Cyberark
Sr. Manager, Regional Account Based Engagement Programs
Cyberark, Newton, Massachusetts, United States, 02165
Company DescriptionAbout CyberArk : CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn, or Facebook.
Job DescriptionCyberArk is looking for a customer-obsessed, dynamic, and revenue-oriented marketer who will lead a team of Regional Account Based Engagement (ABX) Program Managers. Reporting to the VP of Global Field Marketing, you will head up the overall Field ABX planning, execution, and optimization, activating the connected marketing and sales field motions to accelerate pipeline. You will work closely with the regional marketing leaders, global marketing & marketing operations, and key stakeholders of sales, sales development reps, and channel partners. This role will collaborate across various functions to drive CyberArk’s pipeline across new logos and cross-sell with targeted and account-based programs.
Responsibilities:
Own and drive the Regional ABX strategy using the relevant marketing mix for Target Account List across regions with data-driven insights for relevant segments & verticals.
Ensure frictionless flow and handoffs for Marketing generated Leads in the regions, for example, post-execution of Tier 1 events.
Drive Lead to Pipeline process operationalization in the region across SDR, Sales, and Channel.
Partner with Marketing Operations and champion marketing intelligence tools for engaged contacts within the region and develop intentional journeys.
Drive quarterly optimization of the regional ABX Plan and share insights on what’s working/not working across regional & global leadership.
Partner with Regional Marketing leader to activate cross-functional stakeholders in the field. Drive New Logo Regional Must Win programs across segments and sub-regions.
Drive cohesive business interlock between Customer Marketing and Must Win program to turn great New Logo wins into Evidence.
Strategize and support execution of high-touch engagement plans for CISOs/CIOs across sub-regions, in partnership with the global C-level program and RMMs.
Qualifications:
7+ years of experience in B2B/SaaS/Cloud/Cybersecurity marketing, preferably experienced in Account Based Marketing, Field Marketing, or Customer Marketing.
2+ years of management experience in building open, inclusive, and high-performing teams.
Proven track record in planning and executing Account-based, targeted marketing programs to generate demand and pipeline.
Strong data-driven acumen with experience in marketing intelligence, automation tools, lead management systems and tools (e.g. Marketo, 6Sense, SFDC, Tableau).
Positive, can-do attitude, great communication skills to work with cross-functional stakeholders across organizational boundaries to achieve results.
Excellent communication skills and experience in executive-level reporting, presenting field insights and recommendations.
Understanding and experience in SDR, BDR, Channel, Sales Ops a plus.
Ability to prioritize and manage multiple programs simultaneously.
Additional Information
CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
We are unable to sponsor or take over sponsorship of employment Visa at this time.
The salary range for this position is $116,000 - $165,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
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Job DescriptionCyberArk is looking for a customer-obsessed, dynamic, and revenue-oriented marketer who will lead a team of Regional Account Based Engagement (ABX) Program Managers. Reporting to the VP of Global Field Marketing, you will head up the overall Field ABX planning, execution, and optimization, activating the connected marketing and sales field motions to accelerate pipeline. You will work closely with the regional marketing leaders, global marketing & marketing operations, and key stakeholders of sales, sales development reps, and channel partners. This role will collaborate across various functions to drive CyberArk’s pipeline across new logos and cross-sell with targeted and account-based programs.
Responsibilities:
Own and drive the Regional ABX strategy using the relevant marketing mix for Target Account List across regions with data-driven insights for relevant segments & verticals.
Ensure frictionless flow and handoffs for Marketing generated Leads in the regions, for example, post-execution of Tier 1 events.
Drive Lead to Pipeline process operationalization in the region across SDR, Sales, and Channel.
Partner with Marketing Operations and champion marketing intelligence tools for engaged contacts within the region and develop intentional journeys.
Drive quarterly optimization of the regional ABX Plan and share insights on what’s working/not working across regional & global leadership.
Partner with Regional Marketing leader to activate cross-functional stakeholders in the field. Drive New Logo Regional Must Win programs across segments and sub-regions.
Drive cohesive business interlock between Customer Marketing and Must Win program to turn great New Logo wins into Evidence.
Strategize and support execution of high-touch engagement plans for CISOs/CIOs across sub-regions, in partnership with the global C-level program and RMMs.
Qualifications:
7+ years of experience in B2B/SaaS/Cloud/Cybersecurity marketing, preferably experienced in Account Based Marketing, Field Marketing, or Customer Marketing.
2+ years of management experience in building open, inclusive, and high-performing teams.
Proven track record in planning and executing Account-based, targeted marketing programs to generate demand and pipeline.
Strong data-driven acumen with experience in marketing intelligence, automation tools, lead management systems and tools (e.g. Marketo, 6Sense, SFDC, Tableau).
Positive, can-do attitude, great communication skills to work with cross-functional stakeholders across organizational boundaries to achieve results.
Excellent communication skills and experience in executive-level reporting, presenting field insights and recommendations.
Understanding and experience in SDR, BDR, Channel, Sales Ops a plus.
Ability to prioritize and manage multiple programs simultaneously.
Additional Information
CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
We are unable to sponsor or take over sponsorship of employment Visa at this time.
The salary range for this position is $116,000 - $165,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
#J-18808-Ljbffr