You can find our trusted brands at leading retailers including Target, Walmart, CVS, Walgreens, Amazon, and more. We're committed to ensuring convenient access to our high-quality products.
Our efficient business model sets us apart. By keeping our operations lean and agile, we're able to reduce complexity and scale with ease. We've strategically partnered with production experts to manufacture our products, while working with trusted allies in sales and distribution. This allows us to focus on what we do best: understanding consumer needs and developing innovative skin health solutions.
Since our formation in 2019, when we carved out category leading brands from a Swedish pharmaceutical company, we've achieved remarkable growth. Our dedication to skin health led us to acquire AmLactin and Triple Paste, further expanding our portfolio. In April 2022, we partnered with TA Associates, a leading private equity firm with expertise in the consumer industry, to accelerate our progress.
We are headquartered in Bridgewater, NJ. This strategic location positions us to better serve our customers and pursue new opportunities both domestically and internationally.
To learn more about our exciting journey and explore our range of products, visit our website at www.advanticehealth.com.
Join us as we transform skin health for the better!
#J-18808-Ljbffr