McKinsey & Company
Director, Brand Marketing Content
McKinsey & Company, Atlanta, Georgia, United States, 30383
Who You'll Work With
This is an exceptional opportunity to leave your mark at McKinsey & Company, a global leader committed to driving sustainable and inclusive growth. As the Director of Brand Marketing Content, you will play a crucial role in helping to shape our reputation and strengthen client development.
This position leads a global team of creative professionals, with responsibility for multiple programs: McKinsey’s brand content strategy and operations, brand news and copy production, organic social media, and client impact storytelling. This role is pivotal in elevating our brand presence and reputation globally, by creating and sharing compelling content about our people, our innovation, and how we deliver on our mission to create positive, enduring change.
What You'll Do
In this role, you will lead McKinsey’s global content and storytelling strategy, planning, and operations, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm’s positive societal impact.
You’ll take a data-driven approach to consider needs of our audience, and you’ll drive innovation across our content mix, use of formats, channels, and tone. You’ll set the agenda for our broader marketing content approach and partner on our flagship global campaigns, working to enhance market presence, positively shape familiarity and consideration of McKinsey, and drive growth.
You'll also lead the brand news and copy program, which acts as the editorial engine for the New at McKinsey blog, marketing pages across McKinsey.com, campaign content, some social media posts, and client reference stories. In addition, you'll ensure that all content reflects McKinsey’s commitment to sustainable inclusive growth and resonates with target audiences. You'll also be tasked with adapting and innovating content formats and lengths based on audience insights and our content agenda.
In this role, you'll direct McKinsey’s organic social media program, including colleague social media activation. Together with the team, you'll lead on the strategy across social media platforms, with a focus on the content agenda on those platforms, and drive all innovation efforts in our organic social program. You will also lead our social measurement strategy, ensuring we are increasing engagement with our audience and amplifying content expressing key messages.
You'll be responsible for directing client impact storytelling, partnering with firm leaders to ensure we are telling our best stories of client impact and crafting narratives that highlight our client successes and the transformative impact of our work. You'll also drive continued innovation around how and where these stories are told, taking a data-driven approach to improve the pipeline and performance.
Furthermore, you'll lead efforts to engage colleagues around our firm in our brand content agenda. This includes McKinsey partners, as well as our broader Reach and Engage (marketing and communications) function, where you will build deep and collaborative relationships with each of our practice areas (i.e., technology, marketing, banking, etc.) as well as across regions.
Key functions of the role include crafting and executing global brand marketing strategies to elevate McKinsey’s reputation and visibility; ensuring consistent brand messaging across all platforms through effective collaboration with cross-functional teams; managing the production of diverse marketing content and oversee the company’s social media engagements; analyzing market trends to identify brand growth opportunities and develop influencer marketing campaigns; monitoring marketing campaign effectiveness, making strategic adjustments as needed to achieve objectives.
Qualifications
Minimum of ten years in content development, strategic and creative communications, social media, and brand leadership on a global scale
Demonstrated expertise in external corporate communications, including social media, media relations, events coverage, and agency management
Proven leadership of a diverse and inclusive team of communications professionals
Strong collaboration skills, with a history of working effectively with executives and clients to develop impactful content
Exceptional writing, editing, and storytelling abilities, across print, digital, and video formats, and including long form as well as effective ad copy
Experience leading internal cultural change initiatives
Expertise in launching communications strategies that boost visibility and credibility
Excellent project management skills, capable of managing multiple projects simultaneously
A passion for storytelling and a commitment to making a positive global impact
Analytical acumen, with a knack for using data to optimize content effectiveness
#J-18808-Ljbffr
This is an exceptional opportunity to leave your mark at McKinsey & Company, a global leader committed to driving sustainable and inclusive growth. As the Director of Brand Marketing Content, you will play a crucial role in helping to shape our reputation and strengthen client development.
This position leads a global team of creative professionals, with responsibility for multiple programs: McKinsey’s brand content strategy and operations, brand news and copy production, organic social media, and client impact storytelling. This role is pivotal in elevating our brand presence and reputation globally, by creating and sharing compelling content about our people, our innovation, and how we deliver on our mission to create positive, enduring change.
What You'll Do
In this role, you will lead McKinsey’s global content and storytelling strategy, planning, and operations, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm’s positive societal impact.
You’ll take a data-driven approach to consider needs of our audience, and you’ll drive innovation across our content mix, use of formats, channels, and tone. You’ll set the agenda for our broader marketing content approach and partner on our flagship global campaigns, working to enhance market presence, positively shape familiarity and consideration of McKinsey, and drive growth.
You'll also lead the brand news and copy program, which acts as the editorial engine for the New at McKinsey blog, marketing pages across McKinsey.com, campaign content, some social media posts, and client reference stories. In addition, you'll ensure that all content reflects McKinsey’s commitment to sustainable inclusive growth and resonates with target audiences. You'll also be tasked with adapting and innovating content formats and lengths based on audience insights and our content agenda.
In this role, you'll direct McKinsey’s organic social media program, including colleague social media activation. Together with the team, you'll lead on the strategy across social media platforms, with a focus on the content agenda on those platforms, and drive all innovation efforts in our organic social program. You will also lead our social measurement strategy, ensuring we are increasing engagement with our audience and amplifying content expressing key messages.
You'll be responsible for directing client impact storytelling, partnering with firm leaders to ensure we are telling our best stories of client impact and crafting narratives that highlight our client successes and the transformative impact of our work. You'll also drive continued innovation around how and where these stories are told, taking a data-driven approach to improve the pipeline and performance.
Furthermore, you'll lead efforts to engage colleagues around our firm in our brand content agenda. This includes McKinsey partners, as well as our broader Reach and Engage (marketing and communications) function, where you will build deep and collaborative relationships with each of our practice areas (i.e., technology, marketing, banking, etc.) as well as across regions.
Key functions of the role include crafting and executing global brand marketing strategies to elevate McKinsey’s reputation and visibility; ensuring consistent brand messaging across all platforms through effective collaboration with cross-functional teams; managing the production of diverse marketing content and oversee the company’s social media engagements; analyzing market trends to identify brand growth opportunities and develop influencer marketing campaigns; monitoring marketing campaign effectiveness, making strategic adjustments as needed to achieve objectives.
Qualifications
Minimum of ten years in content development, strategic and creative communications, social media, and brand leadership on a global scale
Demonstrated expertise in external corporate communications, including social media, media relations, events coverage, and agency management
Proven leadership of a diverse and inclusive team of communications professionals
Strong collaboration skills, with a history of working effectively with executives and clients to develop impactful content
Exceptional writing, editing, and storytelling abilities, across print, digital, and video formats, and including long form as well as effective ad copy
Experience leading internal cultural change initiatives
Expertise in launching communications strategies that boost visibility and credibility
Excellent project management skills, capable of managing multiple projects simultaneously
A passion for storytelling and a commitment to making a positive global impact
Analytical acumen, with a knack for using data to optimize content effectiveness
#J-18808-Ljbffr