Zenith
VP, Data Science, Audience Solutions
Zenith, Chicago, Illinois, United States, 60290
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.Job Description
Overview:The VP, Data Science, Audience Solutions is responsible for driving the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around audience strategy, and collaborates with cross-functional teams to guide media strategies and deliver on client objectives. The position will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms.This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts. This will include collaboration with the media team and internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.Role Objectives:
Manage audience design and activation operationsDrive audience-driven media plans, insights, and experiences in partnership with internal teamsExecute on audience data to impact campaign strategies across a client portfolio of brandsDirect data science workflows and strategies for integrated audience strategy and deliveryLead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activationManage process of building audiences, sharing data with partners, and delivering audience-based performance outputsPartner with the media, strategy and investment teams to make the audience platform a key tool for smarter planningAct as internal resource to demonstrate agency knowledge of audience strategies and data science methodologiesSupport and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)Maintain knowledge of current media trends, privacy regulations, and Adtech/Martech ecosystemsDemonstrate strong analytical and storytelling skills to inspire alignment and actionQualifications
B.A. or B.S., preferably in Marketing, Advertising, Computer Science or Data Science10+ years of experience preferred in digital media, ad technology, ad operations, or analyticsSelf-starter who is quick to learn and eager to contributeExperience in leading data science workstreams and leveraging audience data to make strategic decisionsExcellent interpersonal, verbal, written communication, and presentation skillsExperience managing multiple, competing priorities, duties and/or projectsFamiliarity with accounting/math principles; statistical analysis experience is a plusAdditional Information
All your information will be kept confidential according to EEO guidelines.
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Overview:The VP, Data Science, Audience Solutions is responsible for driving the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around audience strategy, and collaborates with cross-functional teams to guide media strategies and deliver on client objectives. The position will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms.This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts. This will include collaboration with the media team and internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.Role Objectives:
Manage audience design and activation operationsDrive audience-driven media plans, insights, and experiences in partnership with internal teamsExecute on audience data to impact campaign strategies across a client portfolio of brandsDirect data science workflows and strategies for integrated audience strategy and deliveryLead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activationManage process of building audiences, sharing data with partners, and delivering audience-based performance outputsPartner with the media, strategy and investment teams to make the audience platform a key tool for smarter planningAct as internal resource to demonstrate agency knowledge of audience strategies and data science methodologiesSupport and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)Maintain knowledge of current media trends, privacy regulations, and Adtech/Martech ecosystemsDemonstrate strong analytical and storytelling skills to inspire alignment and actionQualifications
B.A. or B.S., preferably in Marketing, Advertising, Computer Science or Data Science10+ years of experience preferred in digital media, ad technology, ad operations, or analyticsSelf-starter who is quick to learn and eager to contributeExperience in leading data science workstreams and leveraging audience data to make strategic decisionsExcellent interpersonal, verbal, written communication, and presentation skillsExperience managing multiple, competing priorities, duties and/or projectsFamiliarity with accounting/math principles; statistical analysis experience is a plusAdditional Information
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr