Bristol-Myers Squibb
Associate Director, US Sotyktu HCP Marketing
Bristol-Myers Squibb, Princeton, New Jersey, us, 08543
Associate Director, US Sotyktu HCP Marketing
Working with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.Position Summary:The Associate Director, SOTYKTU HCP Marketing, is responsible for the execution of HCP focused marketing plans across multiple channels to support the commercialization of SOTYKTU for the treatment of moderate to severe plaque psoriasis in adults. SOTYKTU is a flagship brand for BMS and has the potential to be a blockbuster within the category, as a first-in-class, selective TYK2 inhibitor and is a leading asset for BMS’ Immunology portfolio.The individual in this role will lead the strategy and execution of core HCP focused tactics. This role will collaborate closely with internal teams including members of the brand marketing team, congress planning partners, brand finance, Medical partners and Patient Access Support and Solutions. Additionally, the role requires extensive management and partnership with key agency partners. Candidates for this position should have a keen ability for collaboration, working in a matrixed environment, and be a positive force for team culture.The Associate Director, HCP Marketing, will be part of a team of HCP marketers reporting to the Director, HCP Marketing, SOTYKTU. We are a highly collaborative and passionate group of individuals who care about and enjoy helping patients.Key Responsibilities:Drive strategy and execution of the HCP tactical marketing plan and management of agencies/vendors.Ensure tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels.Work closely with internal stakeholders and key agency partners to deliver against targeted scope of work.Manage HCP marketing budget and invoicing.Support internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects.Partner with market research and analytics colleagues to identify, analyze, and report key performance indicators.Work cross-functionally with marketing teams, sales, Patient Access Support Solutions, BI&A and Medical to ensure executional alignment.Business travel may be required, up to 30%.Qualifications and Experience:Bachelor's degree with minimum 5 years industry (pharmaceutical/biotech or related agency) marketing experience.HCP marketing or related experience is highly desirable.Ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment.Demonstrated ability to successfully navigate internal MLR (medical, legal, regulatory) review processes.Demonstrated project management experience.Demonstrated ability to track and manage budgets.Demonstrated ability to adapt to change.Track record of delivering strong performance in previous roles.Immunology and/or experience working on large pharmaceutical brands is a plus.If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.On-site ProtocolPhysical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.
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Working with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.Position Summary:The Associate Director, SOTYKTU HCP Marketing, is responsible for the execution of HCP focused marketing plans across multiple channels to support the commercialization of SOTYKTU for the treatment of moderate to severe plaque psoriasis in adults. SOTYKTU is a flagship brand for BMS and has the potential to be a blockbuster within the category, as a first-in-class, selective TYK2 inhibitor and is a leading asset for BMS’ Immunology portfolio.The individual in this role will lead the strategy and execution of core HCP focused tactics. This role will collaborate closely with internal teams including members of the brand marketing team, congress planning partners, brand finance, Medical partners and Patient Access Support and Solutions. Additionally, the role requires extensive management and partnership with key agency partners. Candidates for this position should have a keen ability for collaboration, working in a matrixed environment, and be a positive force for team culture.The Associate Director, HCP Marketing, will be part of a team of HCP marketers reporting to the Director, HCP Marketing, SOTYKTU. We are a highly collaborative and passionate group of individuals who care about and enjoy helping patients.Key Responsibilities:Drive strategy and execution of the HCP tactical marketing plan and management of agencies/vendors.Ensure tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels.Work closely with internal stakeholders and key agency partners to deliver against targeted scope of work.Manage HCP marketing budget and invoicing.Support internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects.Partner with market research and analytics colleagues to identify, analyze, and report key performance indicators.Work cross-functionally with marketing teams, sales, Patient Access Support Solutions, BI&A and Medical to ensure executional alignment.Business travel may be required, up to 30%.Qualifications and Experience:Bachelor's degree with minimum 5 years industry (pharmaceutical/biotech or related agency) marketing experience.HCP marketing or related experience is highly desirable.Ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment.Demonstrated ability to successfully navigate internal MLR (medical, legal, regulatory) review processes.Demonstrated project management experience.Demonstrated ability to track and manage budgets.Demonstrated ability to adapt to change.Track record of delivering strong performance in previous roles.Immunology and/or experience working on large pharmaceutical brands is a plus.If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.On-site ProtocolPhysical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.
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